Apollo 11 – the Moon landing’s legacy

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Hand’s up who remembers 21st July 1969? Did your parents wake you up, in what felt like the middle of the night, to watch on a small black and white TV screen the moment that Neil Armstrong, leader of the Apollo 11 mission, stepped out of the Lunar Module (‘Eagle’) to became the first person to walk onto the lunar surface? There are a handful of childhood events, including this momentous step, that this viewer, as an eleven year old, remembers with absolute awe and clarity.

The enormity of men being shot into space ahead a giant fuel canister to orbit the Earth and then be pointed in a different trajectory to the Moon’s orbit and surface, there to land safely, open the sealed hatch and climb out. Simply breathtaking both in its spirit and execution. The First Walk on the Moon was simply awe inspiring.

Armstrong was followed onto the Moon’s surface by his co-venturers, Buzz Aldrin. They spent a couple of hours making auspicious speeches and collecting rocks. After nearly a day in the Sea of Tranquility they blasted back to the command module (‘Columbia’) piloted by Michael Collins. They were returned to terra firma having safely splashed down in the Pacific on 24th July 1969.

I was certainly old enough to realize that the Mission to the Moon was the most magical blend of evolutionary technology of semi-conductors and computers, the guile of America’s military aviators, the obviously immense resources of the NASA Space Program. It was also the culmination of the dream of a brilliant and driven leader, the late President John F. Kennedy, who in 1961 launched his country’s aim to land a man safely on the Moon before the end of the decade.

Aside from the warm and fuzzy feeling of all things vintage and American, Coke fridges, leather sleeved varsity jackets, Levi’s and classic muscle cars what else can be seen as the legacy of man’s early musings with space travel?

The Apollo mission kick-started a series of major innovations the legacy of which continue to be seen, felt and enjoyed today. Some of the many spin-offs from the Space Race include the following:

The Computerized Axial Tomography (CAT) scanner now more regularly used to detect cancer and other abnormalities was used to identify any imperfections in space components that would only be magnified by the unique stresses and environmental issues associated with zero gravity and the g-force associated with space travel.

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The Computer Microchip, the integrated circuits and semi-conductors used in the Apollo mission’s guidance software spawned the modern microchip that appears in everything from you laptop, to you TV remote control and your oven’s regulatory systems.

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Cordless tools. Lacking the inability to plug in electrical tools on the Moon’s surface, power tools including cordless drills and vacuum cleaners were developed – initially by Black & Decker in 1961 – with integral battery packs enabling the collection of rock and dust samples.

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In-Ear Infrared thermometer. A detector of infrared energy that is felt as heat that was developed to monitor the birth of stars found an alternative use with In-Ear thermometers.

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Freeze-dried food. Since the Moon mission we have been fascinated by rehydrated food, Thai pot soups, noodle dishes and the like. Originally devised to minimize weight these packets of goodness fueled the men in space. This technology had first been developed in the Second World War for carrying blood long distances without refrigeration. Nasa was first to create freeze dried iced cream – but it doesn’t seem to have been that popular amongst the astronauts.

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Home Insulation materials. If you have ever unrolled in the your attic reflective insulated matting you may not know that the shiny material used was developed to deflect radiation away from spacecrafts.

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Invisible braces. Each of my three children has received the attention of the dentists and the application of braces that resulted in perfectly straight teeth. The process has been improved by the use of transparent ceramic brace brackets made from materials developed for spacecraft.

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Joysticks as used on computer gaming consoles were devised for Apollo Lunar Rover.

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Memory foam – for many, me excluded, they say that sleeping on a memory foam mattress or pillow results in a splendid night’s sleep. For me they are usually too firm but the underlying tech was created to improve the comfort of aircraft seats and helmets.

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You may not be surprised to hear that satellite television technology, primarily devised to repair relay signals from spacecrafts and to unscramble satellite sound and images sent from space now sits at the core of home satellite driven services.

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At the optician when ordering a new pair of glasses you will almost certainly have been asked if you would like a ‘scratch resistant coating’ to be added. Substantially improving the long term wear and tear on glasses these coatings were developed to make astronaut helmet visors scratch resistant.

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Whilst shoe insoles have been around for years, indeed the likes of trusty beach worn Birkenstocks are based on the eponymous insole a challenge for athletic shoe companies was to adapt an insole for the Space missions boot designs to maximize on ventilation and springy comfort.

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An absolute must around any home is a smoke detector with good batteries. It may surprise you to know that Nasa invented the first adjustable smoke detector that was programmed with a level of sensitivity that prevented false alarms. Just as essential in the small cabins on board spacecrafts.

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The design of a space rocket is perhaps a classic example of drag reduction. Interestingly Nasa deployed the same principles of drag reduction to help create for Speedo a world beating, but highly controversial, swimsuit the LZR Racer.

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Aside from bottled oxygen, filtered and clean water was one of vital elements needed in space. NASA developed a filtering technique that killed bacteria in water. This has subsequently been used to deliver filtered water in millions of homes.

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Velcro – whilst not strictly a product developed for the Space Race, the system of a hook-and-loop fastener was originally conceived in 1941 by a Swiss engineer George de Mestral. NASA made significant use of touch fasteners in myriad of ways including the closing of astronauts’ suits, anchoring equipment during maintained and for trays at mealtimes to avoid them floating away.

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Artificial limbs – Nasa is a world leader in the science of robotics devised primarily to remotely control space vehicles. The technology had been adopted to give artificial limbs greater functionality.

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If you have ever completed the London Marathon, for example, you may recall crossing the line to be shrouded in a silver foil blanket. These blankets were developed in 1964 they are excellent at  reflecting infrared radiation but they also enable the body to they retain heat and reduce the risks from hypothermia.

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The Bacon hydrogen-oxygen fuel cell celebrated British engineer, Tom Bacon, developed an existing and century old technology to create a patented fuel cell that provided electrical power for the Apollo mission. The science that combined hydrogen and oxygen to create a reaction that caused heat that could be converted to electricity also had a useful by-product, water: which the astronauts drank. Fuel cells have been used to create electric vehicles including the Toyota Mirai, Honda Clarity and Mercedes-Benz F-Cell, where the technology is seen as a having great green credentials.

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The Omega Speedmaster Moonwatch is part of a range of manually winded chronometers launched by the Swiss watch brand in 1957 and used as part of Omega’s role as the official timekeeper for the Olympic Games. The “Moonwatch”, a combination of both timepiece and stopwatch, was water-resistant, shock-proof, and could withstand 12Gs of acceleration endured by the astronauts during their mission. It was first worn during NASA’s Gemini missions that included the first space walk. The Moonwatch was on the wrists of Armstrong, Aldrin and Collins, when the former two took their first steps on the Moon. It remains a firm favourite with those who love this Swiss watch brand which has created a series of Special Editions to commemorate the 50th Anniversary of the first Moon landing.

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Crocs

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They say that imitation is the sincerest form of flattery, if so, the bosses at Crocs must have been be swollen with pride. Or were they?

Perhaps the most blatantly ripped off shoes, er… in the history of jelly shoe rip-offs – Fakes infringing the patents owned by Crocs – called “croc-offs”- can now be purchased at leading hyper markets at a bargain basement price point. A supermarket pair of knocked off at €7.99 are a sorry challenge to the real thing that you can buy on Amazon from €19.00. The hookie versions are not as good as, or even similar, in quality to the originals, but how often can that be said.

Why is this product so clearly ripe for rip-off? Crocs are “good” but they are not a Louis Vuitton handbags or a Rolex watches.

The manufacturers has striven to make a distinguishable difference between their better designed and better made products in an apparent ambivalence to the knock off version. 

Fluffy linings, flip-flop versions, extreme paint jobs and themed versions have not save this iconic product from throwing itself on its sword as it was announced in August 2018 that in the light of the wholesale rip-off market Crocs will be ceasing production and closing its manufacturing facilities. Curiously the announcement went on to say that production would be shifted to third parties “to meet the growing demand for Crocs.” It seems the future for a version of Crocs is “bright and bold”. May be its worth storing in your wardrobe a pair as they become scare and increase in value.

I have a pair that resemble a French maritime uniform they are unbelievably comfortable and comprehensively over deliver in most respects. That said they are a little prone to make already hot feet a little stickier. They are not particularly good looking but neither were their wooden antecedents.

See here a piece I did for Aestheticons on Jeremy Atkinson a Master English Clog Maker Jeremy Atkinson – The Last English Clog maker

What’s the story of these favoured jelly shoes that have become the guilty pleasure for many of us.

Founded by Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker, Jr. who had acquired the design from a third party. Originally intended for the boating community the injection mounded foam clog was launched at the Fort Luaderdale Boat Show in 2002 with two hundred pairs being sold.

Word has it that over 300 million pairs of shoes have been legitimately made. In plants in Mexico and Italy. There have been many colourful variations including those decorated with bling called “jibbitz” – the company that created these was acquired by Croc in 2006 – that clip into the holes on the upper. In 2008 a pair of Croc styled golf shoes called “the Ace” were launched.

The subject of some controversy Crocs had become the preferred footwear for the medical profession. Now effectively banned for anti-static reasons; though Croc has responded producing pairs that dissipate static. The shoes have featured in more contentious situations including several claims, particularly in Japan from parents that argued their kids Crocs had become dangerously lodged in escalators.

Image Credits – Crocs

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Hobie Catamarans

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Like many I suffer from seasickness. The only real way I have ever been able to cure my “Mal de Mer” is to do one compellingly easy thing. If you are on a small sailing craft, a refurbished Thames Barge lunging down the East Coast of the UK or on a Cross-Channel ferry – stay outside. There is something in the combination of salt air, the roll of the sea, and the wind in your face that combines to prevent the inevitable heave!

Years ago a couple of friends suggested I should try wind-surfing. It was long before the invention of kite surfing and years before I was to fall in love with Tarifa on Spain’s Costa de la Luz. It was my second sailing experience but like my first it was on a reservoir this time, a former gravel pit, St Mary’s Reservoir near London’s Heathrow Airport.

After not many lessons I mastered the trick of standing on the surf board, lifting a knotted rope to engage the mast and triangular sail, a few square metres of clear plastic, and a wishbone that required quite careful control. It helped to have some understanding of the way of the wind. I was soon pelting across the water jibing and tacking to avoid a drop into the merkey depths. A bright spark then suggested I should consider a sailing holiday.

Sunsail – still a respected operator – in Bodrum (Turkey) was the preferred location and after a barrel of Turkish beer, a fight in the Halikanas night club and shots of raki, I found myself at the shoreline wearing an orange life vest. The wind surfing was wonderful, great beach, good waves and a brilliant hippy vibe but the one thing that really caused my adrenaline to pump was riding the Hobie Cats!

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One of the instructors who’d already spent years in Mirror Dingys, GP14 and the like was an excellent coach. We hit the trampoline of the Hobie and he explained to me both the agility of this excellent craft and the fact that, if I felt up to it, I could find my self on a trapeze hanging at perilous angels over the side as it approached maximum speed. They were amazing and whist I never really mastered the tiller of these simple crafts or the full extent of the trapeze the ride was breathtaking.

So where did the iconic Hobie Cats come from?

In the early 1960’s, at Laguna Beach (California USA) a foam and fiber glass surf and skate board manufacturer and surf team entrepreneur, Canadian born Hobart Alter, set up, with his Father’s help, a surf shop. He had determined at a young age that he wanted to make a living that didn’t involve wearing “hard soled shoes”!

Hobart saw and was influenced by the Aqua Cat catamaran designed by Arthur Javes. For Alter, the Aqua Cat suffered as it needed a dagger board to ensure under-sail stability. He set to work to re-imagine the catamaran.

The first dagger-boardless Hobie Cat, that could be easily beached and launched into the surf, was built in 1965 with two asymmetrical – banana shaped – hulls, a connecting trampoline and aluminium mast.

The Hobie Cat Company was founded in 1967 and in 1971 the Hobie 16, designed by Alter and Phil Edwards was launched.

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The robust Hobie 16 – which I sailed in Turkey – has become the world’s most popular catamaran, with over 135,000 manufactured to date in the US and France. Later versions of the Hobie 16 included a two piece fibre-glass composite mast after the families of owners in the US successfully sued the Hobie Cat Company arguing that deaths by electrocution had been caused by hoisting the aluminium mast near overhead power lines…..

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Image Credits – images used with grateful thanks Pinterest, the Hobie Cat Company and Wikipedia.

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Radio Flyer

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If you, like me, are a fan of US movies and TV series, then the iconic Radio Flyer will be more than familiar. Indeed, I know they must be sold in other parts of the world, but like so many everyday iconic items of US life – check out our earlier post on Iconic US Sweets/Candies –  Iconic American Candy – Part 1 – I don’t think I have seen one for sale in the UK. Certainly, when my kids would have loved such a product they weren’t available.

For generations, US kids have carted themselves, several siblings, pets, toys and other important treasures in these charming red trolley wagons. A wonderful item  of great simplicity that’s use is limited only by the depths of a child’s imagination. As American as “Milk Duds” but what’s their story?

2017 saw the celebration of the first hundred years of the Radio Flyer. Antonio Pasin, a Venetian born son of a cabinet maker who, aged 16, in 1913 arrived in New York City to start a new life. In 1917, in Chicago, he started building wooden toy wagons and selling them to local shops. He was a jobbing joiner who built the wooden wagons to carry his tools.

Demand for the wagons led to Pasin forming the Liberty Coaster Company in 1923, and ten years after he made his first wooden wagons he was making pressed steel versions and selling them for just under $3.00. He was very interested in the many production techniques used in the local car industry, earning himself the nickname “Little Ford”. In the 1930’s he produced several versions of his “Liberty Coaster” including The Streak-O-Lite” and The Zephyr that echoed the Chrysler Airflow.

Renaming the company in 1930 the Radio Steel and Manufacturing, the brand name “Radio Flyer” stemming from Pasin’s fascination with the pioneers of Radio (Marconi) and Flight (Lindbergh).

Production was interrupted during the latter stages of the Second World War and turned to oil drum manufacture but the company survived. In 1987 Radio Steel and Manufacturinf became “Radio Flyer Inc” which has been overseen by Pasin’s grandson, Robert as CEO, since 1997.

The company’s range of Radio Flyer and associated products grows annually and aside from being voted a great company to work for, its iconic products are rooted deep in the warmth of the American psyche.

Images used with grateful thanks – Radio Flyer Inc., ClassicCars.com and Vintage Vending Inc.

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Iconic Surf Brands

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I love surf/hippie/beach culture. Whilst it may be a complete mare to get to in July and August the realm of Tarifa, on Spain’s Costa de la Luz, is a Mecca for those who get their kicks on a kite, surf, SUP or boogie board – see our previous post here on Morey Boogie Boards – Morey Boogie boards.

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This is a lifestyle, available to all adherents. Whether you are a weekend hippie with a real job in corporate finance, benefit from a distant relative having invented some practical gizmo that makes life easier even today, a vacationing student or a “Crusty”, who sees the conventional pressures to earn a living, have a mortgage or to otherwise conform to some dated middle class ideal of the perfect life, as pointless, then there’s a welcome for you on the beach.

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For core participants of this tribe, whose transient existence may be complemented, if they have the funds, see previous references to those in the City and/or being a Trustafarian – by a VW bus – see our previous post here – Volkswagen Kombi – as the perfect transport for your kites and boards, their careful devotion to their appearance on an off the sand is crucial. Indeed being able to take the beach with them as they return to their other life is made possible by several wonderful and iconic surf brands who shroud the faithful when the smell of the salt air is a fading memory.

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Founded in Tarifa in the 1990’s by designer Andoni Galdeano and entrepreneur Herbert Newman, the El Niño brand of surfwear is defined by a passion for the perfect wave and embraces much of what our tribe of surf worshippers love. It’s colourful, expressive and almost all pieces bare the distinctive El Niño logo that my family has always called “the Angry Sperm” – the little discontented drip. In fact the name comes from the “levante” wind of the same name that blows from the East  over Tarifa.

For Adults and Children – add an El Niño shirt to your summer collection by clicking the Amazon link after the image

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El Niño The Child 11102 T-Shirt, Men, Men, 11102, Grey (Stone Grey), Medium

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El Niño The Child 0128013101 T-Shirt, Children, 13101, Orange (Fiesta), 12

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Quiksilver was founded in Torquay (Australia) in 1969 by Alan Green and John Law. It is now a multi-million dollar business, one of the largest manufacturers of surf and related sports goods, operating many stores worldwide. The company developed the successful young woman’s wear brand “Roxy” – who’s logo is a duplicate of the Quiksilver wave doubled to form a heart – it also owns the DC brand of skate shoes.

After a difficult period of trading in 2016 and restructuring the majority shareholder is now Oaktree Capital Management. In 2017 the company’s name was changed to “Boardriders” and is now based in Huntington Beach, California.

Quiksilver, along with Rip Curl – also founded in 1969 in Torquay (Australia) and still owned by co-founders Doug Warbrick and Brian Singer – and Billabong – founded on Australia’s Gold Coast (Queensland) by Gordon and Rena Merchant in 1973 and now co-owned by Oaktree Capital – are regarded as the “Big Three” Surfwear companies.

Add a pair of Quiksilver nubuck flip-flops to your beach collection by clicking the Amazon link below the image

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Quiksilver Men’s Molokai Nubuck Flip Flops, Multicolour (Brown CTK0), 42 42 EU

Or a pair of cool DC low top shoes….

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DC Shoes Trase TX, Men’s Low-Top, Blue (Navy/Camel Nc2), 8 UK (42 EU)

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Orange County on California’s Pacific Coast is the home Huntington Beach, Newport Beach and Laguna Beach each with their own distinctive surf communities. In the 1984 Shawn Stussy – a young surfboard manufacturer – who signed his boards with his distinctive signature – founded his eponymous surfwear brand with Frank Sinatra Jnr (unrelated to the singer) in Laguna Beach.

Stussy surfwear became a favourite of the hip-hop scene of the late 1980’s/early 1990’s. The brand is now a favourite of Drake and A$AP Rocky.

In 1996 Stussy left the brand selling his holding to Sinatra’s family who still own it.

A piece by Stussy is a must ….how about this signature cap? Click the Amazon link below the image

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Stussy Stock SP18 Snapback Hat Teal

Images with grateful thanks – El Niño Tarifa, Quiksilver/Boardriders, DC Shoes and Stussy.

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Unsung but Essential Icons

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As I control the creative direction of Aestheticons I choose what’s featured. Largely that means that I chose aspirational gems. However, instead of looking up in awe and appreciation we need to consider the more mundane.

The items featured in this piece are neither glamorous, alluring – unless you are into the really weird – nor really do anything in excess of their primary function. At that, they are superlative and without them elements of our busy lives would be a struggle. They are Unsung – not enjoying massive Instagram accounts with millions of adoring followers – but Essential Icons.

Cable ties

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I defy anyone who derives the smallest amount of pleasure from tending a garden, to fix a plant to a trellace or a bamboo cane or a brush screening to a gate without the use of a cable tie. Not only can this devilishly small but wonder strips of plastic fixing be a the gardener’s friend, they, with equal competence, support the work of electrician, plumbers and builders and many others in thousands of conceived and yet to be conceived ways.

Known as originally as Ty-Rap, cable ties were first invented, primarily to secure airplane wiring into the bulkhead, in 1958 by US based electrical business Thomas & Betts and more particularly their employee, Maurus C. Logan. Mr Logan developed into production the idea he’d conceived of aboard a Boeing during construction. The Patent was submitted on 24th June 1958.

Why not add to your tool drawer with this Amtech selection of 500 cable ties? Click the AMAZON link below the image

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Amtech S0680 Assorted Cable Tie, 500-Piece

WD40

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As our readers know I Like to cycle but over the winter months my bike has a tendency to be a little neglected and exposed to the elements. When the cooler seasons have done their worst on my waistline the time is right to look for the foot pump and adaptor and get some air into those bike tyres. The tyres are only half the battle. The gears, brakes and chain scream out for the TLC that can only be lavished on them by WD40 the spray delivered a light penetrating, protecting and lubricating oil.

As the saying goes a “Sucess has many Fathers” and there appears to be some controversy as to originator of WD-40. It seems that the formula of WD-40 was developed in 1953 by The Rocket Chemical Company in San Diego, California and first produced in commercially available quantities in 1958. The contributions – depending on sources – of a Iver Norman Lawson and a Norman Larson (President of Rocket) are named as the “inventor” of the formula with the name WD-40 seemingly stemming from the expression “Water Displacement  40th Formula” – suggesting there may have been a 39th, 38th and so on versions of the formula.

It may be that Lawson invented the low viscosity formula – still a trade secret but still has the original and distinctive smell – and sold it to Rocket where Larson had the bright idea of putting it into aerosol cans. It arrived in the UK in the late 1960’s.

For those many jobs around the home or office for which only WD-40 will do, why not pick up a can or two by clicking the AMAZON link below the image?

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3 x WD-40 Smart Straw Aerosol 420ml Penetrant, Lubricant, Releasant Oil / Stops squeaks / Cleans and protects / Loosens rusted parts / Frees sticky mechanisms

Paper Clips

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As a lawyer I am very pro the paper-less office, technology can teach us loads about sensible digital storage and retrieval. In parking our fears and posting to the Cloud we make a statement that’s more about efficiency and less about tree hugging.

For years we relied on the trust paper clip to secure our files, ensure correct attachments to letters and avoid inevitable embarrassment on a windy day. Called a “Trombone” in French, a literal use that I find very appealing, the simple paper clip does exactly what the tin says.

History tells us that in the US on April 23rd 1867 Samuel B. Fay successfully obtained the first Patent for a bent wire paper clip. On November 7th 1899 William D Middlebrook obtained a Patent for a paper clip making machine that produced an item – made popular as the “Gem Paper Clip” which went on sale in the UK in the 1870’s – and are similar to those sold today. The name Gem – trademarked in the US by Cushman and Denison in 1904 – became known Worldwide and in Sweden, I am told, that the word for paper clip is “Gem”.

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No desk is complete without a selection of plastic coated paper clips – please click the AMAZON link below the image to get yours.

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Zealor Paper Clips with Assorted Colors and Sizes (28 mm, 50 mm, 100 mm)

Image Credits – with grateful thanks – http://www.officemuseum.com, Zealor and the WD-40 Company Inc.

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Filofax, Stabilo Boss and Post-it Notes

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I was at our son’s school’s Speech Day and the Head of KS5 – what we used to call the Sixth Form – was addressing 26 Year 13 pupils in celebration of their graduation. All 18 to 19 year old boys and girls.

Two of the girls were referred to as having “particularly severe highlighter addictions”. No, they weren’t prone to slope off for a chemical hit behind the Bike Shed – unlikely to still exists at a school where behind “the virtual reality white board” or “elaborate holographic image” is more likely – but I digress. He wasn’t inferring any noxious ingestion, but to the over use of Stabilo Boss highlighter pens invented by a member of a Bavarian pencil dynasty, Günter Schwanhäußer.

We will all recognize the Day-Glo coloured inks used by Stabilo Boss for highlighting text in books, plays and other literature. It seems that these pupils’ use has progressed to the almost clinical.

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This got me thinking. These student are barely Millennials yet they are using – some apparently to excess – a technology that has been around since 1971, with the original yellow Stabilo Boss, the world’s best selling highlighter. They are continuing to use this aging tech, but why? Primarily because as it promises, as per the Ronseal advertisement “It does what it says on the tin”!

I have been discussing with my eldest daughter, now 23, that there seems little sense in discarding technology simply because it has been superseded by something newer – see our previous post on the Braun Calculator Braun Calculator – which in essence may not be better but just newer. We agreed that there were many good reasons to continue to use a favored product, if it delivers the required function. It may also be wise to revisit those products that have served well over the years but may have got slightly left behind by the enrapture of the new.

This got me thinking about those products that perform brilliantly, without unnecessary song or dance – and deserve re-discovery. Filofax is one such item.

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For all of its pejorative connotations with the now uncool 1980’s Yuppie Culture (you may need to explain that to our younger readers) I still have one and use it regularly. A friend has recently adopted a family version in green and based I her kitchen to record “troop movements” in her weekly agenda. I really enjoy its versatility and purpose.

I know a Filofax is not at the leading edge of new tech. You can download a business card smart reader App to populate the contact fields on your I-Phone and most Filofax’s don’t give you an electronic reminder prior to your meeting. Naturally without a digital search function you need to engage your brain to remember where you have scribbled a note or phone number. A Filofax this is an enduring and stylish way to maintain your data – and also probably doesn’t need to be GDPR compliant!

Products from the LeFax business founded in Philadelphia by JC Parker in 1910, by 1921 were imported into the UK by London printer Norman & Hill. In the mid- 1980’s the company changed its name to “Filofax”. The popularity of the Filofax was phenomenal but a fad. The Letts Filofax Group in 2012, after several corporate takeovers, was acquired by HSGP Investments.

For me the coincidence of two technologies, the Filofax and the Post-it, are inextricable.

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At a certain point in the 1990’s an optional extra to the Filofax range was a dispenser for various sized “Post-it” notes adding definition and colour to the reminder flags that were stuck to your Filofax entires. A product of such amazing simplicity, again its long term reliability is akin to staple or the paper clip. I challenge anyone not to see the practical sense in using the brightly coloured notes as a powerful aide memoire.

If you have had any experience of signing of legal documents there has evolved a short hand that a “Post-it” flag indicates, without any end for direction from your advisors, where you signature is needed. Again, we have an indelible reliance on a product launched in the late 1970’s.

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3M had a patent until 1997 under the “Post-it” brand. They were originally small yellow squares of re-adherable, removable and temporary small notes. The name “Post-it” and the yellow colour remain 3M trademarks. The late 1960’s research of a Dr Spencer Silver and his colleague Art Fry resulted in the launch of the “Post-It” product in 1979. A litigious claim settled in 1998 appears to have acceded to the role of inventor Alan Aaron in the development of the “Post-it” with the 1974 disclosure to 3M of his “Press-on” memo sticky note invention.

Add to your collection of reliable – unpowered and analogue – well designed business and social tools by clicking the following Amazon links – appearing below the image.

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Stabilo Boss Highlighters Original Colours + Pastel Shades Complete Set 15

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Filofax The Original Personal Organiser – Red

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Filofax Personal Nappa Leather Zipped Organiser – Black

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Post-it 3M 654-TFEN Notes, 76 x 76 mm – Energetic Colours, 6 Pads (100 Sheets Per Pad)

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Image credits – with grateful thanks – Filofax, 3M and Schwann – Stabilo Boss.