Twiglets

No appreciation of iconic products could be complete without a nod in the direction of this British classic product. Twiglets are a small twig-shaped wheat-based snack. The yeast extract coating that gives them their distinctive taste has been compared to Marmite.

Twiglets were first launched in circa 1932 by Peek Freans, a South East London based biscuit company, also responsible for the delicious Garibaldi – or squashed-fly – biscuit in 1861. It’s believed that were invented by Peek Freans’ French technical manager, Rondalin Zwadoodie.

In September 2004 – after several takeovers – United Biscuits bought what was by then known as the Jacob’s Biscuit Group, the owners of Twiglets, for £240M from Groupe Danone. So today, Twiglets are made in Aintree (Liverpool) by United Biscuits subsidiary Jacob’s.

They remain the favourite snack of many celebrities and my household! Our local variation is to use them as a dip for hummus.

Photo from Amazon

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