I am giving serious thought to the expression “Favourite Car” in response to an enquirers question to name mine. Now, I thought I had a long-term and completely harmonious fictional relationship with a 1965 Porsche 911 Targa. See here our previous past Porsche 911 Targa
No question my pulse quicken and my throat dries a little at the thought of those classic lines, that ticking engine and those long lazy sunny days mastering the hairpins down to La Corniche. Then, as if to upset the harmony of a steady relationship, a perfectly formed little nose nudges you and with winking classic headlights clears its throat and ask you if, perhaps with a little hesitation and possibly some disappointment, whether you have forgotten them.
They remind you of the mid-1970’s classic car magazine collection “On Four Wheels” – which to the best of my recollection ran for about three years and with each edition – after the usual “magazine-crack” two for one introductory offer – became increasingly more expensive. They remind you of this endless summer days with your childhood pal, Mike, when you’d visit car showrooms, argue about the merits of Italian cars versus German or French ones and write to “concessionaires” asking for brochures often to be inundated with coffee table sized promo materials featuring sleek new sleek Lamborghinis and Maseratis. Mike still has his collection of brochures stored in a garage – Ebay anyone?
One such car is Volkswagen’s iconic Karmann Ghia – especially the Cabriolet version. My Godmother has a hard topped version in grey and she was quite cool so that was how this pretty car became locked in my evolving psyche from the mid-sixties.
The Volkswagen Karmann Ghia – based on the classic and mechanics of a first model Beetle – see our celebration of this amazing car here Volkswagen Beetle – an icon re-imagined – was debuted as a design concept at the 1953 Paris Auto Show. Following launch, it was available in 2+2 coupe versions (from 1955 to 1974) and as a cabriolet (from 1957 to 1974).
The Karmann Ghia was a collaboration that featured the styling genius of Luigi Segre, of the legendary Turin based coach-builder, Carrozzeria Ghia (now owned by Ford), and the hand-shapes panelling of German coach-builder Karmann – who VW had commissioned to develop the car. A massive success with over 445,000 cars built, the Karmann Ghia was extensively exported, particularly to the US market.
The VW Karmann Ghia Cabriolet was first introduced August 1957.
The Cabriolet has, along with many cars in the VW range, been featured in a series of classic Doyle Dane and Bernbach (DDB) print media adverts in the 1950s and 60’s; so much so that DDB’s work with Volkswagen, who they have represented since 1959 (opening an office in Germany in 1961) was voted the No. 1 campaign of all time by Advertising Age’s 1999 “The Century of Advertising”.
A classic DD&B poster from the early 1960’s:
In the early 1970’s, in response to increasing vehicle safety requirements, particularly in the US, the smooth chrome wrap-around bumpers were replaced with energy absorbing bumpers. By the mid 1970’s the model was phased out to be replaced, initially, by the Porsche 914 – never a particular favourite.
STOP PRESS: In the Gooding and Company Scottsdale Auction in January 2018 a 1963 hard topped version of the Karmann Ghia achieve a respectable $37,400 which whilst is not cheap does suggest that this fine German brand is an everyman collectible – see this lovely example and read here the Gooding and Company report Gooding and Company Karmann Ghia
Seen and loved the car – now get the T shirt – please click the AMAZON link under the image
Read more about the history – here.
Essential mantelpiece material – a die cast model to keep those juices flowing!
If you are lucky enough to find a Karmann Gaia in reasonable condition – and at a reasonable price – grab it! If successful you’ll need the iconic Haynes Manual to tell you just what to do to keep your beautiful car in fab condition.
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Images by West Coast Classics, Doyle Dane and Bernbach, Ara Howrani/Howrani Studios and Gooding and Company with grateful thanks