Alfa Romeo is an iconic breed of Italian sports cars founded as A.L.F.A. (“Anonima Lombarda Fabbrica Automobile”) on June 24, 1910, in Milan. By August 1915 the company was under the direction of Nicola Romero who re-purposed the factory’s output to support the Allies with munitions and aircraft engines.
The name changed to Alfa Romeo in 1920 and a car called “Torpedo” was the first to be badged with the new name. The company enjoyed significant success on the motor racing track with Enzo Ferrari and, in the 1950’s, Juan Manuel Fangio being notable drivers. With Romeo’s departure in 1928 and economic downturn the company was rescued by Mussolini’s government and came under State control in 1933. Following the Second World War and into the mid-1950’s Alfa Romeo started to produce smaller, mass-produced vehicles.
In 1952, Alfa Romeo experimented with a traverse-mounted “Project 13-61” its first compact front-wheel drive car. The Giulietta (750/101) series of saloons, coupes and “Spiders” – open two-seaters was introduced in 1954. All Giuletta’s shared the Alfa Romeo overhead Twin Cam four-cylinder engine, initially 1290 cc. The Giulietta Sprint, as designed by Franco Scaglione at Bertone, and known as the Giulietta Sprint 2+2 coupé was launched at the 1954 Turin Motor Show.
At the request of Max Hoffman, Alfa Romeo’s US importer, the Giulietta Spider was born in 1955. It was designed by the Pininfarina who also built around 17,000 Spiders at their 107 Corso Trapani and Grugliasco factories between 1956 and 1962 – in the era it was not unusual for the designer to complete the build.
This beautiful example is from 1961:
Our featured image dates from 1959 – see below Hoffman’s range available in the US.
These beautiful little cars – smaller by today’s standards – would continue to be built in a variety of configuarions until 1965.
Back on the track in the 1960’s and 1970’s Alfa Romeo focussed on competition to great success both in Europe and the US, using production-based cars, such as the GTA an aluminium-bodied version of the Berton-designed coupe.
A Giulietta’s development continued – see this beautiful 1975 Giulietta.
The 1980’s and 1990’s, aside from a couple of GTV Spiders, were not, in my view, classic years for Alfa Romeo. In more recent years there has been an increasing return to form with a new Giulietta’s and Guilia’s – largely designed as a family vehicles.
In February 2007, the Alfa Romeo brand became Alfa Romeo Automobiles S.p.A., a subsidiary Fiat Chrysler Automobiles Italy, having first merged with Fiat in 1986.
Add this Alfa Romeo Giulietta T Shirt to your wardrobe – click the link below the image
Add this stunning Alfa Romeo Giulietta Spider model – as featured above – to your collection: click the link below the image
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Images Alfa Romeo – with grateful thanks