The Fast Show – a UK TV show from the mid-1990’s – had a wealth of characters created by Charlie Higson and Paul Whitehouse – amongs others. One particular favourite was “Louis Balfour” – played by John Thomson – who was the oh so slightly pretentious presenter of “Jazz Club” with a catchphrase – when all else failed – of “Nice!”. You rarely got to see his feet but my bet is that he would’ve worn Clarks Desert Boots
Now you have to follow this, Louis was cut from a very similar cloth to a couple of Art Masters at my last school. They insisted on being called “Chris” and “Steve” as indeed I suspect they were their real names and as 6th Formers it seemed odd to continue with “Sir”. They wore corduroy jackets – in brown and country green – one with contrasting leather elbow patches – they had a penchant for practical Farah Hopsack trousers – don’t ask – and each had several pairs of iconic Clarks Desert Boots.
Quite what desert there were planning to cross in leafy Cheshire was uncertain but none the less these two were simply the coolest guys in the school. “Steve” with his long hair even drove a late reg VW Beetle – click here to our previous post Volkswagen Beetle – an icon re-imagined– you can imagine he was already ice cool to me.
Assured not to be bitten by scorpions nor rattle snakes, Clarks Desert Boots to this day are an iconic and a highly flexible wardrobe essential that you can wear with jeans, moleskins or chinos and they will always look the part. Just avoid wearing in the rain – they are suede and, after all, are intended for deserts!
C. & J. Clark International Ltd, (“Clarks”) was founded in 1825 by Quaker brothers Cyrus and James Clark in Street, (Somerset, England) where its HQ is still based – although manufacturing is now predominantly undertaken in Asia. Clark’s continues to be 84% family owned.
Since 1879 the Clark’s trade mark has been the distinctive Glastonbury Tor with the St Michael’s tower.
The Desert Boot was launched in 1950 having been designed by the co-founders, James’, great-grandson, Nathan Clark, a serving British Army Officer based in Burma. It is said that the Desert Boot was based on the unlined boots made in the bazaar’s of Cairo for returning British Army Officers during the Second World War.
Post War the Desert Boot saw adoption by the Mod Culture in UK, the Beatnik Culture in the US and were known to be a favourite of the Student anit-capitalist demonstrations in Paris in May 1968.
Why not be like Steve McQueen or Liam Gallagher and get a pair of Clarks original Desert Boots – please click the links below the images below to be directed to AMAZON – the two links show the full colour range available.
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Images courtesy of C & J Clark International Limited
Hand’s up who remembers 21st July 1969? Did your parents wake you up, in what felt like the middle of the night, to watch on a small black and white TV screen the moment that Neil Armstrong, leader of the Apollo 11 mission, stepped out of the Lunar Module (‘Eagle’) to became the first person to walk onto the lunar surface? There are a handful of childhood events, including this momentous step, that this viewer, as an eleven year old, remembers with absolute awe and clarity.
The enormity of men being shot into space ahead a giant fuel canister to orbit the Earth and then be pointed in a different trajectory to the Moon’s orbit and surface, there to land safely, open the sealed hatch and climb out. Simply breathtaking both in its spirit and execution. The First Walk on the Moon was simply awe inspiring.
Armstrong was followed onto the Moon’s surface by his co-venturers, Buzz Aldrin. They spent a couple of hours making auspicious speeches and collecting rocks. After nearly a day in the Sea of Tranquility they blasted back to the command module (‘Columbia’) piloted by Michael Collins. They were returned to terra firma having safely splashed down in the Pacific on 24th July 1969.
I was certainly old enough to realize that the Mission to the Moon was the most magical blend of evolutionary technology of semi-conductors and computers, the guile of America’s military aviators, the obviously immense resources of the NASA Space Program. It was also the culmination of the dream of a brilliant and driven leader, the late President John F. Kennedy, who in 1961 launched his country’s aim to land a man safely on the Moon before the end of the decade.
Aside from the warm and fuzzy feeling of all things vintage and American, Coke fridges, leather sleeved varsity jackets, Levi’s and classic muscle cars what else can be seen as the legacy of man’s early musings with space travel?
The Apollo mission kick-started a series of major innovations the legacy of which continue to be seen, felt and enjoyed today. Some of the many spin-offs from the Space Race include the following:
The Computerized Axial Tomography (CAT) scanner now more regularly used to detect cancer and other abnormalities was used to identify any imperfections in space components that would only be magnified by the unique stresses and environmental issues associated with zero gravity and the g-force associated with space travel.
The Computer Microchip, the integrated circuits and semi-conductors used in the Apollo mission’s guidance software spawned the modern microchip that appears in everything from you laptop, to you TV remote control and your oven’s regulatory systems.
Cordless tools. Lacking the inability to plug in electrical tools on the Moon’s surface, power tools including cordless drills and vacuum cleaners were developed – initially by Black & Decker in 1961 – with integral battery packs enabling the collection of rock and dust samples.
In-Ear Infrared thermometer. A detector of infrared energy that is felt as heat that was developed to monitor the birth of stars found an alternative use with In-Ear thermometers.
Freeze-dried food. Since the Moon mission we have been fascinated by rehydrated food, Thai pot soups, noodle dishes and the like. Originally devised to minimize weight these packets of goodness fueled the men in space. This technology had first been developed in the Second World War for carrying blood long distances without refrigeration. Nasa was first to create freeze dried iced cream – but it doesn’t seem to have been that popular amongst the astronauts.
Home Insulation materials. If you have ever unrolled in the your attic reflective insulated matting you may not know that the shiny material used was developed to deflect radiation away from spacecrafts.
Invisible braces. Each of my three children has received the attention of the dentists and the application of braces that resulted in perfectly straight teeth. The process has been improved by the use of transparent ceramic brace brackets made from materials developed for spacecraft.
Joysticks as used on computer gaming consoles were devised for Apollo Lunar Rover.
Memory foam – for many, me excluded, they say that sleeping on a memory foam mattress or pillow results in a splendid night’s sleep. For me they are usually too firm but the underlying tech was created to improve the comfort of aircraft seats and helmets.
You may not be surprised to hear that satellite television technology, primarily devised to repair relay signals from spacecrafts and to unscramble satellite sound and images sent from space now sits at the core of home satellite driven services.
At the optician when ordering a new pair of glasses you will almost certainly have been asked if you would like a ‘scratch resistant coating’ to be added. Substantially improving the long term wear and tear on glasses these coatings were developed to make astronaut helmet visors scratch resistant.
Whilst shoe insoles have been around for years, indeed the likes of trusty beach worn Birkenstocks are based on the eponymous insole a challenge for athletic shoe companies was to adapt an insole for the Space missions boot designs to maximize on ventilation and springy comfort.
An absolute must around any home is a smoke detector with good batteries. It may surprise you to know that Nasa invented the first adjustable smoke detector that was programmed with a level of sensitivity that prevented false alarms. Just as essential in the small cabins on board spacecrafts.
The design of a space rocket is perhaps a classic example of drag reduction. Interestingly Nasa deployed the same principles of drag reduction to help create for Speedo a world beating, but highly controversial, swimsuit the LZR Racer.
Aside from bottled oxygen, filtered and clean water was one of vital elements needed in space. NASA developed a filtering technique that killed bacteria in water. This has subsequently been used to deliver filtered water in millions of homes.
Velcro – whilst not strictly a product developed for the Space Race, the system of a hook-and-loop fastener was originally conceived in 1941 by a Swiss engineer George de Mestral. NASA made significant use of touch fasteners in myriad of ways including the closing of astronauts’ suits, anchoring equipment during maintained and for trays at mealtimes to avoid them floating away.
Artificial limbs – Nasa is a world leader in the science of robotics devised primarily to remotely control space vehicles. The technology had been adopted to give artificial limbs greater functionality.
If you have ever completed the London Marathon, for example, you may recall crossing the line to be shrouded in a silver foil blanket. These blankets were developed in 1964 they are excellent at reflecting infrared radiation but they also enable the body to they retain heat and reduce the risks from hypothermia.
The Bacon hydrogen-oxygen fuel cell celebrated British engineer, Tom Bacon, developed an existing and century old technology to create a patented fuel cell that provided electrical power for the Apollo mission. The science that combined hydrogen and oxygen to create a reaction that caused heat that could be converted to electricity also had a useful by-product, water: which the astronauts drank. Fuel cells have been used to create electric vehicles including the Toyota Mirai, Honda Clarity and Mercedes-Benz F-Cell, where the technology is seen as a having great green credentials.
The Omega Speedmaster Moonwatch is part of a range of manually winded chronometers launched by the Swiss watch brand in 1957 and used as part of Omega’s role as the official timekeeper for the Olympic Games. The “Moonwatch”, a combination of both timepiece and stopwatch, was water-resistant, shock-proof, and could withstand 12Gs of acceleration endured by the astronauts during their mission. It was first worn during NASA’s Gemini missions that included the first space walk. The Moonwatch was on the wrists of Armstrong, Aldrin and Collins, when the former two took their first steps on the Moon. It remains a firm favourite with those who love this Swiss watch brand which has created a series of Special Editions to commemorate the 50th Anniversary of the first Moon landing.
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Ladies, OK, I admit it – we men are not easy to buy for. So Aestheticons has done some of the leg work for you. Our recent affiliation with AMAZON allows us to offer you a carefully selected range of gifts for Men – as you’d expect from us they are all great looking, iconic and design classics. We can assure you that they will be perfect to show the men in your life just how well you know them and their impeccable tastes…….Please enjoy! PS. You’ll need to do the wrapping!
Oh….and there’s nothing stopping Men buying for themselves or other Men!
After each image there’s a link to the Aestheticons post – if one already exists – which is then followed by the AMAZON link for ease of purchase.
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It must be a Marketing Director’s dream. Develop a brand that begats a killer logo, place that logo strategically on your products and allow a willing purchaser to spend their hard earned cash to buy them. In buying your brand it says something of their taste and aspiration. In them wearing their purchases they deliver in their role as an “influencer” to their peer group, assuring their nearest and dearest that they too would do well to chose the same brand. For your brand, aside from the inevitable free advertising, the result is a triple whammy – 1. You have sold your products; 2. Your brand is seen – eyeballed – by others, a constantly moving reinforcement exercise and 3. You should be able to spend less on advertising. Why? Because your customer is doing the hard work for you! Marketing Director sleeps deeply knowing a good job’s been done!
There are many examples of aspirational brands that a purchaser is willing to “Show Off” wearing – and I make no judgment as I too am a very willing victim. Perhaps the definitives are:
Ralph Lauren and their famous Polo Shirts – see our previous post here – Ralph Lauren Polo Shirt
Louis Vuitton – so popular that it is probably the world’s most copied brand!
Perhaps the best examples of brands that court conspicuous displays of their logos on arms, shoulders, legs and even tattoos, are the two iconic Goliaths of the sporting brands market: Adidas and Nike.
Odd isn’t it when there is a simple choice of two: The Beatles and the Rolling Stones, Oasis and Blur, Amazon and E-bay, Adidas and Nike that the market is often quite vehemently polarised. For me it’s the Stones, Oasis, Amazon and Adidas but for others will be equally determined in their selection and the reasons for their choice.
Adolf “Adi” Dassler – Adi Das (geddit?) – founded his business in 1920, he started making shoes in 1924, registered the company name in 1949 and first used the three stripes identity on footwear in 1967 – that’s fifty years ago this year.
The first use of the trefoil logo – intended to represent the three continent of Europe, Asia and America – that has become synonymous with their Originals range – was on Franz Beckenbauer’s tracksuit in 1971 and it later becoming the company’s corporate logo. By 1990 the three stripes arranged to represent a mountain, symbolising those challenges to be confronted and goals to be attained, became Adidas’ core and hugely recognisable logo.
The truly iconic Adidas “Superstar” range has been available since 1969, along the way they have been given very heavy promotion by RUN-D.M.C. such that today they have achieved the classic cross-over from sports shoe to street wear.
Although a much younger business than Adidas, Nike (known as Blue Ribbon Sports until 1971) was founded in 1964 by Bill Bowerman and Philip Knight, and first produced footwear in 1971.
The now famous Nike “Swoosh” was commissioned by Mr Knight and Carolyn Davison was paid $35 for her design that implied movement and speed. It is said that Mr Knight was less than excited about the design commenting that he thought it would “grow on him” – him and millions of others now share a love for this simple device. In 1995, given its distinctive market recognition, the company chose to replace its then logo, that comprised the combined Swoosh together with the company name, with just the Swoosh.
Having nailed my colours to the mast – I prefer Adidas – last year, my team, Chelsea Football Club, threw me a curve-ball. The Club announced, after many years of Adidas supplying the team’s kit and associated merchandise, that a many multi million pound deal has been conclude with arch rival Nike for the next ten seasons. I must say the new first team’s shirt is a classic, really well designed and made, and my son is a proud owner.
Images Courtesy of Adidas, Nike, Ralph Lauren and Rolex
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Designer: Ralph Lifshitz (aka Ralph Lauren) developed his version of the Polo Shirt design – which was first launched by Rene Lacoste in 1933 – see our post here – Lacoste Shirt.
History: After designing and retailing ties, Ralph developed his Polo brand first with ties and then shirts – gaining the rights from Brooks Brothers (for whom he worked briefly in late 1964) – see our post here – Brooks Brothers Shirts – in the process who to this day use the “original polo button-down collar” shirt on their button down range.
Launched in 1972 in 24 colours this pique cotton shirt – often features the number 3 – said to represents the number that the captain of the Polo team typically wears.
My Ralph Lauren Polo Shirt: Perhaps re-imagined and derivative but in the 1990’s a Ralph Polo shirt with its little polo-player logo was very good short hand for who you were. It continues to come in a range of amazing colours and if anything I suspect they are now cut even a little fuller than they once were. They are hard wearing and a great accompaniment to summer time short. I am very fond of them even it is only a rare sight to see me on a horse – with or without a polo stick in my hand.
Your Ralph Lauren Polo Shirt: Share your love for these fabulous shirts here….
501’s were seen as work-wear for much of its first sixty years being rechristened ‘blue jeans’ in the 1950’s.
Jacob Davis, a tailor, was approached by a workman’s wife asking for a stronger pair of trousers. He sought a solution to pocket and fly tearing experienced by workers using his denim trousers by applying copper rivets to the stress points of the garment. He then went in search of a partner to help make these early examples.
Levi Strauss was a dry goods vender who had sold Jacob the denim he needed for his early samples. They joined forces and the production which following its the grant of Patent on 20th May 1873 for “waist overalls” heralded a massive success.
In 1886 the Two Horse leather patch was first used and added to the overalls. In 1890 the Patent passed into the Public Domian, meaning the company lost their exclusive over riveted denim. As a result the company introduced the “501” as the definitive version of their denim work “waist overalls”, with copper rivets and the Two Horse leather and later the “leather-like” patch.
By 1936 the Red Tab appeared. These ingenious and other design elements have ensured that Levi Strauss have been able to seek protection for their design against cynical copying. The company spend million of dollars annually protecting their Intellectual Property Rights.
Always at the heart of youth culture, the universal appeal stems from its integrity, a loyalty to the original design, the highest quality denim and sturdy manufacture.
I have loved Levi’s jeans since a teenager. Whilst the waist band may have expanded – and indeed contracted on various occasions due to mad cabbage soup diets etc – I have been through zip-fly, yellow label and 360 degrees back to red-label button-fly 501.
They are simply my favourite jeans that have seen me through endless concerts and music festivals. Dylan at Blackbush in 1977 (that included sleeping on Waterloo Station concourse due to a missed last train), to Glastonbury mud-caked, U2 and the Rolling Stones at Wembley to Mumford and Sons at Benicassim they have simply been more than a wardrobe anchor.
Today they combine perfectly with classic shoes, an Argentinian woven belt and a great shirt and/or jacket – depending on the season – for London creative business meetings. Less Revolution and more Evolution my 501s – and I now have several favourite pairs – are still beautifully made, ooze classic iconic style and are, above all, hugely dependable.
Would you like a pair of Levis 501? Click this AMAZON link to buy your own iconic jeans click the Amazon link below the image:
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