Apollo 11 – the Moon landing’s legacy

8CC94B0C-38E2-43D8-851E-90581F41A3CF

Hand’s up who remembers 21st July 1969? Did your parents wake you up, in what felt like the middle of the night, to watch on a small black and white TV screen the moment that Neil Armstrong, leader of the Apollo 11 mission, stepped out of the Lunar Module (‘Eagle’) to became the first person to walk onto the lunar surface? There are a handful of childhood events, including this momentous step, that this viewer, as an eleven year old, remembers with absolute awe and clarity.

The enormity of men being shot into space ahead a giant fuel canister to orbit the Earth and then be pointed in a different trajectory to the Moon’s orbit and surface, there to land safely, open the sealed hatch and climb out. Simply breathtaking both in its spirit and execution. The First Walk on the Moon was simply awe inspiring.

Armstrong was followed onto the Moon’s surface by his co-venturers, Buzz Aldrin. They spent a couple of hours making auspicious speeches and collecting rocks. After nearly a day in the Sea of Tranquility they blasted back to the command module (‘Columbia’) piloted by Michael Collins. They were returned to terra firma having safely splashed down in the Pacific on 24th July 1969.

I was certainly old enough to realize that the Mission to the Moon was the most magical blend of evolutionary technology of semi-conductors and computers, the guile of America’s military aviators, the obviously immense resources of the NASA Space Program. It was also the culmination of the dream of a brilliant and driven leader, the late President John F. Kennedy, who in 1961 launched his country’s aim to land a man safely on the Moon before the end of the decade.

Aside from the warm and fuzzy feeling of all things vintage and American, Coke fridges, leather sleeved varsity jackets, Levi’s and classic muscle cars what else can be seen as the legacy of man’s early musings with space travel?

The Apollo mission kick-started a series of major innovations the legacy of which continue to be seen, felt and enjoyed today. Some of the many spin-offs from the Space Race include the following:

The Computerized Axial Tomography (CAT) scanner now more regularly used to detect cancer and other abnormalities was used to identify any imperfections in space components that would only be magnified by the unique stresses and environmental issues associated with zero gravity and the g-force associated with space travel.

40181533-0A9B-4550-BF59-0B6D17B94588

The Computer Microchip, the integrated circuits and semi-conductors used in the Apollo mission’s guidance software spawned the modern microchip that appears in everything from you laptop, to you TV remote control and your oven’s regulatory systems.

92D981C7-B33B-43FF-A65A-6AFFE499D928

Cordless tools. Lacking the inability to plug in electrical tools on the Moon’s surface, power tools including cordless drills and vacuum cleaners were developed – initially by Black & Decker in 1961 – with integral battery packs enabling the collection of rock and dust samples.

B1D3CA67-B40B-4F43-A20A-8797D708D77A

In-Ear Infrared thermometer. A detector of infrared energy that is felt as heat that was developed to monitor the birth of stars found an alternative use with In-Ear thermometers.

161BA545-D437-472D-8192-D0E75A393BD7

Freeze-dried food. Since the Moon mission we have been fascinated by rehydrated food, Thai pot soups, noodle dishes and the like. Originally devised to minimize weight these packets of goodness fueled the men in space. This technology had first been developed in the Second World War for carrying blood long distances without refrigeration. Nasa was first to create freeze dried iced cream – but it doesn’t seem to have been that popular amongst the astronauts.

83670771-7084-423B-9052-8E6DBCD06926

Home Insulation materials. If you have ever unrolled in the your attic reflective insulated matting you may not know that the shiny material used was developed to deflect radiation away from spacecrafts.

95DD111A-2E08-41D6-982D-FC70E8BCC5E2

Invisible braces. Each of my three children has received the attention of the dentists and the application of braces that resulted in perfectly straight teeth. The process has been improved by the use of transparent ceramic brace brackets made from materials developed for spacecraft.

D18ADF5B-EBF2-4B11-9AE3-4229E350A071

Joysticks as used on computer gaming consoles were devised for Apollo Lunar Rover.

AC922094-C30F-4BF5-BF38-2C895548AA9A

Memory foam – for many, me excluded, they say that sleeping on a memory foam mattress or pillow results in a splendid night’s sleep. For me they are usually too firm but the underlying tech was created to improve the comfort of aircraft seats and helmets.

6213F081-AEA8-4266-8C33-FB49980A019C

You may not be surprised to hear that satellite television technology, primarily devised to repair relay signals from spacecrafts and to unscramble satellite sound and images sent from space now sits at the core of home satellite driven services.

C7BAD73F-81B1-4D6A-ABF5-DE38FC7DC893

At the optician when ordering a new pair of glasses you will almost certainly have been asked if you would like a ‘scratch resistant coating’ to be added. Substantially improving the long term wear and tear on glasses these coatings were developed to make astronaut helmet visors scratch resistant.

EA057199-DCC1-43AC-BA11-9B0A6D4CFE81

Whilst shoe insoles have been around for years, indeed the likes of trusty beach worn Birkenstocks are based on the eponymous insole a challenge for athletic shoe companies was to adapt an insole for the Space missions boot designs to maximize on ventilation and springy comfort.

6DAB927C-EC76-4F92-8FAB-4164E051DC5F

An absolute must around any home is a smoke detector with good batteries. It may surprise you to know that Nasa invented the first adjustable smoke detector that was programmed with a level of sensitivity that prevented false alarms. Just as essential in the small cabins on board spacecrafts.

68B3D900-8266-4145-AD4C-02B373426DF7

The design of a space rocket is perhaps a classic example of drag reduction. Interestingly Nasa deployed the same principles of drag reduction to help create for Speedo a world beating, but highly controversial, swimsuit the LZR Racer.

EDE4E294-E9DB-4497-B0F4-0FB3156FA31C

Aside from bottled oxygen, filtered and clean water was one of vital elements needed in space. NASA developed a filtering technique that killed bacteria in water. This has subsequently been used to deliver filtered water in millions of homes.

CF89AA7F-013B-4440-832C-14BF18F3C148

Velcro – whilst not strictly a product developed for the Space Race, the system of a hook-and-loop fastener was originally conceived in 1941 by a Swiss engineer George de Mestral. NASA made significant use of touch fasteners in myriad of ways including the closing of astronauts’ suits, anchoring equipment during maintained and for trays at mealtimes to avoid them floating away.

3502D51E-8CA7-457B-A34C-2CB46ADD40A7

Artificial limbs – Nasa is a world leader in the science of robotics devised primarily to remotely control space vehicles. The technology had been adopted to give artificial limbs greater functionality.

94C49AD4-AF91-4152-8918-6F5B5F426D81

If you have ever completed the London Marathon, for example, you may recall crossing the line to be shrouded in a silver foil blanket. These blankets were developed in 1964 they are excellent at  reflecting infrared radiation but they also enable the body to they retain heat and reduce the risks from hypothermia.

5A3AF91C-5AD5-459E-9ADE-40B895F5D317

The Bacon hydrogen-oxygen fuel cell celebrated British engineer, Tom Bacon, developed an existing and century old technology to create a patented fuel cell that provided electrical power for the Apollo mission. The science that combined hydrogen and oxygen to create a reaction that caused heat that could be converted to electricity also had a useful by-product, water: which the astronauts drank. Fuel cells have been used to create electric vehicles including the Toyota Mirai, Honda Clarity and Mercedes-Benz F-Cell, where the technology is seen as a having great green credentials.

6DFCAD13-1AAB-4C7F-9080-B18C6EFA7345

The Omega Speedmaster Moonwatch is part of a range of manually winded chronometers launched by the Swiss watch brand in 1957 and used as part of Omega’s role as the official timekeeper for the Olympic Games. The “Moonwatch”, a combination of both timepiece and stopwatch, was water-resistant, shock-proof, and could withstand 12Gs of acceleration endured by the astronauts during their mission. It was first worn during NASA’s Gemini missions that included the first space walk. The Moonwatch was on the wrists of Armstrong, Aldrin and Collins, when the former two took their first steps on the Moon. It remains a firm favourite with those who love this Swiss watch brand which has created a series of Special Editions to commemorate the 50th Anniversary of the first Moon landing.

0DD2A366-AFC8-44CA-94D2-AE646CD8DFCD

If you like this post please “Like” and share it with your friends and colleagues. We’d really like to hear of your experiences of the products/subjects featured in this post. please share them below in the “Leave a Reply” section. Thanks 

Advertisements

Deck Chair

00C36AA5-B7AF-4AA7-8F0C-727355965E31

As the Summer swelter continues, up goes an impassioned plea “Lead me to my deck chair!!”.

The humble deck chair ….Perhaps? Or the well travelled ship’s “deck chair” – if this linen and teak could talk imagine the gossip it holds – from a Golden Era of luxury transatlantic ocean liner travel. Or the End of The Pier, seagull serenaded, fish and chips frying, spearmint rock munching of Brighton, Cromer or Southend – the World’s longest.

Called a Lawn Chair in the US, the Deck Chair has an illustrious history. It was the victim of some on board snobbery. Around the turn of the 20th century, first class passengers would typically enjoy the padded loveliness of a “Steamer” deck chair -Port Out Starboard Home – their legs raised and clad in a woolen rug, invariably sipping broth, if the climate demanded, whilst more lowly passengers would enjoy their trip on a slung hammock canvas and teak deck chair that could be positioned to follow the sun around the deck and be folded for easy stowage.

EE329E8C-86A2-4D3B-9C0F-DFC2C88ED23D

The origins of the folding chair has its history in Ancient Greece, Rome and Egypt. More recently, patents were obtained in the 1880’s in the US and UK for the classic steamer chair. R Holman & Co of Boston (Mass) were the manufactures of the Steamer Deck Chairs that graced the deck of the SS Titanic. Of the 600 supplied only six survived – below is a shot of one.

9A24975B-8A81-4C10-84D8-4836B1A19F54

There is some debate as to the precise origins of the more rudimentary wooden framed version. Primarily it comprises two rectangualar wooden frames, hinged, with an adjustable back piece and a single length of canvas forming the seat and backrest. Some sources  attribute it to a British inventor, Atkins, in the late 19th Century whereas others credit its design to being similar to “The Yankee Hammock Chair” as advertised in 1882.  The name “Brighton Beach Chair” also seems to predate our currently understood use of “Deck Chair”.

4C9BC976-066D-4BFF-8188-82EC6742BCEE

In my Grandmother’s house in Hertfordshire – I think it was 1976 – she had a row of Edwardian faded green canvas chairs which not only had arms and a footrest but also a large sun canopy that flapped in whatever pathetic excuse for a breeze we had that summer. I recall that the covers perished quite frequently and the local nurseryman supplied rolls of 18” wide canvass to restring your chair. The look was completed by a white parasol, two Lloyd Loom chairs – see our previous post here – Lloyd Loom Chairs – and a bentwood table covered in a circular linen tablecloth with a jug of iced lemonade and tall glasses covered in weighted net – to avoid the flies.

Similar products are still made today by people such as Southsea Deckchairs Southsea Deckchairs

58A05AE3-C46B-4702-9A56-2F493F5FA404

Images used with grateful thanks – Southsea Dechairs and The V&A Museum

If you like this post please “Like” and share it with your friends and colleagues. We’d really like to hear of your experiences of the products/subjects featured in this post. please share them below in the “Leave a Reply” section. Thanks 

Black Cabs – London’s Taxis

A0AE68CF-B68A-49CF-B33D-45197018045E

Any visitor to London cannot fail to notice that aside from the usual array of private cars, bikes/scooters and delivery vans that the streets are punctuated with two of perhaps the World’s most recognizable and iconic vehicles. The red London Bus – see our previous post here that features the New Routemaster Bus – Thomas Heatherwick – and the Black Cabs – London’s Taxis or more properly “Hackney Carriages”.

061EA652-8560-4EF5-AADF-047A51F276E8

It may be just an impression but certain parts of the West End, that are not already bus and taxi only, but fall within the Congestion Charge Zone – and a daily rate of £11.50 – have taken on a new character. They seem to flow better and are sparsely occupied by private vehicles but are dominated by well managed public transport provided by Transport for London (TfL) – see here our piece on the iconic London Transport Roundels –  London Transport roundels  – and the Carriage Office – the body responsible for the Black Cabs.

The Black Cab is undergoing a revolution. The streets are a battleground where private mini-cabs, recently licence-reprieved Uber cars and Black Cabs vie to secure a ride but they reflect a clash of cultures. The Black Cab driver knows where he/she’s going having successfully completed the Knowledge see our previous post here – London A-Z street atlas – The Knowledge  – whilst the mini-cab or Uber drivers world is linked to one of the many digital street services following pre-selected routes that guide the driver to the chosen post code. Simple but not foolproof!

Price is an issue but I tend to prefer the comfort of Black Cabs. However, with respect to those Uber drivers that I have met, the London Cabbie is often overall much better “value”. They tend to be better informed about London, its Mayor and its political life, the perils of supporting one of London’s eleven football teams, the most recent celebrity they carried and the best route to avoid congestion.

Cabbie’s opinions matter. In a recent and highly effective Twitter piece, Robert Wood “Woody” Johnson, the US Ambassador to the UK – probably as a result of looking for someone to go “Sarf of the River” to the new US Embassy in Vauxhall – toured several of the thirteen remaining London’s Green Cabbie’s shelters. The driver’s opinions on Brexit and the US President seem very welcome. US Ambassador Cab Shelter Tour 

A new Black Cab appeared on the streets of London at the end of 2017 competing with the most recent diesel version of the iconic Black Cab, the TX4, that was produced between 2007 and 2017. Called the LEVC “TX” and seen below next to an older TX4, the cab is built in a new Chinese owned factory outside Coventry and combines a 1.5l petrol engine with a 110kW lithium battery driven electric motor. Conforming perfectly to the zeroing of diesel emissions and the promotion of the recharge economy.

 

A recent journey in the new cab, that tend to be rented by Cabbie’s for under £200 per  week on a five year deal, suggests the comfort is still very much there. The new cab’s driver explained the electric motor delivered around 70 to 80 miles on one 50p electricity recharge and whilst the TX leasing arrangement is slightly more costly, the fuel saving is expected to be around £100 per week. Will this bring cab fares more in line with Uber’s prices?

A5FD9F76-D895-4891-9D7B-776DB6E4F428

Other cities around the world have their own distinctive cabs, the canary Yellow Cabs – Medallion Taxi – that have superseded their checker forerunners – in New York, the Black Body and Yellow Doors in Barcelona but in its own right London’s iconic Black Cab – a vehicle designed and built for a single task – should be seen a beacon of security in an unfamiliar city. Just don’t try and flag on done if its yellow roof light is not illuminated – its occupied!

Images used with grateful thanks – Transport For Londons, Daily Telegraph and LEVC TX.

If you like this post please “Like” and share it with your friends and colleagues. We’d really like to hear of your experiences of the products/subjects featured in this post. please share them below in the “Leave a Reply” section. Thanks 

 

Unsung but Essential Icons

C4207DAF-AF0B-427C-9666-7C2E3301CF53

As I control the creative direction of Aestheticons I choose what’s featured. Largely that means that I chose aspirational gems. However, instead of looking up in awe and appreciation we need to consider the more mundane.

The items featured in this piece are neither glamorous, alluring – unless you are into the really weird – nor really do anything in excess of their primary function. At that, they are superlative and without them elements of our busy lives would be a struggle. They are Unsung – not enjoying massive Instagram accounts with millions of adoring followers – but Essential Icons.

Cable ties

18D10B64-5A5E-4009-A3C9-201FC244EAA1

I defy anyone who derives the smallest amount of pleasure from tending a garden, to fix a plant to a trellace or a bamboo cane or a brush screening to a gate without the use of a cable tie. Not only can this devilishly small but wonder strips of plastic fixing be a the gardener’s friend, they, with equal competence, support the work of electrician, plumbers and builders and many others in thousands of conceived and yet to be conceived ways.

Known as originally as Ty-Rap, cable ties were first invented, primarily to secure airplane wiring into the bulkhead, in 1958 by US based electrical business Thomas & Betts and more particularly their employee, Maurus C. Logan. Mr Logan developed into production the idea he’d conceived of aboard a Boeing during construction. The Patent was submitted on 24th June 1958.

Why not add to your tool drawer with this Amtech selection of 500 cable ties? Click the AMAZON link below the image

750CC5B8-1E78-4155-8E0C-AD23603A7995

Amtech S0680 Assorted Cable Tie, 500-Piece

WD40

A7508063-8089-43D9-A15B-C3EBDC7F8916

As our readers know I Like to cycle but over the winter months my bike has a tendency to be a little neglected and exposed to the elements. When the cooler seasons have done their worst on my waistline the time is right to look for the foot pump and adaptor and get some air into those bike tyres. The tyres are only half the battle. The gears, brakes and chain scream out for the TLC that can only be lavished on them by WD40 the spray delivered a light penetrating, protecting and lubricating oil.

As the saying goes a “Sucess has many Fathers” and there appears to be some controversy as to originator of WD-40. It seems that the formula of WD-40 was developed in 1953 by The Rocket Chemical Company in San Diego, California and first produced in commercially available quantities in 1958. The contributions – depending on sources – of a Iver Norman Lawson and a Norman Larson (President of Rocket) are named as the “inventor” of the formula with the name WD-40 seemingly stemming from the expression “Water Displacement  40th Formula” – suggesting there may have been a 39th, 38th and so on versions of the formula.

It may be that Lawson invented the low viscosity formula – still a trade secret but still has the original and distinctive smell – and sold it to Rocket where Larson had the bright idea of putting it into aerosol cans. It arrived in the UK in the late 1960’s.

For those many jobs around the home or office for which only WD-40 will do, why not pick up a can or two by clicking the AMAZON link below the image?

2A69DE6E-F5E9-4F7E-BC73-BAB3169D054E

3 x WD-40 Smart Straw Aerosol 420ml Penetrant, Lubricant, Releasant Oil / Stops squeaks / Cleans and protects / Loosens rusted parts / Frees sticky mechanisms

Paper Clips

782C386D-1C8F-4488-8DFD-32E10D5F1A16

As a lawyer I am very pro the paper-less office, technology can teach us loads about sensible digital storage and retrieval. In parking our fears and posting to the Cloud we make a statement that’s more about efficiency and less about tree hugging.

For years we relied on the trust paper clip to secure our files, ensure correct attachments to letters and avoid inevitable embarrassment on a windy day. Called a “Trombone” in French, a literal use that I find very appealing, the simple paper clip does exactly what the tin says.

History tells us that in the US on April 23rd 1867 Samuel B. Fay successfully obtained the first Patent for a bent wire paper clip. On November 7th 1899 William D Middlebrook obtained a Patent for a paper clip making machine that produced an item – made popular as the “Gem Paper Clip” which went on sale in the UK in the 1870’s – and are similar to those sold today. The name Gem – trademarked in the US by Cushman and Denison in 1904 – became known Worldwide and in Sweden, I am told, that the word for paper clip is “Gem”.

6EDB8F4A-FDE4-4BD0-89C6-0156C56272DD.jpeg

No desk is complete without a selection of plastic coated paper clips – please click the AMAZON link below the image to get yours.

306DADA6-3AB6-461D-9BF5-CD6A63748F5A
Zealor Paper Clips with Assorted Colors and Sizes (28 mm, 50 mm, 100 mm)

Image Credits – with grateful thanks – http://www.officemuseum.com, Zealor and the WD-40 Company Inc.

If you like this post please “Like” and share it with your friends and colleagues. We’d really like to hear of your experiences of the products/subjects featured in this post. please share them below in the “Leave a Reply” section. Thanks 

 

Filofax, Stabilo Boss and Post-it Notes

7C40151A-10BA-4AC0-B733-800C6A33F4C2

I was at our son’s school’s Speech Day and the Head of KS5 – what we used to call the Sixth Form – was addressing 26 Year 13 pupils in celebration of their graduation. All 18 to 19 year old boys and girls.

Two of the girls were referred to as having “particularly severe highlighter addictions”. No, they weren’t prone to slope off for a chemical hit behind the Bike Shed – unlikely to still exists at a school where behind “the virtual reality white board” or “elaborate holographic image” is more likely – but I digress. He wasn’t inferring any noxious ingestion, but to the over use of Stabilo Boss highlighter pens invented by a member of a Bavarian pencil dynasty, Günter Schwanhäußer.

We will all recognize the Day-Glo coloured inks used by Stabilo Boss for highlighting text in books, plays and other literature. It seems that these pupils’ use has progressed to the almost clinical.

A020B580-03DB-48DB-94AA-C1C0A7337F81

This got me thinking. These student are barely Millennials yet they are using – some apparently to excess – a technology that has been around since 1971, with the original yellow Stabilo Boss, the world’s best selling highlighter. They are continuing to use this aging tech, but why? Primarily because as it promises, as per the Ronseal advertisement “It does what it says on the tin”!

I have been discussing with my eldest daughter, now 23, that there seems little sense in discarding technology simply because it has been superseded by something newer – see our previous post on the Braun Calculator Braun Calculator – which in essence may not be better but just newer. We agreed that there were many good reasons to continue to use a favored product, if it delivers the required function. It may also be wise to revisit those products that have served well over the years but may have got slightly left behind by the enrapture of the new.

This got me thinking about those products that perform brilliantly, without unnecessary song or dance – and deserve re-discovery. Filofax is one such item.

C62BA985-3C16-452C-BD8E-BC4F7AB01C96

For all of its pejorative connotations with the now uncool 1980’s Yuppie Culture (you may need to explain that to our younger readers) I still have one and use it regularly. A friend has recently adopted a family version in green and based I her kitchen to record “troop movements” in her weekly agenda. I really enjoy its versatility and purpose.

I know a Filofax is not at the leading edge of new tech. You can download a business card smart reader App to populate the contact fields on your I-Phone and most Filofax’s don’t give you an electronic reminder prior to your meeting. Naturally without a digital search function you need to engage your brain to remember where you have scribbled a note or phone number. A Filofax this is an enduring and stylish way to maintain your data – and also probably doesn’t need to be GDPR compliant!

Products from the LeFax business founded in Philadelphia by JC Parker in 1910, by 1921 were imported into the UK by London printer Norman & Hill. In the mid- 1980’s the company changed its name to “Filofax”. The popularity of the Filofax was phenomenal but a fad. The Letts Filofax Group in 2012, after several corporate takeovers, was acquired by HSGP Investments.

For me the coincidence of two technologies, the Filofax and the Post-it, are inextricable.

D644BC26-CDD6-4986-BB39-6120CCE40D0B

At a certain point in the 1990’s an optional extra to the Filofax range was a dispenser for various sized “Post-it” notes adding definition and colour to the reminder flags that were stuck to your Filofax entires. A product of such amazing simplicity, again its long term reliability is akin to staple or the paper clip. I challenge anyone not to see the practical sense in using the brightly coloured notes as a powerful aide memoire.

If you have had any experience of signing of legal documents there has evolved a short hand that a “Post-it” flag indicates, without any end for direction from your advisors, where you signature is needed. Again, we have an indelible reliance on a product launched in the late 1970’s.

D69C60E8-3234-446B-9FE7-8B3D54AE7546

3M had a patent until 1997 under the “Post-it” brand. They were originally small yellow squares of re-adherable, removable and temporary small notes. The name “Post-it” and the yellow colour remain 3M trademarks. The late 1960’s research of a Dr Spencer Silver and his colleague Art Fry resulted in the launch of the “Post-It” product in 1979. A litigious claim settled in 1998 appears to have acceded to the role of inventor Alan Aaron in the development of the “Post-it” with the 1974 disclosure to 3M of his “Press-on” memo sticky note invention.

Add to your collection of reliable – unpowered and analogue – well designed business and social tools by clicking the following Amazon links – appearing below the image.

08BCDED0-D97A-43FE-A3A5-10CD19F65FE3

Stabilo Boss Highlighters Original Colours + Pastel Shades Complete Set 15

E8DB7EAD-4B43-48CE-9066-164EE2240E6E

Filofax The Original Personal Organiser – Red

098D31CA-FCA4-43B1-A7B4-70CFDAF94182

Filofax Personal Nappa Leather Zipped Organiser – Black

D644BC26-CDD6-4986-BB39-6120CCE40D0B

Post-it 3M 654-TFEN Notes, 76 x 76 mm – Energetic Colours, 6 Pads (100 Sheets Per Pad)

If you liked this post please “Like” and share it with your friends. We’d really like to hear your experiences of the subject(s) featured in this post. Please share them below in the “Leave a Reply” section. Thanks

Image credits – with grateful thanks – Filofax, 3M and Schwann – Stabilo Boss.

Braun Calculator

DE315EEC-EC7F-432A-8A1A-D332F779C948

Sometimes it’s not about doing the different but its about doing the similar only looking and functioning better.

I recently received a birthday gift from a very old friend, a Limited Edition white Braun Calculator. My pal has particularly good taste – obviously other than his clearly suspect taste in friends – and I know that he has championed, amongst other products, these perfect, stylish and durable calculators for years.

A little like the argument about why do you need a camera or a calculator when you have an IPhone? Surely they cover the same bases. Yes but no. Admittedly, you may need more than pockets or even a brief case to carry your choice of camera, calculator, Filofax – which, mark my words is about to see a resurgence supported by ‘back to basics’ and ‘digital detoxing’ Millennials – wallet, alarm clock and phone but there is something fun and creative in developing your portfolio of preferred items and relishing their use for their specialized task.

You are probably saying, Braun, don’t they make shavers, depilatory trimmers and hairstyling tools – and you’d be right. Originally, only available in black the iconic ET44 and ET66 Braun Calculator (the latter has an additional and very useful slide on protective cover) were collaboratively designed by Dietrich Lubs and Dieter Rams in 1977 and 1987, respectively.

E73870E0-7CB7-4D2D-A78D-D54E558F33AB

Dieter Rams, joined Braun in 1955, a German business originally founded by Engineer, Max Braun, who made radio sets in Frankfurt in 1921, and it comprises a beautiful and practical example of Rams’ lean design philosophy “weniger, aber besser” – literally “less, but better”. It is said that early Apple designers – Rams is known to have been a huge influence on Apple’s chief designer, Jonathan Ives – were so influenced by the look of the ET44 that the original IPhone calculator app, down to the yellow “equals” button, and the early incarnations of the IPod bore striking resemblances to the Lubs/Rams designs, including the ET44.

The ET44 and ET66 are not Rams and Lubs’ only iconic collaboration for Braun. From 1971, we also have the the charming and hugely tactile AB1A travel alarm clock, another exceptional example of function, great design and adherence to Rams’ simple design mantra. It’s almost a pleasure to wake up to its shrill chirrup!

If you’d like to add these beautiful, highly practical and iconic objects to your personal collection please click the AMAZON link below the image in the following gallery.

DE315EEC-EC7F-432A-8A1A-D332F779C948

Braun Calculator – White

E73870E0-7CB7-4D2D-A78D-D54E558F33AB

Braun Calculator – Black

CF8CD494-11B2-4B13-BCD9-AFE7A764B625

Braun Classic Square Travel Alarm Clock BNC002WHWH – White

A7733310-24CF-4B13-BB0C-6FF252178474

Braun Classic Square Travel Alarm Clock BNC002BK – Black

If you liked this post please “Like” and share it with your friends. We’d really like to hear your experiences of the subject(s) featured in this post. Please share them below in the “Leave a Reply” section. Thanks

Image credits – with grateful thanks – Braun AG and Zeon Ltd.