Iconic Beach Cars

As many return from overseas holidays, stay-cations and City breaks I wanted to send a “wish you were here” digital postcard – also my 300th Aestheticons post – from a wonderful visit to France’s Cote d’Azur, more particularly, the iconic French beach-side town of St Tropez with it’s simply beautiful pastel shaded port.

Fame was assured for this picturesque coastal town when the 1950’s French actress, Brigitte Bardot, born in 1934 and still a local resident at Baie des Canebiers, featured in the 1956 Roger Vadim directed and ground breaking “And God Created Woman” (“Et Dieu Crea la Femme”). Mdme. Bardot’s impact on the region has been honored by local baker “Senequier” who in 1956 launched the delicious “La Tarte Tropezienne”, a delicate almond cream filled brioche topped with powdered icing sugar and chopped pistachio.

Shot on location in and around St Tropez the film also provided a springboard for the world renowned beach club/restaurant “Club 55” that was founded from a dilapidated beach shack by the parents of current owner, Patrice de Colmont, who provided food for the cast and crew of filmmakers. Rumored to have recently been offered €30m for his iconic beach club M Colmont is understood to have politely turned down the offer as he preferred not to become one of his clients eating the signature dish of “Panier des Crudites” with anchoiade mayonnaise!

The town’s along this stretch of the Cote D’Azur are each rather distinct and have their own style. The beach is never far from people’s minds as they negotiate, sometimes to the frustration of the locals, the summertime traffic of fellow tourists.

Naturally in this style capital it is vital to get your beach or port transport right. For those not seeking to impress in the vast array of American muscle cars that are to be spotted in many locations, my preference is to celebrate the more quirky and classic vehicles.

Aestheticons readers will already know of my passion for the GRP bodied Citroen Mehari – see our previous post here – Citroën Méhari – A reliable French classic that is patriotically supported and really enjoyed in St Tropez and its surrounding villages.

The Mini Moke, which has the look of a vehicle that was designed for the breeze of the Cote D’Azur, is a very popular ride either to the beach or to park up alongside a visiting boat transporting provisions for a day at sea. For the the right clients it is possible to rent one of these wonderful and iconic cars for your stay. See our previous posts here – Mini Moke Goes Electric .

Closer to the original Mini, I have seen parked in Grimaldi Village, a beach version with wicker seats and no doors, called the “Austin Mini Beach”. It was very beautiful and, I understand, extremely valuable! See our previous post here celebrating the iconic Mini – Mini – the best selling car in Britain

The third leaf of this Fleur de Lys of wonderful beach and port transport is the Ghia designed Fiat Jolly based on the equally iconic Fiat 500 – see our previous post here – Fiat 500 – 1957-2017

Seemingly one of the most valuable of these iconic beach cars price points of $100,000 have been mentioned for these basket weave seated, frilled canopied expressions of Italian style.

Greek shipping tycoon Aristotle Onassis is said to have had and loved his Fiat Jolly.

In 2108 this charming little car celebrated its sixtieth anniversary and to coincide the guys at Fiat commissioned Garage Italia to produce a reimagined version of the Jolly, limited to 1958 editions, and called the Fiat Spiaggina.

Image Credits – used with grateful thanks – Hemmings Car Auctions and Garage Italia/FIAT

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Fiat Barchetta

 

The other day I was following a Fiat Barchetta and was reminded of what a pretty and glamorous little car this particular Fiat was. It was in metallic grey with an open burgundy roof. It was in fantastic condition, gleaming chrome and clean paint, with its hood down, wind blowing through the driver’s hair it looked very cool.

There is a growing trend amongst classic car magazines to try to predict those cars that will be future collectibles, that unlike regular vehicles will either hold or  increase their value over a period of time. For me the smart thing to do would be buy a low mileage, well maintained Fiat Barchetta, mothball it, as I have a hunch that this car may well become one such vehicle – a classic.

As someone keen on the evolution of trade marks the “Barchetta” is somewhat enigmatic. Simply in Italian “Barchetta” is a way of saying small boat. Giovanni Canestrini the Editor of “La Gazzetta dell Sport” is credited with the origin of the name in the 1940’s. Initially in the name was used by Ferrari, Maserati and the lesser known manufacturer, Moretti, who all produced open top race cars.

In 1948 and 1949 a Ferrari 166MM – based on the earlier competition Barchetta called the 166S of which only 39 were made – won the Mille Miglia, the endurance race set in Northern Italy which ran from 1927 to 1957 – only being halted by War.

In 1966 Abarth produced the 1000SP Barchetta – a track success. In 1991 Maserati produced seventeen Barchettas for the track. In 2001 Ferrari released their stunning 550 Barchetta Pininfarina to celebrate the 70th anniversary of the stellar – now Mahindra owned – Turinese design house.

Whilst this extensive use of a distinctive name would be manna from Heaven for the trade-mark lawyers I suspect the fact that the majority of the dramatis personae in this particular performance were either owned or co-owned by the Turin giant “Fiat” is probably the simplest answer to the lack of any dispute.

Using the project name “Tipo B Spider 176” between 1990-94 Fiat’s in house Centro Stile team comprising primarily Andreas Zapatistas, Alessandro Cavazza and Peter Barrett Davis conceived and developed the Fiat Barchetta. With a 1,747 cc DHOC petrol engine it was based on the chassis of Fiat’s Mark 1 Punto.

It was first released in February 1995 and is classically Italian in styling. It draws from both the Fiat 124 – see our earlier posts on this iconic sports car –  Fiat 124 Sport Spider – a re-imagined icon   – and the earlier Ferrari 166MM.

Production ceased in  June 2005 with a final production run of around 57,700 cars.

So, back to my suggestion of an investment in this beautiful Italian sports car. A simple but limited search on the internet shows that low mileage examples – under 100,000 Kms – particularly LHD – currently go from around €3,000 to €5,000.

Images – with grateful thanks – courtesy of Sylvia Druet, Ferrari and Fiat Chrysler SpA.

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