Apollo 11 – the Moon landing’s legacy

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Hand’s up who remembers 21st July 1969? Did your parents wake you up, in what felt like the middle of the night, to watch on a small black and white TV screen the moment that Neil Armstrong, leader of the Apollo 11 mission, stepped out of the Lunar Module (‘Eagle’) to became the first person to walk onto the lunar surface? There are a handful of childhood events, including this momentous step, that this viewer, as an eleven year old, remembers with absolute awe and clarity.

The enormity of men being shot into space ahead a giant fuel canister to orbit the Earth and then be pointed in a different trajectory to the Moon’s orbit and surface, there to land safely, open the sealed hatch and climb out. Simply breathtaking both in its spirit and execution. The First Walk on the Moon was simply awe inspiring.

Armstrong was followed onto the Moon’s surface by his co-venturers, Buzz Aldrin. They spent a couple of hours making auspicious speeches and collecting rocks. After nearly a day in the Sea of Tranquility they blasted back to the command module (‘Columbia’) piloted by Michael Collins. They were returned to terra firma having safely splashed down in the Pacific on 24th July 1969.

I was certainly old enough to realize that the Mission to the Moon was the most magical blend of evolutionary technology of semi-conductors and computers, the guile of America’s military aviators, the obviously immense resources of the NASA Space Program. It was also the culmination of the dream of a brilliant and driven leader, the late President John F. Kennedy, who in 1961 launched his country’s aim to land a man safely on the Moon before the end of the decade.

Aside from the warm and fuzzy feeling of all things vintage and American, Coke fridges, leather sleeved varsity jackets, Levi’s and classic muscle cars what else can be seen as the legacy of man’s early musings with space travel?

The Apollo mission kick-started a series of major innovations the legacy of which continue to be seen, felt and enjoyed today. Some of the many spin-offs from the Space Race include the following:

The Computerized Axial Tomography (CAT) scanner now more regularly used to detect cancer and other abnormalities was used to identify any imperfections in space components that would only be magnified by the unique stresses and environmental issues associated with zero gravity and the g-force associated with space travel.

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The Computer Microchip, the integrated circuits and semi-conductors used in the Apollo mission’s guidance software spawned the modern microchip that appears in everything from you laptop, to you TV remote control and your oven’s regulatory systems.

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Cordless tools. Lacking the inability to plug in electrical tools on the Moon’s surface, power tools including cordless drills and vacuum cleaners were developed – initially by Black & Decker in 1961 – with integral battery packs enabling the collection of rock and dust samples.

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In-Ear Infrared thermometer. A detector of infrared energy that is felt as heat that was developed to monitor the birth of stars found an alternative use with In-Ear thermometers.

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Freeze-dried food. Since the Moon mission we have been fascinated by rehydrated food, Thai pot soups, noodle dishes and the like. Originally devised to minimize weight these packets of goodness fueled the men in space. This technology had first been developed in the Second World War for carrying blood long distances without refrigeration. Nasa was first to create freeze dried iced cream – but it doesn’t seem to have been that popular amongst the astronauts.

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Home Insulation materials. If you have ever unrolled in the your attic reflective insulated matting you may not know that the shiny material used was developed to deflect radiation away from spacecrafts.

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Invisible braces. Each of my three children has received the attention of the dentists and the application of braces that resulted in perfectly straight teeth. The process has been improved by the use of transparent ceramic brace brackets made from materials developed for spacecraft.

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Joysticks as used on computer gaming consoles were devised for Apollo Lunar Rover.

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Memory foam – for many, me excluded, they say that sleeping on a memory foam mattress or pillow results in a splendid night’s sleep. For me they are usually too firm but the underlying tech was created to improve the comfort of aircraft seats and helmets.

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You may not be surprised to hear that satellite television technology, primarily devised to repair relay signals from spacecrafts and to unscramble satellite sound and images sent from space now sits at the core of home satellite driven services.

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At the optician when ordering a new pair of glasses you will almost certainly have been asked if you would like a ‘scratch resistant coating’ to be added. Substantially improving the long term wear and tear on glasses these coatings were developed to make astronaut helmet visors scratch resistant.

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Whilst shoe insoles have been around for years, indeed the likes of trusty beach worn Birkenstocks are based on the eponymous insole a challenge for athletic shoe companies was to adapt an insole for the Space missions boot designs to maximize on ventilation and springy comfort.

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An absolute must around any home is a smoke detector with good batteries. It may surprise you to know that Nasa invented the first adjustable smoke detector that was programmed with a level of sensitivity that prevented false alarms. Just as essential in the small cabins on board spacecrafts.

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The design of a space rocket is perhaps a classic example of drag reduction. Interestingly Nasa deployed the same principles of drag reduction to help create for Speedo a world beating, but highly controversial, swimsuit the LZR Racer.

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Aside from bottled oxygen, filtered and clean water was one of vital elements needed in space. NASA developed a filtering technique that killed bacteria in water. This has subsequently been used to deliver filtered water in millions of homes.

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Velcro – whilst not strictly a product developed for the Space Race, the system of a hook-and-loop fastener was originally conceived in 1941 by a Swiss engineer George de Mestral. NASA made significant use of touch fasteners in myriad of ways including the closing of astronauts’ suits, anchoring equipment during maintained and for trays at mealtimes to avoid them floating away.

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Artificial limbs – Nasa is a world leader in the science of robotics devised primarily to remotely control space vehicles. The technology had been adopted to give artificial limbs greater functionality.

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If you have ever completed the London Marathon, for example, you may recall crossing the line to be shrouded in a silver foil blanket. These blankets were developed in 1964 they are excellent at  reflecting infrared radiation but they also enable the body to they retain heat and reduce the risks from hypothermia.

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The Bacon hydrogen-oxygen fuel cell celebrated British engineer, Tom Bacon, developed an existing and century old technology to create a patented fuel cell that provided electrical power for the Apollo mission. The science that combined hydrogen and oxygen to create a reaction that caused heat that could be converted to electricity also had a useful by-product, water: which the astronauts drank. Fuel cells have been used to create electric vehicles including the Toyota Mirai, Honda Clarity and Mercedes-Benz F-Cell, where the technology is seen as a having great green credentials.

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The Omega Speedmaster Moonwatch is part of a range of manually winded chronometers launched by the Swiss watch brand in 1957 and used as part of Omega’s role as the official timekeeper for the Olympic Games. The “Moonwatch”, a combination of both timepiece and stopwatch, was water-resistant, shock-proof, and could withstand 12Gs of acceleration endured by the astronauts during their mission. It was first worn during NASA’s Gemini missions that included the first space walk. The Moonwatch was on the wrists of Armstrong, Aldrin and Collins, when the former two took their first steps on the Moon. It remains a firm favourite with those who love this Swiss watch brand which has created a series of Special Editions to commemorate the 50th Anniversary of the first Moon landing.

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The Spirit of Ecstasy

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I saw a program on TV recently about the Bentley Bentayga, the new signature 4×4 developed by the luxury brand to appeal to a new market and selling at significantly over $200,000. The iconic Jack Barclay showroom in London’s Berkeley Square has been updated to cater for this new market with an extensive and slightly brutal makeover.

I don’t want to sound at all grumpy old bloke about this development, the car certainly does look refined and comfortable, albeit that it could be easily mistaken for an Audi Q7, but I get a little worried by the need for brands to extend – to reach out to a new market.  Arguably the brand needs updating but should they resist the temptation to simply following the crowd? Or is it that these cars are intended to be highly aspirational but are simply not special enough.

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The Bentley “B” on the bonnet is still in place but the bonnet ornament – the chrome winged “B” is no longer – almost certainly for good Health and Safety, if not aerodynamic, reasons. Sadly, it seems a thing of the past. Well not for all manufacturers …and being fair the winged “B” does appear on the bonnet of the beautiful Bentley Mulsanne.

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Originally conceived as a way of making a dull radiator cover more attractive only Rolls-Royce and Mercedes seem to continue the fine tradition of bonnet ornaments. The most iconic of these pieces of classic automobilia is, of course, The Spirit of Ecstasy.

In 1909 the then Lord Montagu of Beaulieu – a family inextricably linked to the world of motor cars and the founder of The Car Illustrated – sought something distinctive for the bonnet of his new Rolls-Royce Silver Ghost. He commissioned sculptor Charles Robinson Sykes to produce a limited run of four figurines that became known as “The Whisperer”.

Some myth and legend surrounds the model, the sculptur’s muse, but it is said to be the Lord’s secret love, Eleanor Velasco Thornton, a Secretary from his office. Ms Thornton is depicted in flowing robes with her index-finger to her lips, perhaps keeping their love a secret? The affair is rumored to have endured for over ten years.

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By 1910 Rolls-Royce took a “dim view” as to the appropriateness of these ornaments and co-founder, Claude Johnson, commissioned Sykes to invoke the mythical beauty of Nike – the Goddess of Victory – to produce a dignified and graceful mascot. Sykes wasn’t so impressed by the brief but preferred to deliver the beautiful, “The Spirit of Ecstasy”.

It was a clear variation of The Whisperer but Johnson was very pleased with Sykes’ creation on its arrival in February 1911. Royce, however, who was then ill, felt it disturbed the driver’s view!

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Initially an optional extra by the early 1920’s the figurine was fitted as standard. Given changes to coach-work various versions of The Spirit of Ecstasy were used and in the 1934 Sykes was again commissioned to produce a kneeling version for the Phantom iV.

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As of 2003 – the Phantom model and all subsequent versions carrying a reduced the Spirit of Ecstasy only 3 inches tall and mounted onot a spring-loaded cradle that retracts when hit or the engine is turned off. Some years and a smart use of technology resulted in this retractable mount that clearly suggests Rolls-Royce’s determination to ensure the longevity of their iconic sculpture.

Whilst the majority are stainless steel a frosted crystal, illuminated version is a factory option.

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Images with grateful thanks – Tim Bishop, Jill Reger, Banham’s and Rolls-Royce Motors

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Favourite T-Shirts

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I have a favourite T Shirt – our featured image. It’s not the slightly lewd text, nor the “End of the Pier” – “Nudge, Nudge” – humour that appeals most to me. It’s the fact that Mrs W bought it over 20 years ago in New York City and it is loved as much for the item as the thought that went into its purchase.

Indeed it may have been on impulse – she doesn’t like shopping much – but it is the expression of her view towards me as her then relatively new husband who was coming to terms with his then slightly thinning hair. It’s been worn by us both over the years and amazingly it has outlasted many branded shirts that have been worn half as much.

I like T-Shirts especially as the summer turns to crank up the heat into the early 30’s.

T-Shirts have, in my view, to deliver in two simple respects. They need to be 100% cotton – whatever the brands try to persuade you of their new wonder fabric that will keep you as cool as a Polar Bear’s backside – sorry cotton is best. It’s also needs to be slightly on the big side allowing it to flap in whatever wind is available capturing some cooling and fanning effect as it goes.

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For me, some of the very best T-Shirts are made by Fruit of the Loom – they are consistently good and I really respect a company that stays loyal – in the main – to the one product that they are noted for and deliver year after year. We have featured Fruit of the Loom on Aestheticons before and you can read our previous post here – Fruit of the Loom – T shirts

I really like certain iconic T-Shirts that shout loudly about your preferences. Many of you will know of my love for New York City and the iconic Milton Glaser design – I ❤️ NY – is simply, though a little cliched by over familiarity, but as valid as a tattoo.

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Equally my London home is well represented by the shirts of the Hard Rock Cafe – again a little jaded and over-exposed – you can pick up the same shirt in London, Moscow or Marbella – but still its a cultural icon. Hard Rock Cafe T Shirt

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Last year I picked up on a ranking of the 10 most Iconic T-Shirts – Iconic T-Shirts    there will be those who will make it their mission – not in any charitable campaign sense but just as a bit of fun – to seek to collect all 10. Not for me, but please go ahead.

Enjoy the summer and enjoy your T-Shirts and I’d love to know which T-Shirts are your treasures!

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Image credits – with grateful thanks – Milton Glaser, Hard Rock Cafe and Fruit of the Loom.

 

Adidas v Nike

It must be a Marketing Director’s dream. Develop a brand that begats a killer logo, place that logo strategically on your products and allow a willing purchaser to spend their hard earned cash to buy them. In buying your brand it says something of their taste and aspiration. In them wearing their purchases they deliver in their role as an “influencer” to their peer group, assuring their nearest and dearest that they too would do well to chose the same brand. For your brand, aside from the inevitable free advertising, the result is a triple whammy – 1. You have sold your products; 2. Your brand is seen – eyeballed – by others, a constantly moving reinforcement exercise and 3. You should be able to spend less on advertising. Why? Because your customer is doing the hard work for you! Marketing Director sleeps deeply knowing a good job’s been done!

There are many examples of aspirational brands that a purchaser is willing to “Show Off” wearing – and I make no judgment as I too am a very willing victim. Perhaps the definitives are:

Ralph Lauren and their famous Polo Shirts – see our previous post here – Ralph Lauren Polo Shirt

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Buy an iconic Ralph Lauren Polo Shirt by clicking the following AMAZON link Ralph Lauren Men’s Polo Shirt Classic Fit Various Colours (XL, Blue (Red Logo))

Rolex – wouldn’t you too like a Submariner too – see our previous post here Rolex Submariner

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Levi Strauss – I cannot remember not owing a pair of 501’s – read our earlier post here – Levi 501’s

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Add a pair of iconic Levi 501’s to your wardrobe by clicking this AMAZON link Levi’s 501 Original Fit Men’s Jeans, Blue (Onewash), 34W x 30L

Louis Vuitton – so popular that it is probably the world’s most copied brand!

Perhaps the best examples of brands that court conspicuous displays of their logos on arms, shoulders, legs and even tattoos, are the two iconic Goliaths of the sporting brands market: Adidas and Nike.

Odd isn’t it when there is a simple choice of two: The Beatles and the Rolling Stones, Oasis and Blur, Amazon and E-bay, Adidas and Nike that the market is often quite vehemently polarised. For me it’s the Stones, Oasis, Amazon and Adidas but for others will be equally determined in their selection and the reasons for their choice.

Adolf “Adi” Dassler – Adi Das (geddit?) – founded his business in 1920, he started making shoes in 1924, registered the company name in 1949 and first used the three stripes identity on footwear in 1967 – that’s fifty years ago this year.

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The first use of the trefoil logo – intended to represent the three continent of Europe, Asia and America – that has become synonymous with their Originals range – was on Franz Beckenbauer’s tracksuit in 1971 and it later becoming the company’s corporate logo. By 1990 the three stripes arranged to represent a mountain, symbolising those challenges to be confronted and goals to be attained, became Adidas’ core and hugely recognisable logo.

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The truly iconic Adidas “Superstar” range has been available since 1969, along the way they have been given very heavy promotion by RUN-D.M.C. such that today they have achieved the classic cross-over from sports shoe to street wear.

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Get your own pair of Adidas Superstar by clicking this AMAZON link adidas Superstar, Unisex Adults’ Low-Top Sneakers, White (Ftwr White/Core Black/Ftwr White), 5 UK (38 EU)

Although a much younger business than Adidas, Nike (known as Blue Ribbon Sports until 1971) was founded in 1964 by Bill Bowerman and Philip Knight, and first produced footwear in 1971.

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The now famous Nike “Swoosh” was commissioned by Mr Knight and Carolyn Davison was paid $35 for her design that implied movement and speed. It is said that Mr Knight was less than excited about the design commenting that he thought it would “grow on him” – him and millions of others now share a love for this simple device. In 1995, given its distinctive market recognition, the company chose to replace its then logo, that comprised the combined Swoosh together with the company name, with just the Swoosh.

Having nailed my colours to the mast – I prefer Adidas – last year, my team, Chelsea Football Club, threw me a curve-ball. The Club announced, after many years of Adidas supplying the team’s kit and associated merchandise, that a many multi million pound deal has been conclude with arch rival Nike for the next ten seasons. I must say the new first team’s shirt is a classic, really well designed and made, and my son is a proud owner.

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Get you own 2017 Chelsea Shirt by clicking this AMAZON link Chelsea FC Home Football Jersey 17/18

Images Courtesy of Adidas, Nike, Ralph Lauren and Rolex

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Cross Classic Century – Sterling Silver ballpen

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The Cross family business was founded in Providence (Rhode Island) in 1846 by Richard Cross who manufactured gold and silver casings for pencils. Richard’s son, Alonzo T Cross, inherited the business from his father and developed a host of innovations including the predecessors of the mechanical pencil and modern ball-pen.

Cross pens are the essence of understatement and their simple, iconic and fine Art Deco lines make them timeless. The ladies’ Classic Century is elegant and its Sterling Silver body acquires an allure with age – a patina that, in my view, should only rarely be cleaned.

I was in New York looking for a gift for my wife and there is something classically American about this iconic and authentic pen that forms part of a range that was launched in 1946.  Its patented twist-action barrel sparked a design revolution and its sleek profile has found an army of loyal fans.

Cross is, perhaps, not regarded as being a foremost luxury brand but for me the range, style and workmanship are underrated. The Classic Century is an authentic American classic with a trade mark design that evokes the majesty of certain of New York’s skyline. See our earlier post on The iconic Chrysler Building Chrysler Building, New York City

In 2013 the business of AT Cross was purchased by Clarion Capital Partners LLC.

Should you like me be tempted to buy the special lady in your life an heirloom pen then I can highly recommend the Cross Classic Century – please click the following AMAZON link below the image – to gift this beautiful pen.

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Cross Century Classic Hallmark Silver Ball Point Pen

You may also be interested to add the matching and equally iconic Century Classic Sterling Silver Pencil to this wonderful gift. Please click the Amazon link below the image

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Cross Classic Century Sterling Silver 0.7mm Pencil (H300305)

Don’t risk losing you beautiful and valuable pens – keep them in a bespoke designed leather holder – available for one or two pens – please click the AMAZON link below the image

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Cross Classic Century Pencil Cases, 15 cm, Black

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Image Credits AT Cross & Co Inc. – with grateful thanks.