Iconic Surf Brands

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I love surf/hippie/beach culture. Whilst it may be a complete mare to get to in July and August the realm of Tarifa, on Spain’s Costa de la Luz, is a Mecca for those who get their kicks on a kite, surf, SUP or boogie board – see our previous post here on Morey Boogie Boards – Morey Boogie boards.

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This is a lifestyle, available to all adherents. Whether you are a weekend hippie with a real job in corporate finance, benefit from a distant relative having invented some practical gizmo that makes life easier even today, a vacationing student or a “Crusty”, who sees the conventional pressures to earn a living, have a mortgage or to otherwise conform to some dated middle class ideal of the perfect life, as pointless, then there’s a welcome for you on the beach.

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For core participants of this tribe, whose transient existence may be complemented, if they have the funds, see previous references to those in the City and/or being a Trustafarian – by a VW bus – see our previous post here – Volkswagen Kombi – as the perfect transport for your kites and boards, their careful devotion to their appearance on an off the sand is crucial. Indeed being able to take the beach with them as they return to their other life is made possible by several wonderful and iconic surf brands who shroud the faithful when the smell of the salt air is a fading memory.

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Founded in Tarifa in the 1990’s by designer Andoni Galdeano and entrepreneur Herbert Newman, the El Niño brand of surfwear is defined by a passion for the perfect wave and embraces much of what our tribe of surf worshippers love. It’s colourful, expressive and almost all pieces bare the distinctive El Niño logo that my family has always called “the Angry Sperm” – the little discontented drip. In fact the name comes from the “levante” wind of the same name that blows from the East  over Tarifa.

For Adults and Children – add an El Niño shirt to your summer collection by clicking the Amazon link after the image

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El Niño The Child 11102 T-Shirt, Men, Men, 11102, Grey (Stone Grey), Medium

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El Niño The Child 0128013101 T-Shirt, Children, 13101, Orange (Fiesta), 12

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Quiksilver was founded in Torquay (Australia) in 1969 by Alan Green and John Law. It is now a multi-million dollar business, one of the largest manufacturers of surf and related sports goods, operating many stores worldwide. The company developed the successful young woman’s wear brand “Roxy” – who’s logo is a duplicate of the Quiksilver wave doubled to form a heart – it also owns the DC brand of skate shoes.

After a difficult period of trading in 2016 and restructuring the majority shareholder is now Oaktree Capital Management. In 2017 the company’s name was changed to “Boardriders” and is now based in Huntington Beach, California.

Quiksilver, along with Rip Curl – also founded in 1969 in Torquay (Australia) and still owned by co-founders Doug Warbrick and Brian Singer – and Billabong – founded on Australia’s Gold Coast (Queensland) by Gordon and Rena Merchant in 1973 and now co-owned by Oaktree Capital – are regarded as the “Big Three” Surfwear companies.

Add a pair of Quiksilver nubuck flip-flops to your beach collection by clicking the Amazon link below the image

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Quiksilver Men’s Molokai Nubuck Flip Flops, Multicolour (Brown CTK0), 42 42 EU

Or a pair of cool DC low top shoes….

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DC Shoes Trase TX, Men’s Low-Top, Blue (Navy/Camel Nc2), 8 UK (42 EU)

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Orange County on California’s Pacific Coast is the home Huntington Beach, Newport Beach and Laguna Beach each with their own distinctive surf communities. In the 1984 Shawn Stussy – a young surfboard manufacturer – who signed his boards with his distinctive signature – founded his eponymous surfwear brand with Frank Sinatra Jnr (unrelated to the singer) in Laguna Beach.

Stussy surfwear became a favourite of the hip-hop scene of the late 1980’s/early 1990’s. The brand is now a favourite of Drake and A$AP Rocky.

In 1996 Stussy left the brand selling his holding to Sinatra’s family who still own it.

A piece by Stussy is a must ….how about this signature cap? Click the Amazon link below the image

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Stussy Stock SP18 Snapback Hat Teal

Images with grateful thanks – El Niño Tarifa, Quiksilver/Boardriders, DC Shoes and Stussy.

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The Spirit of Ecstasy

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I saw a program on TV recently about the Bentley Bentayga, the new signature 4×4 developed by the luxury brand to appeal to a new market and selling at significantly over $200,000. The iconic Jack Barclay showroom in London’s Berkeley Square has been updated to cater for this new market with an extensive and slightly brutal makeover.

I don’t want to sound at all grumpy old bloke about this development, the car certainly does look refined and comfortable, albeit that it could be easily mistaken for an Audi Q7, but I get a little worried by the need for brands to extend – to reach out to a new market.  Arguably the brand needs updating but should they resist the temptation to simply following the crowd? Or is it that these cars are intended to be highly aspirational but are simply not special enough.

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The Bentley “B” on the bonnet is still in place but the bonnet ornament – the chrome winged “B” is no longer – almost certainly for good Health and Safety, if not aerodynamic, reasons. Sadly, it seems a thing of the past. Well not for all manufacturers …and being fair the winged “B” does appear on the bonnet of the beautiful Bentley Mulsanne.

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Originally conceived as a way of making a dull radiator cover more attractive only Rolls-Royce and Mercedes seem to continue the fine tradition of bonnet ornaments. The most iconic of these pieces of classic automobilia is, of course, The Spirit of Ecstasy.

In 1909 the then Lord Montagu of Beaulieu – a family inextricably linked to the world of motor cars and the founder of The Car Illustrated – sought something distinctive for the bonnet of his new Rolls-Royce Silver Ghost. He commissioned sculptor Charles Robinson Sykes to produce a limited run of four figurines that became known as “The Whisperer”.

Some myth and legend surrounds the model, the sculptur’s muse, but it is said to be the Lord’s secret love, Eleanor Velasco Thornton, a Secretary from his office. Ms Thornton is depicted in flowing robes with her index-finger to her lips, perhaps keeping their love a secret? The affair is rumored to have endured for over ten years.

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By 1910 Rolls-Royce took a “dim view” as to the appropriateness of these ornaments and co-founder, Claude Johnson, commissioned Sykes to invoke the mythical beauty of Nike – the Goddess of Victory – to produce a dignified and graceful mascot. Sykes wasn’t so impressed by the brief but preferred to deliver the beautiful, “The Spirit of Ecstasy”.

It was a clear variation of The Whisperer but Johnson was very pleased with Sykes’ creation on its arrival in February 1911. Royce, however, who was then ill, felt it disturbed the driver’s view!

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Initially an optional extra by the early 1920’s the figurine was fitted as standard. Given changes to coach-work various versions of The Spirit of Ecstasy were used and in the 1934 Sykes was again commissioned to produce a kneeling version for the Phantom iV.

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As of 2003 – the Phantom model and all subsequent versions carrying a reduced the Spirit of Ecstasy only 3 inches tall and mounted onot a spring-loaded cradle that retracts when hit or the engine is turned off. Some years and a smart use of technology resulted in this retractable mount that clearly suggests Rolls-Royce’s determination to ensure the longevity of their iconic sculpture.

Whilst the majority are stainless steel a frosted crystal, illuminated version is a factory option.

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Images with grateful thanks – Tim Bishop, Jill Reger, Banham’s and Rolls-Royce Motors

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Fiat Barchetta

 

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The other day I was following a Fiat Barchetta and was reminded of what a pretty and glamorous little car this particular Fiat was. It was in metallic grey with an open burgundy roof. It was in fantastic condition, gleaming chrome and clean paint, with its hood down, wind blowing through the driver’s hair it looked very cool.

There is a growing trend amongst classic car magazines to try to predict those cars that will be future collectibles, that unlike regular vehicles will either hold or  increase their value over a period of time. For me the smart thing to do would be buy a low mileage, well maintained Fiat Barchetta, mothball it, as I have a hunch that this car may well become one such vehicle – a classic.

As someone keen on the evolution of trade marks the “Barchetta” is somewhat enigmatic. Simply in Italian “Barchetta” is a way of saying small boat. Giovanni Canestrini the Editor of “La Gazzetta dell Sport” is credited with the origin of the name in the 1940’s. Initially in the name was used by Ferrari, Maserati and the lesser known manufacturer, Moretti, who all produced open top race cars.

In 1948 and 1949 a Ferrari 166MM – based on the earlier competition Barchetta called the 166S of which only 39 were made – won the Mille Miglia, the endurance race set in Northern Italy which ran from 1927 to 1957 – only being halted by War.

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In 1966 Abarth produced the 1000SP Barchetta – a track success. In 1991 Maserati produced seventeen Barchettas for the track. In 2001 Ferrari released their stunning 550 Barchetta Pininfarina to celebrate the 70th anniversary of the stellar – now Mahindra owned – Turinese design house.

Whilst this extensive use of a distinctive name would be manna from Heaven for the trade-mark lawyers I suspect the fact that the majority of the dramatis personae in this particular performance were either owned or co-owned by the Turin giant “Fiat” is probably the simplest answer to the lack of any dispute.

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Using the project name “Tipo B Spider 176” between 1990-94 Fiat’s in house Centro Stile team comprising primarily Andreas Zapatistas, Alessandro Cavazza and Peter Barrett Davis conceived and developed the Fiat Barchetta. With a 1,747 cc DHOC petrol engine it was based on the chassis of Fiat’s Mark 1 Punto.

It was first released in February 1995 and is classically Italian in styling. It draws from both the Fiat 124 – see our earlier posts on this iconic sports car –  Fiat 124 Sport Spider – a re-imagined icon   – and the earlier Ferrari 166MM.

Production ceased in  June 2005 with a final production run of around 57,700 cars.

So, back to my suggestion of an investment in this beautiful Italian sports car. A simple but limited search on the internet shows that low mileage examples – under 100,000 Kms – particularly LHD – currently go from around €3,000 to €5,000.

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Images – with grateful thanks – courtesy of Sylvia Druet, Ferrari and Fiat Chrysler SpA.

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Zodiac Inflatable Boats

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I like boats but I have always thought that a conventional rigid hulled version was somewhat limiting. The practical reality of an inflatable boat means that it can easily be moved from one location to another and stored away from the water when not in use – thus saving a killing on mooring fees.

There are certain iconic products that through familiarity, usually based on exceptional built quality or performance, become the noun that defines the object. Hoover, Durex and Zodiac. A heritage brand.

Mrs W. spent many summers on Spain’s Costa del Sol as a teenager and when describing an inflatable boat she uses the term “Zodiac”. The boat owners she knew had their Zodiacs equipped with Mercury or Johnson outboards for use as ski boats, fun day boats or as tenders to larger vessels.

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It will come as no surprise that these air filled and thermobonded tube-gunwaled boats can trace their origins to the airships of French company, Zodiac Aerospace founded in 1896. In the 1930s, Zodiac engineer, Pierre Debroutelle, developed early prototype inflatable boats for the use of the French ”Aéronavale” – the aviation arm of the French Navy. In 1934 he invented an inflatable kayak and catamaran and in 1937 Aeronavale commissioned Zodiac to produce inflatables pontoons to carry naval ordinance.

Following its development for military use, in the 1950’s French Navy officer and biologist, Alain Bombard, is credited with designing the combination of an outboard engine, a rigid floor and the boat-shaped inflatable. The resulting design was built by Zodiac. Bombard sailed a version across the Atlantic in 1952 and with his friend and fellow naval officer, Jacques-Yves Cousteau, it’s excellent performance made the Zodiac the tender of choice. See our previous post on the inspirational Jacques-Yves Cousteau here – Jacques Cousteau

The 1960’s saw a growth in the recreational use of small boats and Zodiac answered this demand partly by increasing their own production and partly by licensing others, such as Humber in the UK, to produce their boats. Further, US culture was exposed to Zodiac inflatables in Jacques-Yves Cousteau’s “The Undersea World of Jacques Cousteau“ – get your copy by clicking the AMAZON link below the image.

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The Undersea World Of JACQUES COUSTEAU 6 DVD Box Set PAL

Increasingly from the early 1970’s the modern rigid inflatable boat (RIB) was a development of the classic – almost unsinkable – inflatable boat, enhanced by the addition of a rigid floor and solid hull – in GRP, steel, wood or aluminum. Adding a transom mounted powerful outboard engine made these craft highly manoeverable and able to cope with the roughest seas.

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RIBs became a favourite with the military – Zodiac established a separate division Zodiac Milpro to service this demand – and sea rescue services. Illegal smuggling gangs, intent on landing contraband whilst avoiding detection, in a part of the world I know well, made RIBs their vessel of choice – the authorities using even more military grade versions to thwart this ambition!

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Image Credits – with grateful thanks – Zodiac Nautic.

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STOP PRESS

20.07.18 – It’s been announced in Madrid, as part of Spain’s ongoing war on drug smuggling, particularly on the Costa del Sol and Gibraltar, that the Spanish Government is taking steps to ban the private use of RIBs that are longer than 8m or smaller but with a 150kW engine or bigger. Once sanctioned the ban will come into effect after six months.

Unsung but Essential Icons

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As I control the creative direction of Aestheticons I choose what’s featured. Largely that means that I chose aspirational gems. However, instead of looking up in awe and appreciation we need to consider the more mundane.

The items featured in this piece are neither glamorous, alluring – unless you are into the really weird – nor really do anything in excess of their primary function. At that, they are superlative and without them elements of our busy lives would be a struggle. They are Unsung – not enjoying massive Instagram accounts with millions of adoring followers – but Essential Icons.

Cable ties

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I defy anyone who derives the smallest amount of pleasure from tending a garden, to fix a plant to a trellace or a bamboo cane or a brush screening to a gate without the use of a cable tie. Not only can this devilishly small but wonder strips of plastic fixing be a the gardener’s friend, they, with equal competence, support the work of electrician, plumbers and builders and many others in thousands of conceived and yet to be conceived ways.

Known as originally as Ty-Rap, cable ties were first invented, primarily to secure airplane wiring into the bulkhead, in 1958 by US based electrical business Thomas & Betts and more particularly their employee, Maurus C. Logan. Mr Logan developed into production the idea he’d conceived of aboard a Boeing during construction. The Patent was submitted on 24th June 1958.

Why not add to your tool drawer with this Amtech selection of 500 cable ties? Click the AMAZON link below the image

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Amtech S0680 Assorted Cable Tie, 500-Piece

WD40

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As our readers know I Like to cycle but over the winter months my bike has a tendency to be a little neglected and exposed to the elements. When the cooler seasons have done their worst on my waistline the time is right to look for the foot pump and adaptor and get some air into those bike tyres. The tyres are only half the battle. The gears, brakes and chain scream out for the TLC that can only be lavished on them by WD40 the spray delivered a light penetrating, protecting and lubricating oil.

As the saying goes a “Sucess has many Fathers” and there appears to be some controversy as to originator of WD-40. It seems that the formula of WD-40 was developed in 1953 by The Rocket Chemical Company in San Diego, California and first produced in commercially available quantities in 1958. The contributions – depending on sources – of a Iver Norman Lawson and a Norman Larson (President of Rocket) are named as the “inventor” of the formula with the name WD-40 seemingly stemming from the expression “Water Displacement  40th Formula” – suggesting there may have been a 39th, 38th and so on versions of the formula.

It may be that Lawson invented the low viscosity formula – still a trade secret but still has the original and distinctive smell – and sold it to Rocket where Larson had the bright idea of putting it into aerosol cans. It arrived in the UK in the late 1960’s.

For those many jobs around the home or office for which only WD-40 will do, why not pick up a can or two by clicking the AMAZON link below the image?

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3 x WD-40 Smart Straw Aerosol 420ml Penetrant, Lubricant, Releasant Oil / Stops squeaks / Cleans and protects / Loosens rusted parts / Frees sticky mechanisms

Paper Clips

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As a lawyer I am very pro the paper-less office, technology can teach us loads about sensible digital storage and retrieval. In parking our fears and posting to the Cloud we make a statement that’s more about efficiency and less about tree hugging.

For years we relied on the trust paper clip to secure our files, ensure correct attachments to letters and avoid inevitable embarrassment on a windy day. Called a “Trombone” in French, a literal use that I find very appealing, the simple paper clip does exactly what the tin says.

History tells us that in the US on April 23rd 1867 Samuel B. Fay successfully obtained the first Patent for a bent wire paper clip. On November 7th 1899 William D Middlebrook obtained a Patent for a paper clip making machine that produced an item – made popular as the “Gem Paper Clip” which went on sale in the UK in the 1870’s – and are similar to those sold today. The name Gem – trademarked in the US by Cushman and Denison in 1904 – became known Worldwide and in Sweden, I am told, that the word for paper clip is “Gem”.

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No desk is complete without a selection of plastic coated paper clips – please click the AMAZON link below the image to get yours.

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Zealor Paper Clips with Assorted Colors and Sizes (28 mm, 50 mm, 100 mm)

Image Credits – with grateful thanks – http://www.officemuseum.com, Zealor and the WD-40 Company Inc.

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Philippe Starck

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Whilst a designer cannot be defined by one of their designs, Phillipe Starck’s “Juicy Salif” is definitive of an era when form and function were not mutually incompatible but certainly pushed boundaries. It’s designer has proved to be one of the most versatile and influential on an entire generation – or two – of consumers.

As many readers will know, I used to live and work in Paris in the early 1980’s for an international law firm housed on the Champs Elysees. I was intoxicated by Paris but it was not all Pastis and Gitanes. I knew of the young Parisien designer, Phillipe Starck, who had been appointed as Art Director to the furniture business of the House of Pierre Cardin, a client of the firms, but couldn’t have anticipated his impact on my World.

Starck was born 18th January 1949, after studying at the prestigious product and interior design École Camondo on Paris’ Left Bank, he worked for Adidas and founded his own design business Starck Design/Ubik. This led to his work with Alessi – see our previous post on the power house of Italian Design  – Alessi Bollitore kettle  in 1990, Starck designed the Juicy Salif for Alessi.

It is said that the idea came to Starck whilst having lunch on the Amalfi coast. He realised that his plate of calamari hadn’t been dressed by lemon juice and had an idea. He scribbled some thoughts onto a napkin that is now preserved at the Alessi Museum. Some say that the Juicy Salif is a triumph of form over function in that it’s said it doesn’t work that well …. for Starck, he is rumoured to have said: “It’s not meant to squeeze lemons, it is meant to start conversations.”

Early projects included the refurbishment of the interior of newly elected President Mitterand’s apartment at the Elysee Palace, followed by the interior design of the iconic Cafe Costes in Paris in 1984, for brothers Jean-Louis and Gilbert Costes, a design which included the now celebrated leather and bent-wood, Costes Chair.

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By the late 1980s Starck was designing environmentally sensitive buildings in Japan including the 1989 “Nani, Nani” and in 1990 the Asahi Beer Hall in Tokyo.

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The late 1990’s into the new Millenium saw Starck heavily involved in the revitalization of the hotel sector with signature projects in New York with Ian Shrager’s “Paramount”

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The Delano in Miami and in London, The Sanderson. The latter is sympathetically based in the Grade II listed 1950’s Reginald Uren’s designed building at 50, Berners Street, London W1 that until 1992 housed the showrooms of Arthur Sanderson’s fabric business deep in London’s Rag Trade area.

Starck interest in things nautical has led to commissions to design some of the world’s most stunning yachts including two “A” motor and sailing yachts for Russian Billionaire, Andrey Melnichenko.

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Starck’s more recent work has involved designing four e-bikes in partnership with Mousthache Bikes, customized to the environment of use including snow and sand….

and the Pibal cycle for the City of Bordeaux.
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UK TV viewers may recall the 2009 BBC2 series fronted by Starck “Design For Life” reality TV show. Over a number of weeks selected Design Students were encouraged – and sometimes railed on by the Gallic Starck – to revive an English passion for design. The weakest were iliminated and the winner was given a six month placement at Starck’s Paris office. Arriving on set with his wife riding pillion on his motor bike, Starck clearly engaged with a UK audience. A fluent English speaker, you were left wondering whether his elaborate pronunciation was part of an act. Excellent TV, but it didn’t make a second series.

Would you like to add a Juicy Salif to your kitchen? If so, click on the Amazon link below the image of the Juicy Salif

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Alessi Juicy Salif Citrus Juicer

Image Credits – with grateful thanks – Starck Network, Moustache Bikes and Alessi

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Filofax, Stabilo Boss and Post-it Notes

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I was at our son’s school’s Speech Day and the Head of KS5 – what we used to call the Sixth Form – was addressing 26 Year 13 pupils in celebration of their graduation. All 18 to 19 year old boys and girls.

Two of the girls were referred to as having “particularly severe highlighter addictions”. No, they weren’t prone to slope off for a chemical hit behind the Bike Shed – unlikely to still exists at a school where behind “the virtual reality white board” or “elaborate holographic image” is more likely – but I digress. He wasn’t inferring any noxious ingestion, but to the over use of Stabilo Boss highlighter pens invented by a member of a Bavarian pencil dynasty, Günter Schwanhäußer.

We will all recognize the Day-Glo coloured inks used by Stabilo Boss for highlighting text in books, plays and other literature. It seems that these pupils’ use has progressed to the almost clinical.

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This got me thinking. These student are barely Millennials yet they are using – some apparently to excess – a technology that has been around since 1971, with the original yellow Stabilo Boss, the world’s best selling highlighter. They are continuing to use this aging tech, but why? Primarily because as it promises, as per the Ronseal advertisement “It does what it says on the tin”!

I have been discussing with my eldest daughter, now 23, that there seems little sense in discarding technology simply because it has been superseded by something newer – see our previous post on the Braun Calculator Braun Calculator – which in essence may not be better but just newer. We agreed that there were many good reasons to continue to use a favored product, if it delivers the required function. It may also be wise to revisit those products that have served well over the years but may have got slightly left behind by the enrapture of the new.

This got me thinking about those products that perform brilliantly, without unnecessary song or dance – and deserve re-discovery. Filofax is one such item.

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For all of its pejorative connotations with the now uncool 1980’s Yuppie Culture (you may need to explain that to our younger readers) I still have one and use it regularly. A friend has recently adopted a family version in green and based I her kitchen to record “troop movements” in her weekly agenda. I really enjoy its versatility and purpose.

I know a Filofax is not at the leading edge of new tech. You can download a business card smart reader App to populate the contact fields on your I-Phone and most Filofax’s don’t give you an electronic reminder prior to your meeting. Naturally without a digital search function you need to engage your brain to remember where you have scribbled a note or phone number. A Filofax this is an enduring and stylish way to maintain your data – and also probably doesn’t need to be GDPR compliant!

Products from the LeFax business founded in Philadelphia by JC Parker in 1910, by 1921 were imported into the UK by London printer Norman & Hill. In the mid- 1980’s the company changed its name to “Filofax”. The popularity of the Filofax was phenomenal but a fad. The Letts Filofax Group in 2012, after several corporate takeovers, was acquired by HSGP Investments.

For me the coincidence of two technologies, the Filofax and the Post-it, are inextricable.

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At a certain point in the 1990’s an optional extra to the Filofax range was a dispenser for various sized “Post-it” notes adding definition and colour to the reminder flags that were stuck to your Filofax entires. A product of such amazing simplicity, again its long term reliability is akin to staple or the paper clip. I challenge anyone not to see the practical sense in using the brightly coloured notes as a powerful aide memoire.

If you have had any experience of signing of legal documents there has evolved a short hand that a “Post-it” flag indicates, without any end for direction from your advisors, where you signature is needed. Again, we have an indelible reliance on a product launched in the late 1970’s.

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3M had a patent until 1997 under the “Post-it” brand. They were originally small yellow squares of re-adherable, removable and temporary small notes. The name “Post-it” and the yellow colour remain 3M trademarks. The late 1960’s research of a Dr Spencer Silver and his colleague Art Fry resulted in the launch of the “Post-It” product in 1979. A litigious claim settled in 1998 appears to have acceded to the role of inventor Alan Aaron in the development of the “Post-it” with the 1974 disclosure to 3M of his “Press-on” memo sticky note invention.

Add to your collection of reliable – unpowered and analogue – well designed business and social tools by clicking the following Amazon links – appearing below the image.

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Post-it 3M 654-TFEN Notes, 76 x 76 mm – Energetic Colours, 6 Pads (100 Sheets Per Pad)

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Image credits – with grateful thanks – Filofax, 3M and Schwann – Stabilo Boss.