Evian is absolutely my favourite brand of “still” mineral water. It comes from near Évian-les-Bains on Lake Geneva, is crystal clear and has a favour – for water I know that may sound odd – a wholesome and clean taste.
Evian’s apparent health properties were first seen by Marquis de Lessert in 1789 who claimed that the water, that he sampled on the land of M. Cachat, had relieved his kidney and liver ailments. By 1859 “Société Anonyme des eaux minérales de Cachat” was launched becoming French in 1860 under the Treaty of Turin that ceded Savoy to France.
In 1878, the French Medical Academy officially recognised Evian’s favourable effects on human health. It seems that the 15 year filtration through the glacial depths of the French Alps gives Evian a balance of minerals that is particularly low in sodium.
In 1908 Evian water began to be sold in glass bottles and in 1969 the first PVC bottle was launched. In 1970 Evian came under the control of the company that would become the Danone Group. 1978 saw the first exports of Evian water to the US and in 1995 Evian first used collapsable PET bottles that I understand are now completely re-cyclable.
In 2009, to support their smaller 50 cl screw topped bottles, Evian launched its first of a series of iconic and award winning marketing campaigns featuring both live action and some very sensitively produced CGI toddlers. The first campaign was known as “Evian Roller Babies”. In 2013, the “Evian-Baby and Me” triumph moved the “Live Young” message forward – complete with a “Here Comes the Hotstepper” specially remixed soundtrack https://www.youtube.com/watch?v=pfxB5ut-KTs
The Sports Cap called the “On-The-Go bottle” is ideal for those who are working out or considering “a spontaneous road-trip” and it is clearly aimed at those seeking the “Live Young” lifestyle. For me its about hydration and the Sports Cap is really convenient. If you are on a plane how often have you dropped the screw cap of a bottle under the seat in front of you and spent the rest of the journey with your thumb over the top?
I have seen people in gyms who have developed a technique of serving their water by holding the Sports Cap at some distance from their mouth, squeezing the bottle to make an arc of chrystal clarity that plops gracefully, awaiting a swallow. Well not me, I’ve tried that choked and splashed myself embarrassingly. So now I just suck like a baby from the bottle with the plastic bottle loudly cracking and re-inflating after each chug. My water – my way!
Evian’s limited edition bottles have been conceived through collaborations with some of the best known names in fashion including Elie Saab (2014), Kenzo (2015), Alexander Wang (2016) and Felix Arvid Ulf Kjellberg for 2017. Also for 2017, Evian are celebrating “Endless Creativity” being the 10th Anniversary of the launch of the first collaboration with the House of Christian Lacroix, with two stunning signature bottles. This collaboration in 2007 was the catalyst for the many successful designer collaborations that have subsequently taken place.
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