Levi 501’s

Levis 501s

Launched: c1890

Designer: Levis Strauss and Jacob Davis in San Francisco

History: A development of a patented protected (May 20th 1873) ‘riveted overall’. 501’s were seen as work-wear for much of its first sixty years being rechristened ‘blue jeans’ in the 1950’s. Always at the heart of youth culture, the universal appeal stems from its integrity, a loyalty to the original design, the highest quality denim and sturdy manufacture.

My Levi 501’s: I have loved Levi’s jeans since a teenager. Whilst the waist band may have expanded – and indeed contracted on various occasions due to mad cabbage soup diets etc – I have been through zip-fly, yellow label and 360 degrees back to red-label button-fly 501’s. They are simply my favourite jeans that have seen me through endless concerts and music festivals. Dylan at Blackbush in 1977 (that included sleeping on Waterloo Station concourse due to a missed last train), to Glastonbury mud-caked, U2 and the Rolling Stones at Wembley to Mumford and Sons at Benicassim they have simply been more than a wardrobe anchor. Today they combine perfectly with classic shoes, a Gaucho belt and a great shirt and/or jacket – depending on the season – for London creative business meetings. Less Revolution and more Evolution my 501’s – and I now have several favourite pairs – are still beautifully made, ooze classic style and are, above all, hugely dependable.

Your Levi 501’s: ?

Photo by Levi Strauss

 

 

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