First Launched 1990
Designer: Perfumer Jacques Polge
Égoïste is a men’s perfume produced by French fashion house Chanel. Originally launched as a limited edition scent named “Bois Noir”‘ in 1987, the fragrance was eventually re-launched to the general market under the name Égoïste 1990. The perfume release was supported by famous commercial directed by Jean Paul Goude.
Égoïste was created by renowned French Perfumer, Jacques Polge, who was Head Parfumer at Chanel between 1978 to 2015.
M Polge admitted in 2010 that Égoïste was his favourite creation.
M Polge described the genesis of the wonderful fragrance: “What happened was, I found an old formula by Ernest Beaux [creator of N°5] of a women’s fragrance called Bois des Iles, which is exclusively sold in Chanel stores. There was a high content of sandalwood in it. We were used to such scents as fougères in men’s fragrances, but sandalwood had never been used as the main note in a male perfume. Egoïste is built around that. There is also some ambrette seed in it.”
Egoiste means selfish or self-centered in French.
Chanel S.A. (founded in 1909) is a French privately held company owned by Alain and Gerard Wertheimer, the grandsons of Pierre Wertheimer an early business partner of Gabrielle Bonheur Chanel (also known as “Coco Chanel”).
My Chanel Egoiste: Like M Polge Egoiste has been my favourite fragrance for over twenty years. Its always wonderfully fresh and never ages. Love it!
Your Chanel Egoiste?:
Image courtesy of Chanel
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