A Rare Rolex – The Submariner 6536

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Anyone who knows me will attest three things: I adore Rolex Submariners, I am truly fascinated by the processes of design and I am generally astonished by the extent that some people go to both understand their subject and display their knowledge.

The first is proven by the extent to which I have sung the praises of the iconic Rolex Submariner on many occasions in the pages of Aestheticons – see here a couple of our earlier pieces – Rolex Submariner and The Submariner

The second is fundamentally the reason that Aestheticons exists and I hope is amply demonstrated by our success amongst the likeminded.

Finally, and I cannot claim the credit here, which must go to Paul Altieri and the nice people at Bob’s Watches and Monochrome Watches – both who have links at the end of this piece. Their devotion to the study of the Rolex Submariner and are an illustration of why these fabulous watches have become virtually an “investment class” as would be understood by financial professionals.

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When we walk into a Rolex dealer or look at the array of excellent pre-owned models on-line we tend to be looking at the most readily and commercially available. There are few of us who will get the opportunity of seeing yet alone owning one of the often early and ultra rare version of Rolex’s iconic diver’s watch, the Submariner.

The Submariner with case number 6536 is a case in point. Given the time it now takes to bring a new version to market the early days of the Submariner were marked by an ability to introduce and retire models frequently. The 6536 is such a model. It was released in 1955 and made for just one year and I understand that only around 100 pieces were ever made.

So how can you identify a 6536? It features an unprotected 6mm crown – giving a 100m depth rating – with no side guards built into the case. Early – very rare versions – had the depth written in red ink on its face. Some ultra rare versions came with the Explorer dial but the majority featured a mix of round indexes and stick batons with the inverted triangle at 12 – as used in the modern Submariner. There are one or two specimens with the Arabic 3-6-9 markings of the Explorer.

The Explorer came with the same Mercedes-style hands that first joined the Submariner range from 1954. The very earliest models retained the longer types, with a minutes hand that overlapped the dial’s outer chapter ring, before being shortened at some point during the production cycle.

The 6536 was powered by the Cal. 1030, a 25-jewel automatic caliber first introduced in 1950 – you won’t find any with the ‘Officially Certified Chronometer’ text on the dial – it became a long terms Rolex favorite.

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Link to Paul Altieri’s of Bob’s Watches excellent piece here Rare Rolex Submariner

Ok so let’s understand what we mean by valuable – here’s the full link to Monochrome Watches detailed piece Valuing Rare Rolexes

 

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Running left to right in the above photo –

The 1955 Rolex SUBMARINER Ref. 6536 with Red Depth rating –
Rolex Submariner Ref. 6536 100m Red Depth Rating 5 digits serial number is for sale for €80.000

The 1955 Roles SUBMARINER Ref. 6536 with Ultra-Tropical “Explorer” dial
Rolex Submariner Ref. 6536 explorer dial ultra tropical and 5 digits serial number is for sale at €280.000.

The 1956 Rolex Submariner Ref. 6538 with “Big Crown” and Red Depth Rating – Legend has it that this is the one worn by Sean Connery in the James Bond 007 movie “Dr. No”is for sale at €175.000.

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Images courtesy of Bob’s Watches and Monochrone Watches.

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Clarks Desert Boots

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The Fast Show – a UK TV show from the mid-1990’s  – had a wealth of characters created by Charlie Higson and Paul Whitehouse – amongs others. One particular favourite was “Louis Balfour” – played by John Thomson – who was the oh so slightly pretentious presenter of “Jazz Club” with a catchphrase – when all else failed – of “Nice!”. You rarely got to see his feet but my bet is that he would’ve worn Clarks Desert Boots

See here a sample of Jazz Club The Best of Louis Balfour’s Jazz Club

Now you have to follow this, Louis was cut from a very similar cloth to a couple of Art Masters at my last school. They insisted on being called “Chris” and “Steve” as indeed I suspect they were their real names and as 6th Formers it seemed odd to continue with “Sir”. They wore corduroy jackets – in brown and country green – one with contrasting leather elbow patches – they had a penchant for practical Farah Hopsack trousers – don’t ask – and each had several pairs of iconic Clarks Desert Boots.

Quite what desert there were planning to cross in leafy Cheshire was uncertain but none the less these two were simply the coolest guys in the school.  “Steve” with his long hair even drove a late reg VW Beetle – click here to our previous post Volkswagen Beetle – an icon re-imagined – you can imagine he was already ice cool to me.

Assured not to be bitten by scorpions nor rattle snakes, Clarks Desert Boots to this day are an iconic and a highly flexible wardrobe essential that you can wear with jeans, moleskins or chinos and they will always look the part. Just avoid wearing in the rain – they are suede and, after all, are intended for deserts!

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C. & J. Clark International Ltd, (“Clarks”) was founded in 1825 by Quaker brothers Cyrus and James Clark in Street, (Somerset, England) where its HQ is still based – although manufacturing is now predominantly undertaken in Asia. Clark’s continues to be 84% family owned.

Since 1879 the Clark’s trade mark has been the distinctive Glastonbury Tor with the St Michael’s tower.

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The Desert Boot was launched in 1950 having been designed by the co-founders, James’, great-grandson, Nathan Clark, a serving British Army Officer based in Burma. It is said that the Desert Boot was based on the unlined boots made in the bazaar’s of Cairo for returning British Army Officers during the Second World War.

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Post War the Desert Boot saw adoption by the Mod Culture in UK, the Beatnik Culture in the US and were known to be a favourite of the Student anit-capitalist demonstrations in Paris in May 1968.

Why not be like Steve McQueen or Liam Gallagher and get a pair of Clarks original Desert Boots – please click the links below the images below to be directed to AMAZON – the two links show the full colour range available.

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Clarks Desert Boot, Men’s Derby, Braun (Cola Suede), 10 UK

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Clarks Originals Desert Boot, Men’s Derby Lace-Up, Brown (Brown Sde), 9 UK 43 EU)

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Images courtesy of C & J Clark International Limited

Iconic Beach Cars

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As many return from overseas holidays, stay-cations and City breaks I wanted to send a “wish you were here” digital postcard – also my 300th Aestheticons post – from a wonderful visit to France’s Cote d’Azur, more particularly, the iconic French beach-side town of St Tropez with it’s simply beautiful pastel shaded port.

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Fame was assured for this picturesque coastal town when the 1950’s French actress, Brigitte Bardot, born in 1934 and still a local resident at Baie des Canebiers, featured in the 1956 Roger Vadim directed and ground breaking “And God Created Woman” (“Et Dieu Crea la Femme”). Mdme. Bardot’s impact on the region has been honored by local baker “Senequier” who in 1956 launched the delicious “La Tarte Tropezienne”, a delicate almond cream filled brioche topped with powdered icing sugar and chopped pistachio.

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Shot on location in and around St Tropez the film also provided a springboard for the world renowned beach club/restaurant “Club 55” that was founded from a dilapidated beach shack by the parents of current owner, Patrice de Colmont, who provided food for the cast and crew of filmmakers. Rumored to have recently been offered €30m for his iconic beach club M Colmont is understood to have politely turned down the offer as he preferred not to become one of his clients eating the signature dish of “Panier des Crudites” with anchoiade mayonnaise!

The town’s along this stretch of the Cote D’Azur are each rather distinct and have their own style. The beach is never far from people’s minds as they negotiate, sometimes to the frustration of the locals, the summertime traffic of fellow tourists.

Naturally in this style capital it is vital to get your beach or port transport right. For those not seeking to impress in the vast array of American muscle cars that are to be spotted in many locations, my preference is to celebrate the more quirky and classic vehicles.

Aestheticons readers will already know of my passion for the GRP bodied Citroen Mehari – see our previous post here – Citroën Méhari – A reliable French classic that is patriotically supported and really enjoyed in St Tropez and its surrounding villages.

The Mini Moke, which has the look of a vehicle that was designed for the breeze of the Cote D’Azur, is a very popular ride either to the beach or to park up alongside a visiting boat transporting provisions for a day at sea. For the the right clients it is possible to rent one of these wonderful and iconic cars for your stay. See our previous posts here – Mini Moke Goes Electric .

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Closer to the original Mini, I have seen parked in Grimaldi Village, a beach version with wicker seats and no doors, called the “Austin Mini Beach”. It was very beautiful and, I understand, extremely valuable! See our previous post here celebrating the iconic Mini – Mini – the best selling car in Britain

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The third leaf of this Fleur de Lys of wonderful beach and port transport is the Ghia designed Fiat Jolly based on the equally iconic Fiat 500 – see our previous post here – Fiat 500 – 1957-2017

Seemingly one of the most valuable of these iconic beach cars price points of $100,000 have been mentioned for these basket weave seated, frilled canopied expressions of Italian style.

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Greek shipping tycoon Aristotle Onassis is said to have had and loved his Fiat Jolly.

In 2108 this charming little car celebrated its sixtieth anniversary and to coincide the guys at Fiat commissioned Garage Italia to produce a reimagined version of the Jolly, limited to 1958 editions, and called the Fiat Spiaggina.

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Image Credits – used with grateful thanks – Hemmings Car Auctions and Garage Italia/FIAT

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Man Ray

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Like most people with an interest in the popular cultures and arts of the last hundred or so years the name Man Ray is well known to me. His body of photography, particularly that featured in the galleries of London and Paris, seems very familiar but I know little of the artist behind these iconic photos aside from his key roles in Dadaism and Surrealism and his frienship with those including Salvador Dali – see Dominic Baker’s earlier post on Dali’s work here – Salvador Dali by Dominic Baker

Born Emmanuel “Manny” Rudnitzky on 27th August 1890 in Philadelphia, the eldest of four children of Jewish tailor and his wife, Max and Minnie Rudinitzky, who had emigrated from Russia. During Manny’s childhood the family moved to Williamsburg, Brooklyn. The family changed their surname to “Ray” in 1912.

Man Ray’s artistic ability was evident early on. In 1908, following Brooklyn Boys High School, he pursued his art studies at the free thinking and socialist Ferrer School/Modern School and with Alfred Stieglitz – an influential photographer – who owned gallery “291” that featured European Modernists.

The Armoury Show in New York in 1913 featured works by Picasso and Kandinsky that greatly inspired Ray. In 1915 he met French artist Marcel Duchamp – who later described his use of a camera “as a paint brush “ – and together with Francis Picabia they comprised an informal grouping of New York Dada artists. From this era, Ray’s 1921 sculpture “The Gift” was created featuring a tailoring iron with tacks welded to its surface – thus rendering the iron’s true function, useless. Our image below shows his version from 1958 that, like many of his earlier work, were re-created by Man Ray – following his return from the US.

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Europe called and in 1921 Ray moved to Paris where he associated with the Dada and Surrelists artists in the French capital – along with Gertrude Stein and Ernest Hemingway. In Paris he pursued a lucrative career as a portrait photographer – taking photos of James Joyce amongst many others – and as fashion photographer for titles such as “Vogue”. His commercial work provided resources to developed his own style of photography called “rayographs”. These involved Ray placing and manipulating objects on pieces of photosensitive paper.

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In 1924 Ray composed and shot the iconic “Violin d’Ingres” featuring his muse and lover Kiki. Kiki also featured again in “Noire et Blanche”.

By the late 1920’s Ray had a new muse, the fashion model, Lee Miller. In 1929 he produced the stunning “Solarised’ work featuring her profile headshot.

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Our featured image “Glass Tears” dates from 1932.

Man Ray left for California in 1940 where he concentrated on his painting but returned to Paris in 1951 to continue to paint – really his preferred media – to write and sculpt. Aged 86 Ray died in Paris on 18th November 1976.

A friend from the art world once told me that often the most collectible pieces were “self portraits” – because simply it depicts how the artist sees themselves. This mischievous half bearded self portrait of Man Ray comes from 1943

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Photo credits with grateful thanks Man Ray Trust and the Lee Miller Estate

Bob Dylan

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I wasn’t early to the party. It was about 1975 when my sister introduced me to Bob Dylan’s astonishingly iconic performances on music-cassette. It was a Greatest Hits Album with Dylan shot in blue in profile on the inlay card and I am forever grateful.

My sister had a small Sony Music-cassette compact system featuring a cassette deck and radio with two detachable speakers – mid-seventies cool for sure. Remember this?

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She was training as a Nurse in the City of London at one of the UK finest teaching hospitals, paving the way for my arrival in the Smoke within eighteen months. She is two years older, had tried Gitanes before me and she had discovered Bob Dylan before me.

The Greatest Hits album – was in fact it was the Greatest Hits Volume 2 – from 1971 and was released in view of the dirth of new material from Dylan at the behest of Columbia Record’s label boss, Clive Davis. He became of some influence over my later career in music and some time later he left under a cloud. Initially reticent, Dylan had then agreed to compile it himself adding unreleased material from the Basment Tapes era but I am getting ahead here….

Bob Dylan’s Greatest Hits Volmne 2 – click the link below the image

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Vol. 2-Greatest Hits

I simply don’t believe anyone who says they don’t like Bob Dylan’s songs. I love almost all. That’s like saying I don’t really like Spring or Tulips. I get that his singing may sometimes be a challenge. His voice varies hugely from the sonous and walnut to a croak but his words, his rhymes and his use of language are simply sublime. Weaving morality tales and fables with the support of a simple folk riff, a country slide-guitar, a brassy pomp or a more complicated cajun orchestration.

Dylan – together with able foot-soldiers Leonard Cohen, Neil Young and Bruce Springsteen – is the Voice of several generations. From the early 1960’s and the era of the Protest Song and the Civil Rights movement, to Woodstock and to the Summer of Love – see here our previous post – Peace Sign and The Summer of Love – to later “difficult albums” that explore love, loss and religion to more recent masterpieces that dwell on death and legacy.

In 2016, Dylan became the first songwriter ever  to win Nobel Prize For Literature.

Dylan has sold more than 100m copies of more than sixty albums. He has written, prolifically, broadcasted and podcasted for years and has nurtured a diverse and talented family.

I have seen Dylan perform live on several occasions including at Harvey Goldsmith’s promoted “The Picnic at Blackbushe Aerodrome” show in 1978. I still have the poster!

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Despite at times ill-health, his commitment to endless touring – since the late 1990’s – has become an enduring legacy allowing the faithful to flock to see his performances. In the earlier years shows performances were loyal to familiar songs, more recently Dylan’s treatment of his standards, deconstructing them to within an inch of their lives, has not always been well received. I guess the master artist needs stimulation and revising original orchestrations must be a way to keep things interesting. After all they are his songs!

I was in Los Angeles in 1980 and visiting the celebrated and iconic Polo Lounge at Beverley Hills Hotel. Arriving in a city taxi we pulled towards the entrance of the hotel and there, getting into a cherry red compact car, was the diminutive and slightly stooped stature of our hero. Something very domestic, almost deliberately improverished and above all not really giving a f**k about expectation, perception or pretense. The very anthesis of the image of Californian life.

Every filmed interview of Dylan – and there really aren’t many – from 1965 in San Francisco, to D A Pennebaker’s “Don’t Look Back” – 1967 traipse around Europe – to the media coverage of the his investigature as a Nobel Prizewinner is punctuated by his well intentioned and sincere confusion by all the fuss. The younger Dylan explaining to an overly fawning interviewer, who was clearly irritating, that he had nothing of interest to share and shouldn’t presume to be able to. His reluctant assumption of the role as “Spokesman of his Generation” is just ours for the invention. His “I just set up my stall, played a few tunes and the rest is down to you” appears to be his honest belief. No master manipulator, no synical plan.

Like many have before you – can you help understand a little more about Dylan’s work by reading his own writing from the autobiographical “Chronicles Part One”? – Click the link below the image 

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Chronicles: Volume One

Don’t tell me you haven’t tried! We’d all love to be able to master the riffs that make the songs sing – some will, some inevitably wont! I am one…..

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Bob Dylan Made Easy for the Guitar: 1

The Music – there are sixty albums to chose from but can I suggest a couple of starting places. I’d also suggest that you don’t stream – please enjoy the packaging as well as the songs – please click the link below the image 

The Freewheelin’ Bob Dylan

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The Freewheelin’ Bob Dylan

Bringing It All Back Home

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Bringing It All Back Home (2010 Mono Version)

Blood on The Tracks – for me probably the Best…..

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Blood On The Tracks

Desire

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Desire

Time Out Of Mind

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Time Out Of Mind

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Images courtesy of Milton Glaser, Sony, CBS and Columbia Record.

Brooks Brothers Shirts

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There is every possibility that it’s a sin. Not one of the Seven Deadly – the major ones – but a guilty pleasure that I, and I am certain many other men, equally enjoy…..wow where’s this going? Pull yourself together. I am talking about the sensual feel of a box fresh/pins still in or freshly laundered/well ironed, one hundred cotton shirt. Bliss!

In my view, the shirts made by Brooks Brothers are not only iconic, given their extensive heritage including the Original Polo Shirt – my very own is our featured image – but their fabrics are simply beautiful and each shirt is a complete joy to wear. 2018 see the 200th anniversary of the launch of this US style icon – some classic Americana – but what’s the story behind these remarkable products?

On 7th April 1818 Henry Sands Brooks, aged 45, opens H. & D. H. Brooks & Co. on the corner of Catherine and Cherry Streets in New York City as both shirt makers and merchants. By 1833 Henry Sands Brooks called upon his sons to assist him with the business. His eldest son, Henry, Jr. took the helm upon his father’s passing a year later. Heny is in charge until 1850, when younger brothers Daniel, John, Elisha, and Edward, assume leadership and change the firm’s name to Brooks Brothers.

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In 1849, Brooks Brother’s scored a first with the introduction of  Ready-Made clothing – a modestly priced alternative to made to measure tailored suits.

In 1850, Brooks Borthers adopted the Golden Fleece, the historical symbol of wool merchants, as their trademark which has remained their distinctive logo ever since.

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In 1865 a regular, Abraham Lincoln, was presented with a Brooks jacket with an embroidered lining bearing the words “One Country One Destiny” below a spread eagle. He wore the jacket at his second inauguration as President. He wore the same jacket two weeks later, on 14th April 1865, to the Washington’s Ford’s Theatre where he was fatally shot by, actor and pro-slavary activists, John Wilkes Booth.

In 1896 John E. Brooks the founder’s grandson was at a polo match in the UK when he saw that the polo players wearing shirts with disctivtive buttoned down collars. He told his colleagues in New York and the Button-Down shirt, a Brooks classic was born. To this day the Brook’s Polo Shirt includes the expression “The Original Polo Shirt” on its label.

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In 1915 Brooks Brothers relocatesd to 346 Madison Avenue – see below including a list of earlier locations prior to arriving on Madison – set in the heart of New York’s Universities and social clubs.

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Madison Avenue in the decades to come became the corporate homes to the advertising, illustration and marketing communities. It’s no surprise that Brooks Borthers have acted as costume advisors on and made suits for the “Mad Men” TV series set in the late 1950’s early 1960’s.

F. Scott FitzGerald was a very keen Brooks customer and drew heavily of his favourite stores in his writing. In this way Brooks effectively created Jay Gatby’s style for “The Gatsby Gatsby”.  Indeed the 2013 remake of the movie featured a cast entirely dressed in Brooks.

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From the mid-1920’s the Halls of the Ivy League were being dressed with Brooks shirts, striped Repp ties, khaki trousers and blue blazers in the definitive preppie style that I really like to this today and continues yes to be hugely popular.

During a slightly earlier era, the Ivy League students local to Bridgeport CT were throwing Frisbie tins – see our earlier post here – Frisbee

In 1946, Winthrop Holley Brooks, the great-great grandson of the founder sold the business to Julius Garfinckel and Company of Washington DC. The business is now owned and managed by the Italian “Retail Brand Alliance”.

The breadth of customers is truely fascinating – talk about voting with their feet! Whilst John F Kennedy loved their slimmer fitting suits, Andy Warhol, Richard Nixon and Clark Gable, apparently, shopped for clothes no where else. It is said that 39 out of 44 Presendients have chose to wear Brooks clothing.

Would you like to know more about the fastinating story of this American style icon? If so please click on the link below the image

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Brooks Brothers: Two Hundred Years of American Style

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Images from Brooks Brothers with grateful thanks

Red Wing Boots

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A friend posted an image of a pristine pair of Red Wing Chukka boots to which he’d applied trusty Mink Oil to feed the leather and lengthen his enjoyment of his shoes. Another friend commented that “We become our Fathers”; as, of course, that’s what the previous generation would have, sensibly, counseled us to do – see, some of it sank in.

The first time I came across the truly iconic US brand of Red Wing was in conversation with Eric Clapton. He is known for his sartorial touches and is a very active co-owner of the Cordings business with its shops in Piccadilly (London) and Harrogate (Yorkshire). See here Eric talking about his love of the Cordings and their products Eric Clapton on Cordings

I cannot remember where, but it must have been late the early 1990’s and he was wearing a pair of favourite 875 Red Wing Moc-Toe classics. He explained they were the most comfortable boots that he’d owned and a complete favourite. So much so that in 2001 he and Red Wing collaborated on what was called the Clapton Classics Boot.

 

Red Wing Shoe Company, LLC was founded by Charles H Beckman – an already established shoe merchant – and fourteen fellow investors in 1905 in Red Wing, Minnesota.

By 1915 Red Wing were producing 200,000 pairs annually including for the military used in both World Wars.

In 1966 the celebrated artist Norman Rockwell was asked for his unique touch to the marketing – see our earlier piece here –  Norman Rockwell – “Triple Self-Portrait”

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Many of Red Wings early and now heritage products stem from the boots provided to local trades including oil, lumber and mining. To continue to comply with health and safety requirements many Redwing models are made with steel or Aluminium toe-caps, offering puncture resistance, electricity dissipation and metatarsal supports.

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It’s clear that when you really like a brand you want to make sure you enjoy them for a long as possible. Many of Red Wing’s boots are “Goodyear” welted meaning that as the sole wears out – so long as the uppers stay in good repair – they can be resoled.

As regular readers will know that I am visitor to New York City. Whilst there I don’t miss out on a visit to Dave’s at 581, Avenue of the America (New York 10011) they have an excellent range of Red Wing boots alongside a wealth of American and American-made brands – well worth a visit. Their website is Dave’s New York

If you are not planning a trip to the US and would like to buy a pair of Red Wings we have five of their iconic models available by clicking the link below each of the following images. 

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Red Wing Mens Roughneck 2942 Copper Leather Boots 10 UK

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Red Wing Mens Cooper Moc 2954 Amber Leather Boots 10.5 UK

These are the classic 875 – Eric Clapton’s favourites. So much so that it is said that when receiving delivery of a new Ferrari he insisted that Ferrari should reduce the size of the clutch pedal to enable him to wear his favourite boots. Not surprisingly Ferrari accommodated their celebrity cient’s reasonable request!

Add a pair of Moc-Toe’s to your wardrobe – by clicking on the link below the image 

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Red Wing Moc-Toe Classic Boots + FREE tin of Mink Oil (8 uk, Oro-Legacy 875)

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Red Wing Foreman Chukka Boot 9215 – Briar Oil Slick

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Red Wing Work Chukka 3140 Original Boots 10

Ever wanted to know how to car for your oil-tanned leather Redwings – here is an excellent video for Red Wing Caring for Oil-Tanned Leather Redwing Boots

As a final thought you’ll need some Mink Oil to maintain that quality finish – get a tin by clicking the link below the image 

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Red Wing Mink Oil

Image Credits courtesy of Red Wing Shoe Company LLC and Cording and Company

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Ford Mustang – The First Ten Years

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The Holy Grail for a TV production company is to have a show that seems to polarize the audience into those who cannot get enough or it and those that just cannot stand it. Such, I suspect, is the audience of Amazon’s “The Grand Tour”.

After a difficult re-birth, it’s essential television and world class car porn. Fronted by a “shaved ape in a shirt” (not my description) Jeremy Clarkson and his trusty sidekicks the first episode saw the unholy three screaming across a Southern California dessert – backed by a brilliant live soundtrack from “Hot House Flowers” – each driving driving a custom model of the sixth generation Ford Mustangs, including the Galpin Fisker Mustang Rocket – a 5 litre V8 725 bhp monster.

A later episode, during the “Conversation Street” spot, Clarkson commented that cars today looked like they had been designed by people who don’t like cars! A damning indictment of the state of car design seemingly limited to the inflexible tolerances of what the Health and Saftey Department will allow. The new generation of Mustangs are refreshing exceptions.

The most “Liked” car on Facebook but what is this iconic car’s history?

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One of only a handful of cars to have enjoyed continuous production for over fifty years the nascent Ford Mustang – “the Pony Car” – was designed in 1962 as a two-seater concept car which by 1963 had become a four seater aimed at the mid-budget demand for a sportier Ford coupe with a long bonnet.

The history of its design, its naming and the galloping Mustang logo are the stuff of legends. What seems clear is that the early design resulted from the collaboration of John Najjar and Philip T Clark who together realised the first two-seat prototype Mustang I.

Clark alone is said to have designed the car’s long-used logo.

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The car’s name may have come from by Najjar’s liking of the WWII P-51 Mustang Fighter or it may have been suggested by Robert Eggert, a Ford excecutive and horsebreeder, whose wife had given him a book “The Mustangs” as a birthday gift.

Launched on April 17, 1964 at the New York World’s Fair. The car’s first base price was $2,368.

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A huge success, the early estimates of 100,000 annual sales were exceeded in the first three months – a total of 400,000 sold in the first year – and the one million manufactured mark was passed in eighteen months of launch. A dealer inadvertently sold the first production model to a Canadian Pilot, an error later rectified by Ford who exchanged his car, which had 10,000 miles on the clock, for the one millionth Mustang, made in March 1966.

At launch the Coupe and Convertible versions were joined in 1965 by a fastback version.

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By 1968 engines were upgraded from six to eight cylinders; coinciding with the role played by Steve McQueen’s character’s Mustang Fastback in “Bullitt”.

In 1969 the front end and body shell were designed to be heftier.

By 1973 the ill-conceived ‘SportsRoof’ version made the once sprightly Mustang appear bloated impacting negatively on sales and prompting a design overhaul resulting in the second generation Mustang II in 1974.

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Images courtesy of Ford Motors

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Fruit of the Loom – T shirts

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A sharp frost – with night-time temperatures in the UK dipping well below zero – after a warm Easter reminds us that although we are tempted to close the cupboard door on our winter clothing, in fact Mother Nature has other ideas.

I am a big fan of layering and the base layer for me always tends to be a T-shirt in either long or short sleeves.

For many years I have worn T-shirts made by US corporation, “Fruit of the Loom” who are based in Bowling Green, (Kentucky, USA). The company employs 32,000 people world-wide, Fruit of the Loom shares its headquarters with the excellent Russell Brands (that include one-time rapper favourite’s “Russell Athletic”) – which it acquired in in August 2006 – and is a subsidiary of The Sage of Omaha/Warren Buffett’s mighty “Berkshire Hathaway”.

The T-shirt has only been around since 1913 – we recently ran a piece that celebrated its 100th birthday  Iconic T-Shirts – when US Navy recruits were issued for the first time with white crewneck T-shirts that were made to be worn under their uniforms, giving birth to an American icon.

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Fruit of the Loom was born in 1851 by brothers Benjamin and Robert Knight, textile miller owners from Warwick (Rhode Island USA) manufacturing cotton cloth  who was visiting a shop-keeper in Providence, Rhode Island (USA) who sold Knight’s cloth. Robert Knight saw the painted apples that the shop-keeper’s daughter had applied to the bolts off cloth, with those bearing the apples apparently the most popular. Knight thought that it would be the perfect symbol for his business “Fruit of the Loom”.

In 1871, a year after the trade-mark’s registry opened Knight was granted trademark number 418 for the “Fruit of the Loom” brand. (See above the evolution of the TM to date.)

In the late 1930 and for several decades, Jacob (Jack) Goldfarb’s Union Underwear became a a Fruit of the Loom licensee that propelled the brand aways from cloth manufacturing into great quality underwear.

A variety of unsuccessful ventures led to Fruit of the Loom filing for Chapter 11 bankruptcy protection in 1999 but Berkshire Hathaway Corporation, seeing the value of the brand, purchased the valuable brand in April 2002 for approximately $835m. On a equally sad note, in 2014 the company announced the closure of its Jamestown (Kentucky) plant with the loss of six hundred jobs. Production was moved to Honduras in an effort to reduce production costs with no appreciable reduction in quality.

A prevailing trend in much of Aestheticons work, particularly in relation those icons that originate in the US with its high labour costs, is that many manufacturers have moved production overseas. Central and Latin America are favourites, with The Far East, Morocco or Turkey also featuring.

Whilst I am convinced that a customer will pay a premium for a “home produced” garment or item – see the heritage lines of Dr Martens – Dr. Martens – and Clarks – Clarks Desert Boots – the profitability of brand owing businesses cannot be compromised. That said, a balance in the need to carefully control production to ensure that a customer is not simply buying his/her favourite brand that is attached to an inferior product. It’s the biggest challenge for a brand to manage overheads without any appreciable reduction in the quality of the finished item. Fruit of the Loom seem to have ensured that they retain much of their quality – both in terms of materials and finish, despite production being moved.

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How about adding some Fruit of the Loom T shirts to your ward robe – please click the Amazon link below the image to do just that – available in a variety of weights of fabric and a rainbow of colours – many are 100% cotton – an absolute favourite of mine.

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Fruit of the Loom Women’s Opaque V-Neck Short SleeveT-Shirt – Grey – Heather grey – 10

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Fruit of the Loom Men’s Super Premium Short Sleeve T-Shirt Pack Of 5, White/White/Black/Black/Ash, XX-Large

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Fruit of the Loom T-Shirts Pack of 5

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Fruit of the Loom Mens Plain Heavy Cotton T-Shirt Heather Grey Large

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Fruit of the Loom Heavy Cotton White Tee 2XL

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Volvo P1800

 

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It’s odd what you forget and your memory needs to be jogged by a friend’s comment. A recent example is that of a favourite TV series from the late 1960’s.

I had forgotten that it’s hero, Roger Moore’s rather wooden “Simon Templar” aka “The Saint”, – cue title music – dodo dodo dadodo –  drove a very early white Volvo bearing the registration “ST1”. Long before they became super sensible Volvo, yes a Volvo, agreed to sponser the design and constructed later versions of the far from ordinary and wholly iconic Volvo P1800.

Available from 1961 to 1973, it was designed by Pelle Peterson – seen below with his creation – later to find fame as a decorated yachtsman and yacht designer – and featuring the styling of, Pelle’s tutor, Pietro Frua, a leading Turin-based car designer who’s work is seen particularly with Maserati.

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In 1957 Volvo sought a sports model to compete in the US and European markets. The concept for the car came from Pelle father, Helmer, an automotive engineer and consultant to Volvo. Volvo were insistent that the car had to designed by an Italian coach-builder and the resulting P1800 was what was then known as a “stylish tourer”.

It was initially intended to build the car at the Osnabruck (Germany) factory of Karmann but, it is thought Karmann’s major client, Volkswagen, may have insisted that Karmann refuse the work.

The car was finally presented at the 1960 Brussels Motor Show and it was initially assembled at the Jensen Motors factory in West Bromwich (near Birmingham, England).

Production moved to Sweden in 1963 and the car was renamed the P1800S – “S” for “Sweden”.

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Over its production run more than 47,000 cars were built. In addition to a couple of engine sizes – the 1800 denoting the 1778cc initial spec. engine – the P1800 was available as a neat two seater coupe or as a three-door “shooting-brake” or sports estate – the P1800ES. This acquired the affectionate nicknames, the “Fiskbilen” – Swedish for the “Fish-van” – and in other parts of Europe, the slightly sinister,  “Cinderella’s Coffin”.

Although Volvo themselves didn’t produce a convertible version of the P1800 the car was recognized by others for its perfect lines for this treatment. Notably, Volvoville in New York saw this opportunity and produced a highly desireable convertible version.

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In September 2013, a 1966 P1800S, having obtained an entry in 1998 Guinness Book of Records for the highest mileage private vehicle at 1.69 million miles – exceeded three million miles.

In the 2013 adaptation of Jonas Jonasson’s excellent book “The 100 Year-Old Man Who Climbed Out of the Window and Disappeared” the leading character Allan Karlsson (played by Robert Gustafsson) is shown – in a Swedesh city location – driving a P1800S.

If you have ever been tempted to buy a Volvo P1800 can I suggest that a Eseential Buyer’s Guide is a good starting point – click the AMAZON link below the image to get a copy.

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Volvo P1800/1800S, E & ES 1961 to 1973: Essential Buyer’s Guide

Once you have purchased your Volvo P1800 you will surely need the required Haynes Workshop Manual – click on the AMAZON link below the image to get a copy

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Volvo 120 & 130 Series (and P1800) (61 – 73) Haynes Repair Manual (Classic Reprint Series: Owner’s Workshop Manual)

I do understand, as opposed to buying the car you may like to show your allegiance to the Volvo P1800 by wearing a T shirt with pride. If so, click on the AMAZON link below the image to get yours. – there are several colors to chose from.

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STUFF4 Men’s Large (L) Burgundy Round Neck T-Shirt/Stencil Car Art / P1800

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Phot credits – with grateful thanks Gooding & Company