The Porsche Targa has the distinct characteristic of being is a semi-convertible car body style with a removable roof section and a full width roll bar behind the seats. The term was first used on the 1966 with the launch of the classic Porsche 911 Targa and the name, “Targa”, remains a registered trademark of Porsche AG.
The Porsche 911 coupe first debuted at the Frankfurt Motor Show in 1963. Designed by Ferry Porsche, the son of the Porsche founder and his cousin, Ferdinand Piech, who developed the air-cooled flat-six engine. Launched as the 901, an objection from Peugeot who claimed naming rights to any three digit configuration with a zero in the middle resulted in Porsche renaming their new car the “911”.
Ferry on the launch of the Targa in 1965 described the car thus – “The Targa is neither a coupe nor a convertible”.
It is said that Porsche got the name, “Targa”, from the Targa Florino, a famous Sicilian road race. In Italian and Castellano, the word “Targa” means “number-plate”.
The Targa style roof opening became popular in the 1960s and 1970s, resulting from fears that the US Department of Transportation (DOT) may ban convertibles because of safety concerns for the occupants should a car overturn.
Over the years Porsche designs have varied. In 1996 the Porsche 993 Targa featured a retractable glass roof a design that continued into the 996 and 997 models. The glass roof retracted underneath the rear window revealing a large sky-facing opening. For me, in the earlier models of this style this gives the windscreen an almost too high pitch that affects the overall aesthetics of the car.
The car received criticism as it was descriebed as a “coupe with a gigantic sun roof” – simply not what Porsche had intended and perhaps too far away from the core of this iconic car?
With the introduction and production of more recent 911 Targa, including the Type 991, Porsche decided to take the latest Targa in a different direction from that of the previous water-cooled Type 996/997 cars.
Is 2014 car has somewhat returned to its earliest Targa roots by the utilizing of a solid roof panel spanning over the front seats which was mechanized for automated lift-away and storage under the rear glass roof, which itself is mechanized to lift up and out of the way as the roof panel is placed into its stowed position.
Porsche seem to have decided that life should imitate art having produced a Targa that seems to take some design cues from a rather sophisticated toy from the late 1970’s. When I worked in the Christmas Holidays between University terms, I got myself a job at the now defunct Army & Navy Stores – a department store in Guilford (Surrey UK) in their Toy Department. I worked for a company called Bandai who were the licensees in the UK of the Transformer toy series. Those of you with either long memories or younger kids will know that Transformers were an amazing toy that “transformed” from a car to a Robot – for example – and subsequently has become a very successful film franchise. The range of car Transformers that I was selling – and I did hugely well outselling all other assistants – included a Porsche 911 in grey that transformed into a robot with green eyes. I still have one.
In August 2016 – the 50th Anniversary of its first Targa – Porsche announced an “Etna” blue Porsche Exclusive of the 911 Targa 4S Exclusive Design Edition – a collector’s edition!
The 2018 version is here – quite possibly one of the most beautiful modern era Porsche Targas made.
I defy any Porsche fan can control their passion for these fantastic vehicles – even a beautiful die-cast model should satiate some of the “must have one” moment. I have found the perfect two die-cast models – please click the Amazon link below the image in each case:
You will need a range of various mechanical skills to maintain your 911 – built between 1965 -1989 – but you’ll also need a Haynes Manual – please click the Amazon link below the image
The role of a Porsche in our lives cannot be understated. So celebrate your passion with this colourful T shirt – please click on the Amazon link below the image
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Image Credit – Porsche AG – with grateful thanks.