Designed by Edwin Land 1948
Edwin Land, an American scientist, in 1947 founded Polaroid and invented instant film. He unveiled the first commercial instant camera, the model 95 Land Camera, in 1948. The camera used a self-developing film that created a chemically developed print which became visible moments after the shot was taken.
Polaroid’s various cameras have used different composition of films and formats. The first examples had positive and negative film rolled onto the cameras spindles. Most recent models used the more convenient integral film which contained all elements for film printing and was offered in the a versatile square format becoming a favourite with creative artists.
The Polaroid model became a firm favourite with traditional photographers for scene setting and ensuring that the composition was correct. The found a natural home in film production with set designers, script and continuity editors to ensure that the set was dressed identically for each shot and that the actors took their correct marks. They were extensively used for ID cards and the instant printing of ultrasound image.
Polaroid was for more than fifty year a company that had advanced a specific technology that was rendered virtually redundant with arrival of digital photography, leaving instant cameras a niche/collector market.
In February 2008, Polaroid was forced to close its manufacturing facility and file for creditor protection under the US Chapter 11 arrangements. In 2009, Polaroid was acquired by PLR IP Holdings, LLC which markets various products such as the Polaroid branded Fuji Instax instant camera – which has acquired a new market particularly younger consumers who are not used to printed photographs – which become excellent keepsakes from a great night out, for example.
My Polaroid: A friend, Stephen Mahoney, the respected Fashion and Media PR is heavily involved in the London fashion scene and had a weekly column in the Evening Standard. He was regularly out at film premiers and other highly visible social occasions taking his Polaroid camera to each event. He would take a shot of a celebrity and they would sign the resulting photo. The best of these shots were collated for his weekly column which was always eagerly anticipated.