Iconic Surf Brands

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I love surf/hippie/beach culture. Whilst it may be a complete mare to get to in July and August the realm of Tarifa, on Spain’s Costa de la Luz, is a Mecca for those who get their kicks on a kite, surf, SUP or boogie board – see our previous post here on Morey Boogie Boards – Morey Boogie boards.

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This is a lifestyle, available to all adherents. Whether you are a weekend hippie with a real job in corporate finance, benefit from a distant relative having invented some practical gizmo that makes life easier even today, a vacationing student or a “Crusty”, who sees the conventional pressures to earn a living, have a mortgage or to otherwise conform to some dated middle class ideal of the perfect life, as pointless, then there’s a welcome for you on the beach.

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For core participants of this tribe, whose transient existence may be complemented, if they have the funds, see previous references to those in the City and/or being a Trustafarian – by a VW bus – see our previous post here – Volkswagen Kombi – as the perfect transport for your kites and boards, their careful devotion to their appearance on an off the sand is crucial. Indeed being able to take the beach with them as they return to their other life is made possible by several wonderful and iconic surf brands who shroud the faithful when the smell of the salt air is a fading memory.

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Founded in Tarifa in the 1990’s by designer Andoni Galdeano and entrepreneur Herbert Newman, the El Niño brand of surfwear is defined by a passion for the perfect wave and embraces much of what our tribe of surf worshippers love. It’s colourful, expressive and almost all pieces bare the distinctive El Niño logo that my family has always called “the Angry Sperm” – the little discontented drip. In fact the name comes from the “levante” wind of the same name that blows from the East  over Tarifa.

For Adults and Children – add an El Niño shirt to your summer collection by clicking the Amazon link after the image

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El Niño The Child 11102 T-Shirt, Men, Men, 11102, Grey (Stone Grey), Medium

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El Niño The Child 0128013101 T-Shirt, Children, 13101, Orange (Fiesta), 12

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Quiksilver was founded in Torquay (Australia) in 1969 by Alan Green and John Law. It is now a multi-million dollar business, one of the largest manufacturers of surf and related sports goods, operating many stores worldwide. The company developed the successful young woman’s wear brand “Roxy” – who’s logo is a duplicate of the Quiksilver wave doubled to form a heart – it also owns the DC brand of skate shoes.

After a difficult period of trading in 2016 and restructuring the majority shareholder is now Oaktree Capital Management. In 2017 the company’s name was changed to “Boardriders” and is now based in Huntington Beach, California.

Quiksilver, along with Rip Curl – also founded in 1969 in Torquay (Australia) and still owned by co-founders Doug Warbrick and Brian Singer – and Billabong – founded on Australia’s Gold Coast (Queensland) by Gordon and Rena Merchant in 1973 and now co-owned by Oaktree Capital – are regarded as the “Big Three” Surfwear companies.

Add a pair of Quiksilver nubuck flip-flops to your beach collection by clicking the Amazon link below the image

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Quiksilver Men’s Molokai Nubuck Flip Flops, Multicolour (Brown CTK0), 42 42 EU

Or a pair of cool DC low top shoes….

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DC Shoes Trase TX, Men’s Low-Top, Blue (Navy/Camel Nc2), 8 UK (42 EU)

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Orange County on California’s Pacific Coast is the home Huntington Beach, Newport Beach and Laguna Beach each with their own distinctive surf communities. In the 1984 Shawn Stussy – a young surfboard manufacturer – who signed his boards with his distinctive signature – founded his eponymous surfwear brand with Frank Sinatra Jnr (unrelated to the singer) in Laguna Beach.

Stussy surfwear became a favourite of the hip-hop scene of the late 1980’s/early 1990’s. The brand is now a favourite of Drake and A$AP Rocky.

In 1996 Stussy left the brand selling his holding to Sinatra’s family who still own it.

A piece by Stussy is a must ….how about this signature cap? Click the Amazon link below the image

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Stussy Stock SP18 Snapback Hat Teal

Images with grateful thanks – El Niño Tarifa, Quiksilver/Boardriders, DC Shoes and Stussy.

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RM Williams’ “Craftsman” Boot

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Reginald Murray (‘RM”) Williams was born into a pioneering settler family in 1908 at Belalie North about 200 miles from Adelaide, a horse trainer and bushman who rose to be a millionaire entrepreneur.  His adventures in the outback created a recognisable and iconic Australian style of bush-wear.

RM was taught leather working by a horseman, Dollar Mick, including making bridles, pack saddles and riding boots. In 1932, to fund the hospital care of his son, RM founded “RM Williams” and he began to sell saddles. In 1934, he established and rapidly expanded a small factory running in his father’s back shed at 5 Percy Street in the Adelaide suburb of Prospect.

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RM’s most iconic designs were his handcrafted riding boots. They are formed of a single piece of leather or suede and stitched at the rear with elasticated sides.  As of 2013, the company’s handcrafted riding boots comprises 70 hand processes and a single piece of leather.

RM sold the business in 1988 but sadly it entered receivership in 1993. The company was then taken under the control of RM’s long-time friend Ken Cowley who, with businessman Kerry Stokes, and Ken’s family ran R.M. Williams Ltd. for over twenty years.

RM died in November 2003. In March 2013, the Cowley family released a statement of an intention to sell the company to a new owner for AUS$100 million sum. In April 2013, R.M. Williams sold a 49.9% stake to L Capital, the private equity affiliate of LVMH.

These guys a wish list item for me. I have known of them for over twenty years as a friend from Sydney had the well known classic Craftsman boot which at that time he had owned for over fifteen years – they were pristine with minor tell-tale wear and a fabulous sheen.

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In July 2016 I was in London and went to the new Westfield Shopping Centre at Shepherd’s Bush. I walked into the newly opened RM Williams store to discover I was in fact the very first customer.

A charming girl who had been seconded from RM William’s office in Adelaide was so well informed and enthusiastic in her desire to impart details about the hand-made boots I felt almost rude leaving after the limited time I had ran out…only to be stung by the excessive parking charges at Westfield!

She explained that they would prefer – if I lived in the UK – that I should opt to have a rubber rather leather sole, as the leather is so thick it took a while to dry out and risked deteriorating if not totally dried before it got wet again. She explained the use of kangaroo hide – which caused my son some disquiet – but it was explained as a by-product of meat production.

I am determined to return to place an order in due course – but suspect I may go for a suede pair.

Stop Press: Since we became an Amazon Affiliate in December 2017 I have now discovered that I can get my favourite RM Williams chocolate brown suede Craftsman via this source – so the order is on its way! If you’d like to join me in this please click on the link below the following image 

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R.M. Williams Craftsman chocolate/suede, Größen:43

Images from RM Williams

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