Apollo 11 – the Moon landing’s legacy

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Hand’s up who remembers 21st July 1969? Did your parents wake you up, in what felt like the middle of the night, to watch on a small black and white TV screen the moment that Neil Armstrong, leader of the Apollo 11 mission, stepped out of the Lunar Module (‘Eagle’) to became the first person to walk onto the lunar surface? There are a handful of childhood events, including this momentous step, that this viewer, as an eleven year old, remembers with absolute awe and clarity.

The enormity of men being shot into space ahead a giant fuel canister to orbit the Earth and then be pointed in a different trajectory to the Moon’s orbit and surface, there to land safely, open the sealed hatch and climb out. Simply breathtaking both in its spirit and execution. The First Walk on the Moon was simply awe inspiring.

Armstrong was followed onto the Moon’s surface by his co-venturers, Buzz Aldrin. They spent a couple of hours making auspicious speeches and collecting rocks. After nearly a day in the Sea of Tranquility they blasted back to the command module (‘Columbia’) piloted by Michael Collins. They were returned to terra firma having safely splashed down in the Pacific on 24th July 1969.

I was certainly old enough to realize that the Mission to the Moon was the most magical blend of evolutionary technology of semi-conductors and computers, the guile of America’s military aviators, the obviously immense resources of the NASA Space Program. It was also the culmination of the dream of a brilliant and driven leader, the late President John F. Kennedy, who in 1961 launched his country’s aim to land a man safely on the Moon before the end of the decade.

Aside from the warm and fuzzy feeling of all things vintage and American, Coke fridges, leather sleeved varsity jackets, Levi’s and classic muscle cars what else can be seen as the legacy of man’s early musings with space travel?

The Apollo mission kick-started a series of major innovations the legacy of which continue to be seen, felt and enjoyed today. Some of the many spin-offs from the Space Race include the following:

The Computerized Axial Tomography (CAT) scanner now more regularly used to detect cancer and other abnormalities was used to identify any imperfections in space components that would only be magnified by the unique stresses and environmental issues associated with zero gravity and the g-force associated with space travel.

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The Computer Microchip, the integrated circuits and semi-conductors used in the Apollo mission’s guidance software spawned the modern microchip that appears in everything from you laptop, to you TV remote control and your oven’s regulatory systems.

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Cordless tools. Lacking the inability to plug in electrical tools on the Moon’s surface, power tools including cordless drills and vacuum cleaners were developed – initially by Black & Decker in 1961 – with integral battery packs enabling the collection of rock and dust samples.

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In-Ear Infrared thermometer. A detector of infrared energy that is felt as heat that was developed to monitor the birth of stars found an alternative use with In-Ear thermometers.

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Freeze-dried food. Since the Moon mission we have been fascinated by rehydrated food, Thai pot soups, noodle dishes and the like. Originally devised to minimize weight these packets of goodness fueled the men in space. This technology had first been developed in the Second World War for carrying blood long distances without refrigeration. Nasa was first to create freeze dried iced cream – but it doesn’t seem to have been that popular amongst the astronauts.

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Home Insulation materials. If you have ever unrolled in the your attic reflective insulated matting you may not know that the shiny material used was developed to deflect radiation away from spacecrafts.

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Invisible braces. Each of my three children has received the attention of the dentists and the application of braces that resulted in perfectly straight teeth. The process has been improved by the use of transparent ceramic brace brackets made from materials developed for spacecraft.

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Joysticks as used on computer gaming consoles were devised for Apollo Lunar Rover.

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Memory foam – for many, me excluded, they say that sleeping on a memory foam mattress or pillow results in a splendid night’s sleep. For me they are usually too firm but the underlying tech was created to improve the comfort of aircraft seats and helmets.

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You may not be surprised to hear that satellite television technology, primarily devised to repair relay signals from spacecrafts and to unscramble satellite sound and images sent from space now sits at the core of home satellite driven services.

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At the optician when ordering a new pair of glasses you will almost certainly have been asked if you would like a ‘scratch resistant coating’ to be added. Substantially improving the long term wear and tear on glasses these coatings were developed to make astronaut helmet visors scratch resistant.

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Whilst shoe insoles have been around for years, indeed the likes of trusty beach worn Birkenstocks are based on the eponymous insole a challenge for athletic shoe companies was to adapt an insole for the Space missions boot designs to maximize on ventilation and springy comfort.

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An absolute must around any home is a smoke detector with good batteries. It may surprise you to know that Nasa invented the first adjustable smoke detector that was programmed with a level of sensitivity that prevented false alarms. Just as essential in the small cabins on board spacecrafts.

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The design of a space rocket is perhaps a classic example of drag reduction. Interestingly Nasa deployed the same principles of drag reduction to help create for Speedo a world beating, but highly controversial, swimsuit the LZR Racer.

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Aside from bottled oxygen, filtered and clean water was one of vital elements needed in space. NASA developed a filtering technique that killed bacteria in water. This has subsequently been used to deliver filtered water in millions of homes.

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Velcro – whilst not strictly a product developed for the Space Race, the system of a hook-and-loop fastener was originally conceived in 1941 by a Swiss engineer George de Mestral. NASA made significant use of touch fasteners in myriad of ways including the closing of astronauts’ suits, anchoring equipment during maintained and for trays at mealtimes to avoid them floating away.

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Artificial limbs – Nasa is a world leader in the science of robotics devised primarily to remotely control space vehicles. The technology had been adopted to give artificial limbs greater functionality.

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If you have ever completed the London Marathon, for example, you may recall crossing the line to be shrouded in a silver foil blanket. These blankets were developed in 1964 they are excellent at  reflecting infrared radiation but they also enable the body to they retain heat and reduce the risks from hypothermia.

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The Bacon hydrogen-oxygen fuel cell celebrated British engineer, Tom Bacon, developed an existing and century old technology to create a patented fuel cell that provided electrical power for the Apollo mission. The science that combined hydrogen and oxygen to create a reaction that caused heat that could be converted to electricity also had a useful by-product, water: which the astronauts drank. Fuel cells have been used to create electric vehicles including the Toyota Mirai, Honda Clarity and Mercedes-Benz F-Cell, where the technology is seen as a having great green credentials.

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The Omega Speedmaster Moonwatch is part of a range of manually winded chronometers launched by the Swiss watch brand in 1957 and used as part of Omega’s role as the official timekeeper for the Olympic Games. The “Moonwatch”, a combination of both timepiece and stopwatch, was water-resistant, shock-proof, and could withstand 12Gs of acceleration endured by the astronauts during their mission. It was first worn during NASA’s Gemini missions that included the first space walk. The Moonwatch was on the wrists of Armstrong, Aldrin and Collins, when the former two took their first steps on the Moon. It remains a firm favourite with those who love this Swiss watch brand which has created a series of Special Editions to commemorate the 50th Anniversary of the first Moon landing.

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Iconic Beach Cars

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As many return from overseas holidays, stay-cations and City breaks I wanted to send a “wish you were here” digital postcard – also my 300th Aestheticons post – from a wonderful visit to France’s Cote d’Azur, more particularly, the iconic French beach-side town of St Tropez with it’s simply beautiful pastel shaded port.

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Fame was assured for this picturesque coastal town when the 1950’s French actress, Brigitte Bardot, born in 1934 and still a local resident at Baie des Canebiers, featured in the 1956 Roger Vadim directed and ground breaking “And God Created Woman” (“Et Dieu Crea la Femme”). Mdme. Bardot’s impact on the region has been honored by local baker “Senequier” who in 1956 launched the delicious “La Tarte Tropezienne”, a delicate almond cream filled brioche topped with powdered icing sugar and chopped pistachio.

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Shot on location in and around St Tropez the film also provided a springboard for the world renowned beach club/restaurant “Club 55” that was founded from a dilapidated beach shack by the parents of current owner, Patrice de Colmont, who provided food for the cast and crew of filmmakers. Rumored to have recently been offered €30m for his iconic beach club M Colmont is understood to have politely turned down the offer as he preferred not to become one of his clients eating the signature dish of “Panier des Crudites” with anchoiade mayonnaise!

The town’s along this stretch of the Cote D’Azur are each rather distinct and have their own style. The beach is never far from people’s minds as they negotiate, sometimes to the frustration of the locals, the summertime traffic of fellow tourists.

Naturally in this style capital it is vital to get your beach or port transport right. For those not seeking to impress in the vast array of American muscle cars that are to be spotted in many locations, my preference is to celebrate the more quirky and classic vehicles.

Aestheticons readers will already know of my passion for the GRP bodied Citroen Mehari – see our previous post here – Citroën Méhari – A reliable French classic that is patriotically supported and really enjoyed in St Tropez and its surrounding villages.

The Mini Moke, which has the look of a vehicle that was designed for the breeze of the Cote D’Azur, is a very popular ride either to the beach or to park up alongside a visiting boat transporting provisions for a day at sea. For the the right clients it is possible to rent one of these wonderful and iconic cars for your stay. See our previous posts here – Mini Moke Goes Electric .

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Closer to the original Mini, I have seen parked in Grimaldi Village, a beach version with wicker seats and no doors, called the “Austin Mini Beach”. It was very beautiful and, I understand, extremely valuable! See our previous post here celebrating the iconic Mini – Mini – the best selling car in Britain

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The third leaf of this Fleur de Lys of wonderful beach and port transport is the Ghia designed Fiat Jolly based on the equally iconic Fiat 500 – see our previous post here – Fiat 500 – 1957-2017

Seemingly one of the most valuable of these iconic beach cars price points of $100,000 have been mentioned for these basket weave seated, frilled canopied expressions of Italian style.

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Greek shipping tycoon Aristotle Onassis is said to have had and loved his Fiat Jolly.

In 2108 this charming little car celebrated its sixtieth anniversary and to coincide the guys at Fiat commissioned Garage Italia to produce a reimagined version of the Jolly, limited to 1958 editions, and called the Fiat Spiaggina.

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Image Credits – used with grateful thanks – Hemmings Car Auctions and Garage Italia/FIAT

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Hobie Catamarans

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Like many I suffer from seasickness. The only real way I have ever been able to cure my “Mal de Mer” is to do one compellingly easy thing. If you are on a small sailing craft, a refurbished Thames Barge lunging down the East Coast of the UK or on a Cross-Channel ferry – stay outside. There is something in the combination of salt air, the roll of the sea, and the wind in your face that combines to prevent the inevitable heave!

Years ago a couple of friends suggested I should try wind-surfing. It was long before the invention of kite surfing and years before I was to fall in love with Tarifa on Spain’s Costa de la Luz. It was my second sailing experience but like my first it was on a reservoir this time, a former gravel pit, St Mary’s Reservoir near London’s Heathrow Airport.

After not many lessons I mastered the trick of standing on the surf board, lifting a knotted rope to engage the mast and triangular sail, a few square metres of clear plastic, and a wishbone that required quite careful control. It helped to have some understanding of the way of the wind. I was soon pelting across the water jibing and tacking to avoid a drop into the merkey depths. A bright spark then suggested I should consider a sailing holiday.

Sunsail – still a respected operator – in Bodrum (Turkey) was the preferred location and after a barrel of Turkish beer, a fight in the Halikanas night club and shots of raki, I found myself at the shoreline wearing an orange life vest. The wind surfing was wonderful, great beach, good waves and a brilliant hippy vibe but the one thing that really caused my adrenaline to pump was riding the Hobie Cats!

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One of the instructors who’d already spent years in Mirror Dingys, GP14 and the like was an excellent coach. We hit the trampoline of the Hobie and he explained to me both the agility of this excellent craft and the fact that, if I felt up to it, I could find my self on a trapeze hanging at perilous angels over the side as it approached maximum speed. They were amazing and whist I never really mastered the tiller of these simple crafts or the full extent of the trapeze the ride was breathtaking.

So where did the iconic Hobie Cats come from?

In the early 1960’s, at Laguna Beach (California USA) a foam and fiber glass surf and skate board manufacturer and surf team entrepreneur, Canadian born Hobart Alter, set up, with his Father’s help, a surf shop. He had determined at a young age that he wanted to make a living that didn’t involve wearing “hard soled shoes”!

Hobart saw and was influenced by the Aqua Cat catamaran designed by Arthur Javes. For Alter, the Aqua Cat suffered as it needed a dagger board to ensure under-sail stability. He set to work to re-imagine the catamaran.

The first dagger-boardless Hobie Cat, that could be easily beached and launched into the surf, was built in 1965 with two asymmetrical – banana shaped – hulls, a connecting trampoline and aluminium mast.

The Hobie Cat Company was founded in 1967 and in 1971 the Hobie 16, designed by Alter and Phil Edwards was launched.

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The robust Hobie 16 – which I sailed in Turkey – has become the world’s most popular catamaran, with over 135,000 manufactured to date in the US and France. Later versions of the Hobie 16 included a two piece fibre-glass composite mast after the families of owners in the US successfully sued the Hobie Cat Company arguing that deaths by electrocution had been caused by hoisting the aluminium mast near overhead power lines…..

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Image Credits – images used with grateful thanks Pinterest, the Hobie Cat Company and Wikipedia.

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Iconic Surf Brands

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I love surf/hippie/beach culture. Whilst it may be a complete mare to get to in July and August the realm of Tarifa, on Spain’s Costa de la Luz, is a Mecca for those who get their kicks on a kite, surf, SUP or boogie board – see our previous post here on Morey Boogie Boards – Morey Boogie boards.

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This is a lifestyle, available to all adherents. Whether you are a weekend hippie with a real job in corporate finance, benefit from a distant relative having invented some practical gizmo that makes life easier even today, a vacationing student or a “Crusty”, who sees the conventional pressures to earn a living, have a mortgage or to otherwise conform to some dated middle class ideal of the perfect life, as pointless, then there’s a welcome for you on the beach.

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For core participants of this tribe, whose transient existence may be complemented, if they have the funds, see previous references to those in the City and/or being a Trustafarian – by a VW bus – see our previous post here – Volkswagen Kombi – as the perfect transport for your kites and boards, their careful devotion to their appearance on an off the sand is crucial. Indeed being able to take the beach with them as they return to their other life is made possible by several wonderful and iconic surf brands who shroud the faithful when the smell of the salt air is a fading memory.

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Founded in Tarifa in the 1990’s by designer Andoni Galdeano and entrepreneur Herbert Newman, the El Niño brand of surfwear is defined by a passion for the perfect wave and embraces much of what our tribe of surf worshippers love. It’s colourful, expressive and almost all pieces bare the distinctive El Niño logo that my family has always called “the Angry Sperm” – the little discontented drip. In fact the name comes from the “levante” wind of the same name that blows from the East  over Tarifa.

For Adults and Children – add an El Niño shirt to your summer collection by clicking the Amazon link after the image

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El Niño The Child 11102 T-Shirt, Men, Men, 11102, Grey (Stone Grey), Medium

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El Niño The Child 0128013101 T-Shirt, Children, 13101, Orange (Fiesta), 12

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Quiksilver was founded in Torquay (Australia) in 1969 by Alan Green and John Law. It is now a multi-million dollar business, one of the largest manufacturers of surf and related sports goods, operating many stores worldwide. The company developed the successful young woman’s wear brand “Roxy” – who’s logo is a duplicate of the Quiksilver wave doubled to form a heart – it also owns the DC brand of skate shoes.

After a difficult period of trading in 2016 and restructuring the majority shareholder is now Oaktree Capital Management. In 2017 the company’s name was changed to “Boardriders” and is now based in Huntington Beach, California.

Quiksilver, along with Rip Curl – also founded in 1969 in Torquay (Australia) and still owned by co-founders Doug Warbrick and Brian Singer – and Billabong – founded on Australia’s Gold Coast (Queensland) by Gordon and Rena Merchant in 1973 and now co-owned by Oaktree Capital – are regarded as the “Big Three” Surfwear companies.

Add a pair of Quiksilver nubuck flip-flops to your beach collection by clicking the Amazon link below the image

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Quiksilver Men’s Molokai Nubuck Flip Flops, Multicolour (Brown CTK0), 42 42 EU

Or a pair of cool DC low top shoes….

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DC Shoes Trase TX, Men’s Low-Top, Blue (Navy/Camel Nc2), 8 UK (42 EU)

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Orange County on California’s Pacific Coast is the home Huntington Beach, Newport Beach and Laguna Beach each with their own distinctive surf communities. In the 1984 Shawn Stussy – a young surfboard manufacturer – who signed his boards with his distinctive signature – founded his eponymous surfwear brand with Frank Sinatra Jnr (unrelated to the singer) in Laguna Beach.

Stussy surfwear became a favourite of the hip-hop scene of the late 1980’s/early 1990’s. The brand is now a favourite of Drake and A$AP Rocky.

In 1996 Stussy left the brand selling his holding to Sinatra’s family who still own it.

A piece by Stussy is a must ….how about this signature cap? Click the Amazon link below the image

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Stussy Stock SP18 Snapback Hat Teal

Images with grateful thanks – El Niño Tarifa, Quiksilver/Boardriders, DC Shoes and Stussy.

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Philippe Starck

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Whilst a designer cannot be defined by one of their designs, Phillipe Starck’s “Juicy Salif” is definitive of an era when form and function were not mutually incompatible but certainly pushed boundaries. It’s designer has proved to be one of the most versatile and influential on an entire generation – or two – of consumers.

As many readers will know, I used to live and work in Paris in the early 1980’s for an international law firm housed on the Champs Elysees. I was intoxicated by Paris but it was not all Pastis and Gitanes. I knew of the young Parisien designer, Phillipe Starck, who had been appointed as Art Director to the furniture business of the House of Pierre Cardin, a client of the firms, but couldn’t have anticipated his impact on my World.

Starck was born 18th January 1949, after studying at the prestigious product and interior design École Camondo on Paris’ Left Bank, he worked for Adidas and founded his own design business Starck Design/Ubik. This led to his work with Alessi – see our previous post on the power house of Italian Design  – Alessi Bollitore kettle  in 1990, Starck designed the Juicy Salif for Alessi.

It is said that the idea came to Starck whilst having lunch on the Amalfi coast. He realised that his plate of calamari hadn’t been dressed by lemon juice and had an idea. He scribbled some thoughts onto a napkin that is now preserved at the Alessi Museum. Some say that the Juicy Salif is a triumph of form over function in that it’s said it doesn’t work that well …. for Starck, he is rumoured to have said: “It’s not meant to squeeze lemons, it is meant to start conversations.”

Early projects included the refurbishment of the interior of newly elected President Mitterand’s apartment at the Elysee Palace, followed by the interior design of the iconic Cafe Costes in Paris in 1984, for brothers Jean-Louis and Gilbert Costes, a design which included the now celebrated leather and bent-wood, Costes Chair.

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By the late 1980s Starck was designing environmentally sensitive buildings in Japan including the 1989 “Nani, Nani” and in 1990 the Asahi Beer Hall in Tokyo.

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The late 1990’s into the new Millenium saw Starck heavily involved in the revitalization of the hotel sector with signature projects in New York with Ian Shrager’s “Paramount”

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The Delano in Miami and in London, The Sanderson. The latter is sympathetically based in the Grade II listed 1950’s Reginald Uren’s designed building at 50, Berners Street, London W1 that until 1992 housed the showrooms of Arthur Sanderson’s fabric business deep in London’s Rag Trade area.

Starck interest in things nautical has led to commissions to design some of the world’s most stunning yachts including two “A” motor and sailing yachts for Russian Billionaire, Andrey Melnichenko.

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Starck’s more recent work has involved designing four e-bikes in partnership with Mousthache Bikes, customized to the environment of use including snow and sand….

and the Pibal cycle for the City of Bordeaux.
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UK TV viewers may recall the 2009 BBC2 series fronted by Starck “Design For Life” reality TV show. Over a number of weeks selected Design Students were encouraged – and sometimes railed on by the Gallic Starck – to revive an English passion for design. The weakest were iliminated and the winner was given a six month placement at Starck’s Paris office. Arriving on set with his wife riding pillion on his motor bike, Starck clearly engaged with a UK audience. A fluent English speaker, you were left wondering whether his elaborate pronunciation was part of an act. Excellent TV, but it didn’t make a second series.

Would you like to add a Juicy Salif to your kitchen? If so, click on the Amazon link below the image of the Juicy Salif

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Alessi Juicy Salif Citrus Juicer

Image Credits – with grateful thanks – Starck Network, Moustache Bikes and Alessi

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Bob Dylan

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I wasn’t early to the party. It was about 1975 when my sister introduced me to Bob Dylan’s astonishingly iconic performances on music-cassette. It was a Greatest Hits Album with Dylan shot in blue in profile on the inlay card and I am forever grateful.

My sister had a small Sony Music-cassette compact system featuring a cassette deck and radio with two detachable speakers – mid-seventies cool for sure. Remember this?

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She was training as a Nurse in the City of London at one of the UK finest teaching hospitals, paving the way for my arrival in the Smoke within eighteen months. She is two years older, had tried Gitanes before me and she had discovered Bob Dylan before me.

The Greatest Hits album – was in fact it was the Greatest Hits Volume 2 – from 1971 and was released in view of the dirth of new material from Dylan at the behest of Columbia Record’s label boss, Clive Davis. He became of some influence over my later career in music and some time later he left under a cloud. Initially reticent, Dylan had then agreed to compile it himself adding unreleased material from the Basment Tapes era but I am getting ahead here….

Bob Dylan’s Greatest Hits Volmne 2 – click the link below the image

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Vol. 2-Greatest Hits

I simply don’t believe anyone who says they don’t like Bob Dylan’s songs. I love almost all. That’s like saying I don’t really like Spring or Tulips. I get that his singing may sometimes be a challenge. His voice varies hugely from the sonous and walnut to a croak but his words, his rhymes and his use of language are simply sublime. Weaving morality tales and fables with the support of a simple folk riff, a country slide-guitar, a brassy pomp or a more complicated cajun orchestration.

Dylan – together with able foot-soldiers Leonard Cohen, Neil Young and Bruce Springsteen – is the Voice of several generations. From the early 1960’s and the era of the Protest Song and the Civil Rights movement, to Woodstock and to the Summer of Love – see here our previous post – Peace Sign and The Summer of Love – to later “difficult albums” that explore love, loss and religion to more recent masterpieces that dwell on death and legacy.

In 2016, Dylan became the first songwriter ever  to win Nobel Prize For Literature.

Dylan has sold more than 100m copies of more than sixty albums. He has written, prolifically, broadcasted and podcasted for years and has nurtured a diverse and talented family.

I have seen Dylan perform live on several occasions including at Harvey Goldsmith’s promoted “The Picnic at Blackbushe Aerodrome” show in 1978. I still have the poster!

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Despite at times ill-health, his commitment to endless touring – since the late 1990’s – has become an enduring legacy allowing the faithful to flock to see his performances. In the earlier years shows performances were loyal to familiar songs, more recently Dylan’s treatment of his standards, deconstructing them to within an inch of their lives, has not always been well received. I guess the master artist needs stimulation and revising original orchestrations must be a way to keep things interesting. After all they are his songs!

I was in Los Angeles in 1980 and visiting the celebrated and iconic Polo Lounge at Beverley Hills Hotel. Arriving in a city taxi we pulled towards the entrance of the hotel and there, getting into a cherry red compact car, was the diminutive and slightly stooped stature of our hero. Something very domestic, almost deliberately improverished and above all not really giving a f**k about expectation, perception or pretense. The very anthesis of the image of Californian life.

Every filmed interview of Dylan – and there really aren’t many – from 1965 in San Francisco, to D A Pennebaker’s “Don’t Look Back” – 1967 traipse around Europe – to the media coverage of the his investigature as a Nobel Prizewinner is punctuated by his well intentioned and sincere confusion by all the fuss. The younger Dylan explaining to an overly fawning interviewer, who was clearly irritating, that he had nothing of interest to share and shouldn’t presume to be able to. His reluctant assumption of the role as “Spokesman of his Generation” is just ours for the invention. His “I just set up my stall, played a few tunes and the rest is down to you” appears to be his honest belief. No master manipulator, no synical plan.

Like many have before you – can you help understand a little more about Dylan’s work by reading his own writing from the autobiographical “Chronicles Part One”? – Click the link below the image 

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Chronicles: Volume One

Don’t tell me you haven’t tried! We’d all love to be able to master the riffs that make the songs sing – some will, some inevitably wont! I am one…..

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Bob Dylan Made Easy for the Guitar: 1

The Music – there are sixty albums to chose from but can I suggest a couple of starting places. I’d also suggest that you don’t stream – please enjoy the packaging as well as the songs – please click the link below the image 

The Freewheelin’ Bob Dylan

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The Freewheelin’ Bob Dylan

Bringing It All Back Home

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Bringing It All Back Home (2010 Mono Version)

Blood on The Tracks – for me probably the Best…..

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Blood On The Tracks

Desire

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Desire

Time Out Of Mind

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Time Out Of Mind

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Images courtesy of Milton Glaser, Sony, CBS and Columbia Record.

Evian mineral water – “The Sports Cap”

Evian is absolutely my  favourite brand of “still” mineral water. It comes from near Évian-les-Bains on Lake Geneva, is crystal clear and has a favour – for water I know that may sound odd – a wholesome and clean taste.

Evian’s apparent health properties were first seen by Marquis de Lessert in 1789 who claimed that the water, that he sampled on the land of M. Cachat, had relieved his kidney and liver ailments. By 1859 “Société Anonyme des eaux minérales de Cachat” was launched becoming French in 1860 under the Treaty of Turin that ceded Savoy to France.

In 1878, the French Medical Academy officially recognised Evian’s favourable effects on human health. It seems that the 15 year filtration through the glacial depths of the French Alps gives Evian a balance of minerals that is particularly low in sodium.

In 1908 Evian water began to be sold in glass bottles and in 1969 the first PVC bottle was launched. In 1970 Evian came under the control of the company that would become the Danone Group. 1978 saw the first exports of Evian water to the US and in  1995 Evian first used collapsable PET bottles that I understand are now completely re-cyclable.

In 2009, to support their smaller 50 cl screw topped bottles, Evian launched its first of a series of iconic and award winning marketing campaigns featuring both live action and some very sensitively produced CGI toddlers. The first campaign was known as “Evian Roller Babies”. In 2013, the “Evian-Baby and Me” triumph moved the “Live Young” message forward – complete with a “Here Comes the Hotstepper” specially remixed soundtrack https://www.youtube.com/watch?v=pfxB5ut-KTs

The Sports Cap called the “On-The-Go bottle” is ideal for those who are working out or considering “a spontaneous road-trip” and it is clearly aimed at those seeking the “Live Young” lifestyle. For me its about hydration and the Sports Cap is really convenient. If you are on a plane how often have you dropped the screw cap of a bottle under the seat in front of you and spent the rest of the journey with your thumb over the top?

I have seen people in gyms who have developed a technique of serving their water by holding the Sports Cap at some distance from their mouth, squeezing the bottle to make an arc of chrystal clarity that plops gracefully, awaiting a swallow. Well not me,  I’ve tried that choked and splashed myself embarrassingly. So now I just suck like a baby from the bottle with the plastic bottle loudly cracking and re-inflating after each chug. My water – my way!

Evian’s limited edition bottles have been conceived through collaborations with some of the best known names in fashion including Elie Saab (2014), Kenzo (2015), Alexander Wang (2016) and Felix Arvid Ulf Kjellberg for 2017. Also for 2017, Evian are celebrating “Endless Creativity” being the 10th Anniversary of the launch of the first collaboration with the House of Christian Lacroix, with two stunning signature bottles. This collaboration in 2007 was the catalyst for the many successful designer collaborations that have subsequently taken place.