Apollo 11 – the Moon landing’s legacy

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Hand’s up who remembers 21st July 1969? Did your parents wake you up, in what felt like the middle of the night, to watch on a small black and white TV screen the moment that Neil Armstrong, leader of the Apollo 11 mission, stepped out of the Lunar Module (‘Eagle’) to became the first person to walk onto the lunar surface? There are a handful of childhood events, including this momentous step, that this viewer, as an eleven year old, remembers with absolute awe and clarity.

The enormity of men being shot into space ahead a giant fuel canister to orbit the Earth and then be pointed in a different trajectory to the Moon’s orbit and surface, there to land safely, open the sealed hatch and climb out. Simply breathtaking both in its spirit and execution. The First Walk on the Moon was simply awe inspiring.

Armstrong was followed onto the Moon’s surface by his co-venturers, Buzz Aldrin. They spent a couple of hours making auspicious speeches and collecting rocks. After nearly a day in the Sea of Tranquility they blasted back to the command module (‘Columbia’) piloted by Michael Collins. They were returned to terra firma having safely splashed down in the Pacific on 24th July 1969.

I was certainly old enough to realize that the Mission to the Moon was the most magical blend of evolutionary technology of semi-conductors and computers, the guile of America’s military aviators, the obviously immense resources of the NASA Space Program. It was also the culmination of the dream of a brilliant and driven leader, the late President John F. Kennedy, who in 1961 launched his country’s aim to land a man safely on the Moon before the end of the decade.

Aside from the warm and fuzzy feeling of all things vintage and American, Coke fridges, leather sleeved varsity jackets, Levi’s and classic muscle cars what else can be seen as the legacy of man’s early musings with space travel?

The Apollo mission kick-started a series of major innovations the legacy of which continue to be seen, felt and enjoyed today. Some of the many spin-offs from the Space Race include the following:

The Computerized Axial Tomography (CAT) scanner now more regularly used to detect cancer and other abnormalities was used to identify any imperfections in space components that would only be magnified by the unique stresses and environmental issues associated with zero gravity and the g-force associated with space travel.

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The Computer Microchip, the integrated circuits and semi-conductors used in the Apollo mission’s guidance software spawned the modern microchip that appears in everything from you laptop, to you TV remote control and your oven’s regulatory systems.

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Cordless tools. Lacking the inability to plug in electrical tools on the Moon’s surface, power tools including cordless drills and vacuum cleaners were developed – initially by Black & Decker in 1961 – with integral battery packs enabling the collection of rock and dust samples.

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In-Ear Infrared thermometer. A detector of infrared energy that is felt as heat that was developed to monitor the birth of stars found an alternative use with In-Ear thermometers.

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Freeze-dried food. Since the Moon mission we have been fascinated by rehydrated food, Thai pot soups, noodle dishes and the like. Originally devised to minimize weight these packets of goodness fueled the men in space. This technology had first been developed in the Second World War for carrying blood long distances without refrigeration. Nasa was first to create freeze dried iced cream – but it doesn’t seem to have been that popular amongst the astronauts.

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Home Insulation materials. If you have ever unrolled in the your attic reflective insulated matting you may not know that the shiny material used was developed to deflect radiation away from spacecrafts.

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Invisible braces. Each of my three children has received the attention of the dentists and the application of braces that resulted in perfectly straight teeth. The process has been improved by the use of transparent ceramic brace brackets made from materials developed for spacecraft.

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Joysticks as used on computer gaming consoles were devised for Apollo Lunar Rover.

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Memory foam – for many, me excluded, they say that sleeping on a memory foam mattress or pillow results in a splendid night’s sleep. For me they are usually too firm but the underlying tech was created to improve the comfort of aircraft seats and helmets.

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You may not be surprised to hear that satellite television technology, primarily devised to repair relay signals from spacecrafts and to unscramble satellite sound and images sent from space now sits at the core of home satellite driven services.

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At the optician when ordering a new pair of glasses you will almost certainly have been asked if you would like a ‘scratch resistant coating’ to be added. Substantially improving the long term wear and tear on glasses these coatings were developed to make astronaut helmet visors scratch resistant.

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Whilst shoe insoles have been around for years, indeed the likes of trusty beach worn Birkenstocks are based on the eponymous insole a challenge for athletic shoe companies was to adapt an insole for the Space missions boot designs to maximize on ventilation and springy comfort.

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An absolute must around any home is a smoke detector with good batteries. It may surprise you to know that Nasa invented the first adjustable smoke detector that was programmed with a level of sensitivity that prevented false alarms. Just as essential in the small cabins on board spacecrafts.

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The design of a space rocket is perhaps a classic example of drag reduction. Interestingly Nasa deployed the same principles of drag reduction to help create for Speedo a world beating, but highly controversial, swimsuit the LZR Racer.

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Aside from bottled oxygen, filtered and clean water was one of vital elements needed in space. NASA developed a filtering technique that killed bacteria in water. This has subsequently been used to deliver filtered water in millions of homes.

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Velcro – whilst not strictly a product developed for the Space Race, the system of a hook-and-loop fastener was originally conceived in 1941 by a Swiss engineer George de Mestral. NASA made significant use of touch fasteners in myriad of ways including the closing of astronauts’ suits, anchoring equipment during maintained and for trays at mealtimes to avoid them floating away.

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Artificial limbs – Nasa is a world leader in the science of robotics devised primarily to remotely control space vehicles. The technology had been adopted to give artificial limbs greater functionality.

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If you have ever completed the London Marathon, for example, you may recall crossing the line to be shrouded in a silver foil blanket. These blankets were developed in 1964 they are excellent at  reflecting infrared radiation but they also enable the body to they retain heat and reduce the risks from hypothermia.

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The Bacon hydrogen-oxygen fuel cell celebrated British engineer, Tom Bacon, developed an existing and century old technology to create a patented fuel cell that provided electrical power for the Apollo mission. The science that combined hydrogen and oxygen to create a reaction that caused heat that could be converted to electricity also had a useful by-product, water: which the astronauts drank. Fuel cells have been used to create electric vehicles including the Toyota Mirai, Honda Clarity and Mercedes-Benz F-Cell, where the technology is seen as a having great green credentials.

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The Omega Speedmaster Moonwatch is part of a range of manually winded chronometers launched by the Swiss watch brand in 1957 and used as part of Omega’s role as the official timekeeper for the Olympic Games. The “Moonwatch”, a combination of both timepiece and stopwatch, was water-resistant, shock-proof, and could withstand 12Gs of acceleration endured by the astronauts during their mission. It was first worn during NASA’s Gemini missions that included the first space walk. The Moonwatch was on the wrists of Armstrong, Aldrin and Collins, when the former two took their first steps on the Moon. It remains a firm favourite with those who love this Swiss watch brand which has created a series of Special Editions to commemorate the 50th Anniversary of the first Moon landing.

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Iconic Beach Cars

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As many return from overseas holidays, stay-cations and City breaks I wanted to send a “wish you were here” digital postcard – also my 300th Aestheticons post – from a wonderful visit to France’s Cote d’Azur, more particularly, the iconic French beach-side town of St Tropez with it’s simply beautiful pastel shaded port.

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Fame was assured for this picturesque coastal town when the 1950’s French actress, Brigitte Bardot, born in 1934 and still a local resident at Baie des Canebiers, featured in the 1956 Roger Vadim directed and ground breaking “And God Created Woman” (“Et Dieu Crea la Femme”). Mdme. Bardot’s impact on the region has been honored by local baker “Senequier” who in 1956 launched the delicious “La Tarte Tropezienne”, a delicate almond cream filled brioche topped with powdered icing sugar and chopped pistachio.

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Shot on location in and around St Tropez the film also provided a springboard for the world renowned beach club/restaurant “Club 55” that was founded from a dilapidated beach shack by the parents of current owner, Patrice de Colmont, who provided food for the cast and crew of filmmakers. Rumored to have recently been offered €30m for his iconic beach club M Colmont is understood to have politely turned down the offer as he preferred not to become one of his clients eating the signature dish of “Panier des Crudites” with anchoiade mayonnaise!

The town’s along this stretch of the Cote D’Azur are each rather distinct and have their own style. The beach is never far from people’s minds as they negotiate, sometimes to the frustration of the locals, the summertime traffic of fellow tourists.

Naturally in this style capital it is vital to get your beach or port transport right. For those not seeking to impress in the vast array of American muscle cars that are to be spotted in many locations, my preference is to celebrate the more quirky and classic vehicles.

Aestheticons readers will already know of my passion for the GRP bodied Citroen Mehari – see our previous post here – Citroën Méhari – A reliable French classic that is patriotically supported and really enjoyed in St Tropez and its surrounding villages.

The Mini Moke, which has the look of a vehicle that was designed for the breeze of the Cote D’Azur, is a very popular ride either to the beach or to park up alongside a visiting boat transporting provisions for a day at sea. For the the right clients it is possible to rent one of these wonderful and iconic cars for your stay. See our previous posts here – Mini Moke Goes Electric .

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Closer to the original Mini, I have seen parked in Grimaldi Village, a beach version with wicker seats and no doors, called the “Austin Mini Beach”. It was very beautiful and, I understand, extremely valuable! See our previous post here celebrating the iconic Mini – Mini – the best selling car in Britain

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The third leaf of this Fleur de Lys of wonderful beach and port transport is the Ghia designed Fiat Jolly based on the equally iconic Fiat 500 – see our previous post here – Fiat 500 – 1957-2017

Seemingly one of the most valuable of these iconic beach cars price points of $100,000 have been mentioned for these basket weave seated, frilled canopied expressions of Italian style.

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Greek shipping tycoon Aristotle Onassis is said to have had and loved his Fiat Jolly.

In 2108 this charming little car celebrated its sixtieth anniversary and to coincide the guys at Fiat commissioned Garage Italia to produce a reimagined version of the Jolly, limited to 1958 editions, and called the Fiat Spiaggina.

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Image Credits – used with grateful thanks – Hemmings Car Auctions and Garage Italia/FIAT

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Hobie Catamarans

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Like many I suffer from seasickness. The only real way I have ever been able to cure my “Mal de Mer” is to do one compellingly easy thing. If you are on a small sailing craft, a refurbished Thames Barge lunging down the East Coast of the UK or on a Cross-Channel ferry – stay outside. There is something in the combination of salt air, the roll of the sea, and the wind in your face that combines to prevent the inevitable heave!

Years ago a couple of friends suggested I should try wind-surfing. It was long before the invention of kite surfing and years before I was to fall in love with Tarifa on Spain’s Costa de la Luz. It was my second sailing experience but like my first it was on a reservoir this time, a former gravel pit, St Mary’s Reservoir near London’s Heathrow Airport.

After not many lessons I mastered the trick of standing on the surf board, lifting a knotted rope to engage the mast and triangular sail, a few square metres of clear plastic, and a wishbone that required quite careful control. It helped to have some understanding of the way of the wind. I was soon pelting across the water jibing and tacking to avoid a drop into the merkey depths. A bright spark then suggested I should consider a sailing holiday.

Sunsail – still a respected operator – in Bodrum (Turkey) was the preferred location and after a barrel of Turkish beer, a fight in the Halikanas night club and shots of raki, I found myself at the shoreline wearing an orange life vest. The wind surfing was wonderful, great beach, good waves and a brilliant hippy vibe but the one thing that really caused my adrenaline to pump was riding the Hobie Cats!

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One of the instructors who’d already spent years in Mirror Dingys, GP14 and the like was an excellent coach. We hit the trampoline of the Hobie and he explained to me both the agility of this excellent craft and the fact that, if I felt up to it, I could find my self on a trapeze hanging at perilous angels over the side as it approached maximum speed. They were amazing and whist I never really mastered the tiller of these simple crafts or the full extent of the trapeze the ride was breathtaking.

So where did the iconic Hobie Cats come from?

In the early 1960’s, at Laguna Beach (California USA) a foam and fiber glass surf and skate board manufacturer and surf team entrepreneur, Canadian born Hobart Alter, set up, with his Father’s help, a surf shop. He had determined at a young age that he wanted to make a living that didn’t involve wearing “hard soled shoes”!

Hobart saw and was influenced by the Aqua Cat catamaran designed by Arthur Javes. For Alter, the Aqua Cat suffered as it needed a dagger board to ensure under-sail stability. He set to work to re-imagine the catamaran.

The first dagger-boardless Hobie Cat, that could be easily beached and launched into the surf, was built in 1965 with two asymmetrical – banana shaped – hulls, a connecting trampoline and aluminium mast.

The Hobie Cat Company was founded in 1967 and in 1971 the Hobie 16, designed by Alter and Phil Edwards was launched.

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The robust Hobie 16 – which I sailed in Turkey – has become the world’s most popular catamaran, with over 135,000 manufactured to date in the US and France. Later versions of the Hobie 16 included a two piece fibre-glass composite mast after the families of owners in the US successfully sued the Hobie Cat Company arguing that deaths by electrocution had been caused by hoisting the aluminium mast near overhead power lines…..

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Image Credits – images used with grateful thanks Pinterest, the Hobie Cat Company and Wikipedia.

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Iconic Surf Brands

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I love surf/hippie/beach culture. Whilst it may be a complete mare to get to in July and August the realm of Tarifa, on Spain’s Costa de la Luz, is a Mecca for those who get their kicks on a kite, surf, SUP or boogie board – see our previous post here on Morey Boogie Boards – Morey Boogie boards.

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This is a lifestyle, available to all adherents. Whether you are a weekend hippie with a real job in corporate finance, benefit from a distant relative having invented some practical gizmo that makes life easier even today, a vacationing student or a “Crusty”, who sees the conventional pressures to earn a living, have a mortgage or to otherwise conform to some dated middle class ideal of the perfect life, as pointless, then there’s a welcome for you on the beach.

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For core participants of this tribe, whose transient existence may be complemented, if they have the funds, see previous references to those in the City and/or being a Trustafarian – by a VW bus – see our previous post here – Volkswagen Kombi – as the perfect transport for your kites and boards, their careful devotion to their appearance on an off the sand is crucial. Indeed being able to take the beach with them as they return to their other life is made possible by several wonderful and iconic surf brands who shroud the faithful when the smell of the salt air is a fading memory.

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Founded in Tarifa in the 1990’s by designer Andoni Galdeano and entrepreneur Herbert Newman, the El Niño brand of surfwear is defined by a passion for the perfect wave and embraces much of what our tribe of surf worshippers love. It’s colourful, expressive and almost all pieces bare the distinctive El Niño logo that my family has always called “the Angry Sperm” – the little discontented drip. In fact the name comes from the “levante” wind of the same name that blows from the East  over Tarifa.

For Adults and Children – add an El Niño shirt to your summer collection by clicking the Amazon link after the image

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El Niño The Child 11102 T-Shirt, Men, Men, 11102, Grey (Stone Grey), Medium

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El Niño The Child 0128013101 T-Shirt, Children, 13101, Orange (Fiesta), 12

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Quiksilver was founded in Torquay (Australia) in 1969 by Alan Green and John Law. It is now a multi-million dollar business, one of the largest manufacturers of surf and related sports goods, operating many stores worldwide. The company developed the successful young woman’s wear brand “Roxy” – who’s logo is a duplicate of the Quiksilver wave doubled to form a heart – it also owns the DC brand of skate shoes.

After a difficult period of trading in 2016 and restructuring the majority shareholder is now Oaktree Capital Management. In 2017 the company’s name was changed to “Boardriders” and is now based in Huntington Beach, California.

Quiksilver, along with Rip Curl – also founded in 1969 in Torquay (Australia) and still owned by co-founders Doug Warbrick and Brian Singer – and Billabong – founded on Australia’s Gold Coast (Queensland) by Gordon and Rena Merchant in 1973 and now co-owned by Oaktree Capital – are regarded as the “Big Three” Surfwear companies.

Add a pair of Quiksilver nubuck flip-flops to your beach collection by clicking the Amazon link below the image

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Quiksilver Men’s Molokai Nubuck Flip Flops, Multicolour (Brown CTK0), 42 42 EU

Or a pair of cool DC low top shoes….

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DC Shoes Trase TX, Men’s Low-Top, Blue (Navy/Camel Nc2), 8 UK (42 EU)

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Orange County on California’s Pacific Coast is the home Huntington Beach, Newport Beach and Laguna Beach each with their own distinctive surf communities. In the 1984 Shawn Stussy – a young surfboard manufacturer – who signed his boards with his distinctive signature – founded his eponymous surfwear brand with Frank Sinatra Jnr (unrelated to the singer) in Laguna Beach.

Stussy surfwear became a favourite of the hip-hop scene of the late 1980’s/early 1990’s. The brand is now a favourite of Drake and A$AP Rocky.

In 1996 Stussy left the brand selling his holding to Sinatra’s family who still own it.

A piece by Stussy is a must ….how about this signature cap? Click the Amazon link below the image

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Stussy Stock SP18 Snapback Hat Teal

Images with grateful thanks – El Niño Tarifa, Quiksilver/Boardriders, DC Shoes and Stussy.

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Frisbee

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As a kid, in my parent’s car – in addition to Wrigley’s Juicy Fruit Chewing Gum to avert the inevitable bout of car sickness – we would always have a Frisbee in a door compartment or the boot. A country walk, a trip to the beach or a camping holiday would always feature some time to rest up and any combination of the four of us would start flicking the Frisbee.

I have no understanding of the science but I can very happily recommended Wrigley’s iconic Juicy Fruit Chewing Gum as an effective car sickness prevention that I was plagued by as a kid. Try it for yourself by clicking the following AMAZON link

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Wrigley’s Juicy Fruit (box of 14)

As we got older we started getting cocky about using the wind to bank the Frisbee, like a boomerang, catching it on one finger and attempting to keep it spinning. Often a disaster would result. I have memories of rowing a small Campari inflateable dingy out to sea to recover a red Frisbee that had banked too steeply and crashed into the ocean. On other occasions our dog, “Kimbo” would be come overawed by the flying disc that he’d catch it and run away to knaw it in a quiet corner.

Not only a classic design icon of an earlier era there was a simplicity to its design and feel that has left an indelibale mark on several generations of users and has spawned competitive sports, particularly in the US, with Ultimate Frisbee, Freestyle Frisbee and Frisbee Golf.

On 23rd January 1957 Wham-O Toys Inc. a company founded in 1948 and based in Carson (California) started to make plastic discs that became known as “Frisbees”.

The idea was not wholly original. Aside from the Discus of 8th century BC Ancient Greece, the aerodynamic discs were based on empty tin pie cases as used, since 1871, by William Frisbie’s of the Frisbie Pie Company initially of Bridgeport, Connecticut. Legend has it that local universtity students – that included Yale, Princeton, Amherst and Dartmouth – would throw these Frisbie pie cases – that had the name “Frisbie Pies” embossed on the base.

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In the late 1940’s, Fred Morrison and Warren Franscioni invented a plastic version of the disc and following his split from Franscioni, in 1957, Morrison, having made further improvements, sold the intellectual property rights in the plastic discs, then called “Pluto Platter”, to Wham-O. In 1958, Wham-O changed the name to the Frisbee disc and, following the addition of concentric ribs on the top surface for stability, patent protection was applied for in 1967. Sales really took off in 1959.

By 1977 over 100m units had been sold and in 1994 Mattel Toys acquired Kransco, the company that had acquired the rights to Wham-O and the official Frisbee in 1982. In 1997 a group of investors re-purchased Wham-O from Mattel, it was subsequently sold in 2006 to a Chinese group and, in 2015, Stallion Sports and InterSports Corporation acquired global rights to Wham-O.

See this very early WHAM-O Toys commercial for the Frisbee – Original Frisbee Commercial

If you’d like to buy original Frisbees please click the following links:

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Wham-O Freestyle Frisbee HDX Lid´ 165g – Transparent

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Wham-O Malibu frisbee 110g blue

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Disc Ultimate – Wham-O – Frisbee The Original Since 1958, white/red

And for those who are already Frisbee crazy how about a T shirt or two?

 

Hippowarehouse Frisbee Evolution Unisex Short Sleeve t-Shirt (Specific Size Guide In Description)

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Eat Sleep Frisbee – Mens T-Shirt-Royal Blue-Large

Wham-O also own the Morey brand name of bodyboards. Please see here our previous post on Morey – Morey Boogie boardsof which I am a huge fan and still use their boards today.

We understand that in 2016, Dan O’Connor, a local Frisbee player and historian realised a thirty year dream of resurrecting the Frisbie brand when he was granted certain rights to use the name “Frisbie Pie Co” that has ceased to bake in 1956. In November 2016, O’Connor, who had discovered an old Frisbie recipe book at an estate sale, began making, distributing and selling pies in the Bridgeport (CT.) region.

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Image Credits – grateful thanks to Wham-O Toys Inc and the Frisbie Pie Company.

Eastpak backpack – a thank you.

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Regular Aestheticons readers will know that I really like the products of Eastpak, particularly their iconic backpacks. See here our previous post Eastpak backpack

I have owned a 24 litre Wyoming in midnight blue for more than twenty years.

It was a cycling backpack when I commuted to the West End by bicycle and it was again a travel backpack when I commuted by Vespa – see here my praise of my inner city experience – Piaggio Vespa ET2 Scooter. In more recent years it’s becoming a picnic bag for the beach and a holdall for dog treats and poo-bags for many hundreds of dog walks.

Well, after many years of loyal service my Eastpak started to fail – it was no longer waterproof and other elements had perished.

Eastpack have a very good warranty policy which covers their backpacks for thirty years – subject to obvious exceptions. So I mailed my backpack to their office in Germany and yesterday I received a brand spanking new and identical version of my much cherished bag.

A huge thank you to the guys at Eastpak. Its great not only to be able to report that their warranty policy works but equally that the new bag is the same amazing quality as my original purchase over twenty years ago. Great customer care – it’s really appreciated.

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Images from Eastpak and the author

 

 

Fruit of the Loom – T shirts

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A sharp frost – with night-time temperatures in the UK dipping well below zero – after a warm Easter reminds us that although we are tempted to close the cupboard door on our winter clothing, in fact Mother Nature has other ideas.

I am a big fan of layering and the base layer for me always tends to be a T-shirt in either long or short sleeves.

For many years I have worn T-shirts made by US corporation, “Fruit of the Loom” who are based in Bowling Green, (Kentucky, USA). The company employs 32,000 people world-wide, Fruit of the Loom shares its headquarters with the excellent Russell Brands (that include one-time rapper favourite’s “Russell Athletic”) – which it acquired in in August 2006 – and is a subsidiary of The Sage of Omaha/Warren Buffett’s mighty “Berkshire Hathaway”.

The T-shirt has only been around since 1913 – we recently ran a piece that celebrated its 100th birthday  Iconic T-Shirts – when US Navy recruits were issued for the first time with white crewneck T-shirts that were made to be worn under their uniforms, giving birth to an American icon.

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Fruit of the Loom was born in 1851 by brothers Benjamin and Robert Knight, textile miller owners from Warwick (Rhode Island USA) manufacturing cotton cloth  who was visiting a shop-keeper in Providence, Rhode Island (USA) who sold Knight’s cloth. Robert Knight saw the painted apples that the shop-keeper’s daughter had applied to the bolts off cloth, with those bearing the apples apparently the most popular. Knight thought that it would be the perfect symbol for his business “Fruit of the Loom”.

In 1871, a year after the trade-mark’s registry opened Knight was granted trademark number 418 for the “Fruit of the Loom” brand. (See above the evolution of the TM to date.)

In the late 1930 and for several decades, Jacob (Jack) Goldfarb’s Union Underwear became a a Fruit of the Loom licensee that propelled the brand aways from cloth manufacturing into great quality underwear.

A variety of unsuccessful ventures led to Fruit of the Loom filing for Chapter 11 bankruptcy protection in 1999 but Berkshire Hathaway Corporation, seeing the value of the brand, purchased the valuable brand in April 2002 for approximately $835m. On a equally sad note, in 2014 the company announced the closure of its Jamestown (Kentucky) plant with the loss of six hundred jobs. Production was moved to Honduras in an effort to reduce production costs with no appreciable reduction in quality.

A prevailing trend in much of Aestheticons work, particularly in relation those icons that originate in the US with its high labour costs, is that many manufacturers have moved production overseas. Central and Latin America are favourites, with The Far East, Morocco or Turkey also featuring.

Whilst I am convinced that a customer will pay a premium for a “home produced” garment or item – see the heritage lines of Dr Martens – Dr. Martens – and Clarks – Clarks Desert Boots – the profitability of brand owing businesses cannot be compromised. That said, a balance in the need to carefully control production to ensure that a customer is not simply buying his/her favourite brand that is attached to an inferior product. It’s the biggest challenge for a brand to manage overheads without any appreciable reduction in the quality of the finished item. Fruit of the Loom seem to have ensured that they retain much of their quality – both in terms of materials and finish, despite production being moved.

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How about adding some Fruit of the Loom T shirts to your ward robe – please click the Amazon link below the image to do just that – available in a variety of weights of fabric and a rainbow of colours – many are 100% cotton – an absolute favourite of mine.

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Fruit of the Loom Women’s Opaque V-Neck Short SleeveT-Shirt – Grey – Heather grey – 10

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Fruit of the Loom Men’s Super Premium Short Sleeve T-Shirt Pack Of 5, White/White/Black/Black/Ash, XX-Large

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Fruit of the Loom T-Shirts Pack of 5

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Fruit of the Loom Mens Plain Heavy Cotton T-Shirt Heather Grey Large

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Fruit of the Loom Heavy Cotton White Tee 2XL

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Airstream trailers

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Ok – hands up – I don’t like caravans. They tend to be ugly and baulk the free flow of traffic. If you could chose to have an away day at the seaside regardless of the weather why would you chose to stay in a fibre-glass shed with limited ventilation and the ever present aroma of damp and the chemical toilet?

On the other hand, with a face clad in a pair of classic Ray-bans – please see our previous post here – Ray-Ban Wayfarers you’d be more than happy to freeze at a windy beach, shrink your intimate regions to the size of raisins to catch some great waves, if you knew at the end of the day your temporary home was a warm aluminium-shelled beach cabin with every mod-con! Enjoy our earlier outdoor posts of other American branded icons here Morey Boogie boards and Frisbee

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Yes, the Airstream trailer – American for “caravan” – is less a motorway frustrator and more a cigar tube with benefits! These wonderful portable homes ooze charm and scream American icon.

Company founder, Wally Byam, in Los Angeles in the late 1920’s, started to build and market trailers. Airstream’s distinctive shape, with its curved, riveted and polished aluminium body, has its roots in aircraft building and the 1930’s designs of Hawley Bowlus, the engineer responsible for Lindburgh’s “Spirit of St. Louis”. Bowlus designed a trailer that Byam marketed and in 1936 he acquired the Bowlus company which included the trailer re-launched by Byam as the “Airstream Clipper”. It had a sleeping capacity for four, its own water supply and electric lights and cost $1200.

Closed during the war years due to the scarcity of raw materials, by 1948 Byam’s was back in business opening a new factory in Jackson Center, Ohio in 1952, where today the company, now a part of Thor Industries Inc. employs more than 475 people and manufactures more than 2000 trailers per year.

Interestingly, Airstream make European models that are slightly smaller in dimensions than their US versions as European roads tend to be narrower and the SUV vehicles used to tow their trailers tend to be less powerful.

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In many ways Airstream is one of those companies whose reach is beyond their brand and a stimulus to development of a sub-culture. The Wally Byam Caravan Club International – which he founded and led – helped to stretch the horizons of its members by seeking out parts of new and fascinating locations.

In many trailer park locations, the Airstream has provided families with a static camping option with jacuzzi’s and outdoor cooking – see our previous post here – Weber Grill

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Perhaps the iconic status of the Airstream can be best summed up in the words of Geoff Wardle, Chair of Transportation Design at Pasadena’s Art Center College of Design, who is quoted a having said, “The Airstream is a pure object, which is why it has lasted.”

Given its iconic status companies that already have a very defined aesthetic, like Bentley – for their 4×4 Bentayga – and Tesla,  have used images of their vehicles pulling Airstreams to make a connection with, particularly an American audience.

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To support Tesla’s launch of its SUV crosser Model X in 2016 it launched a series of Airstream trailers which travelled the US as portable “design studios” to demonstrate the car’s towing ability.

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Wanna know some more? There’s an excellent publication by Patrick R. Foster that documents the first 80 years of the Airstream – click the link below the image to pick up a copy

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Airstream: 80 Years of America’s World Traveler

For those who already love Airstream’s trailers – why not show the world? Get this Airstream image long sleeved T shirt – click on the link below the image

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CafePress – Airstream Trailer – Unisex Cotton Long Sleeve T-Shirt

I particularly like the vibe of this natural canvas bag – click on the link below the image to get one 

See also our earlier posts on the Peace Symbol here – Peace Sign and The Summer of Love and The Peace Sign

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CafePress – Peace, Love And Vintage Trailers – Natural Canvas Tote Bag, Cloth Shopping Bag

Interest to be part of the Community why not connect to Airstream’s own online newsletter – “The Rivet” – click here to sign up –  The Rivet

Image Credits courtesy of Airstream, Bentley and Tesla with grateful thanks

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Eastpak backpack

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The scourge of London’s tube travelers, the humble Eastpak backpack wielded – inadvertently – in the hands of a European exchange student can be a formidable weapon. It’s also features the purest of designs and has an evolving iconic status.

Eastpak was founded in 1952 by Monte Goldman as Eastern Canvas Products USA, Inc. It specialised in producing bags for the US military. Monte’s son Mark joined the business in 1976 and overhauled the company’s offer creating a consumer brand that launch iconic “teardrop shaped” backpack in 1976.

Being joined by Norman Jacobs in 1980, Mark is credited with driving the business to  to claiming dominance in the East Coast college market in the late 1980’s and early 1990’s. By 1985 the Eastpak range became characterised by bold colours and tribal prints.

During 1986 Eastpak was first introduced onto the European market by Kostia Belkin from France. He had been persuaded by Goldman and Jacobs to launch Eastpak in Europe. Launched in Paris, the brand’s European success was almost instant with the first products selling out within days.

Eastpak has for the last few years worked with some of the biggest names in fashion including  Jean Paul Gauthier and Manolo Blank who have been asked to transforming special-edition “blank” backpacks into unique works of art in support of the Designers Against AIDS charity.

In its over forty year history Eastpak has produced the classic backpack shape in more than 2000 different colors, prints and fabrics.

Eastpak was purchased by VF Corporation in 2000, the clothing and apparel giant,  joining other brands including The North Face, Lee and Wrangler.

Image from Eastpak

 

 

 

 

 

Driza-Bone coat

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The company who manufacture Driza-Bone (trademark first registered in 1933) – “dry as a bone” – was established in 1898. It is Australian owned and is manufactured in Australia.

The Driza-Bone derives from traditional Australian stockman coats with a tough cotton construction and an oilskin coating. Used primarily for riding, they are long in the body and tied at the legs for protection for horse and rider against the rain.

See also Piaggio Vespa ET2 –  as they are also perfect as coats for riding scooters in all manner of wet London conditions.

Oilskin manufacturer, Emilius Le Roy, emigrated from Scotland to New Zealand in the late 1880’s and recycled clothes for sailors from lightweight sails that were waterproofed by the application of linseed oil. T.E. Pearson took Leroy Coats to Australia where they sold well to stockmen, he also developed a new means on sealing the coats to reduce their flammability. He and Leroy entered a partnership to make the coats.

Steve Bennett, the Australian who founded Country Road  in 1974 – “creating simply beautiful merchandise designed to reflect an authentically Australian way of life” – purchased the company in late 2008 and relocated the business to Melbourne, (Victoria).

Aside from its classic design and hard wearing qualities, in my experience of many years of wearing, Driza-Bone coats are very comfortable and hugely durable even in the worst weather. They are not a fashion item – they sit above that – but they are an iconic symbol of their Australian heritage.

Photo from Driza-Bone