Iconic Surf Brands

ABA96DC2-AEFB-43ED-B3FE-556F75D2F5CC

I love surf/hippie/beach culture. Whilst it may be a complete mare to get to in July and August the realm of Tarifa, on Spain’s Costa de la Luz, is a Mecca for those who get their kicks on a kite, surf, SUP or boogie board – see our previous post here on Morey Boogie Boards – Morey Boogie boards.

E3BD64A3-C262-463E-9BDF-0F042CD5D3E4

This is a lifestyle, available to all adherents. Whether you are a weekend hippie with a real job in corporate finance, benefit from a distant relative having invented some practical gizmo that makes life easier even today, a vacationing student or a “Crusty”, who sees the conventional pressures to earn a living, have a mortgage or to otherwise conform to some dated middle class ideal of the perfect life, as pointless, then there’s a welcome for you on the beach.

087E30BC-A0BC-4386-A2C0-6B77A201C877

For core participants of this tribe, whose transient existence may be complemented, if they have the funds, see previous references to those in the City and/or being a Trustafarian – by a VW bus – see our previous post here – Volkswagen Kombi – as the perfect transport for your kites and boards, their careful devotion to their appearance on an off the sand is crucial. Indeed being able to take the beach with them as they return to their other life is made possible by several wonderful and iconic surf brands who shroud the faithful when the smell of the salt air is a fading memory.

255907BB-C7B0-43FF-80E2-1BF57216FA2E.jpeg

Founded in Tarifa in the 1990’s by designer Andoni Galdeano and entrepreneur Herbert Newman, the El Niño brand of surfwear is defined by a passion for the perfect wave and embraces much of what our tribe of surf worshippers love. It’s colourful, expressive and almost all pieces bare the distinctive El Niño logo that my family has always called “the Angry Sperm” – the little discontented drip. In fact the name comes from the “levante” wind of the same name that blows from the East  over Tarifa.

For Adults and Children – add an El Niño shirt to your summer collection by clicking the Amazon link after the image

569EE273-5DE9-4632-BA0B-9342ACBEA5DC

El Niño The Child 11102 T-Shirt, Men, Men, 11102, Grey (Stone Grey), Medium

9B068EE2-036B-4454-AB5A-BD76D200FB5B

El Niño The Child 0128013101 T-Shirt, Children, 13101, Orange (Fiesta), 12

9FB79A0E-08A4-42AA-9611-1F8BBC432C5A

Quiksilver was founded in Torquay (Australia) in 1969 by Alan Green and John Law. It is now a multi-million dollar business, one of the largest manufacturers of surf and related sports goods, operating many stores worldwide. The company developed the successful young woman’s wear brand “Roxy” – who’s logo is a duplicate of the Quiksilver wave doubled to form a heart – it also owns the DC brand of skate shoes.

After a difficult period of trading in 2016 and restructuring the majority shareholder is now Oaktree Capital Management. In 2017 the company’s name was changed to “Boardriders” and is now based in Huntington Beach, California.

Quiksilver, along with Rip Curl – also founded in 1969 in Torquay (Australia) and still owned by co-founders Doug Warbrick and Brian Singer – and Billabong – founded on Australia’s Gold Coast (Queensland) by Gordon and Rena Merchant in 1973 and now co-owned by Oaktree Capital – are regarded as the “Big Three” Surfwear companies.

Add a pair of Quiksilver nubuck flip-flops to your beach collection by clicking the Amazon link below the image

298B6BA2-A557-4D41-BBBF-C2D876BDEF56

Quiksilver Men’s Molokai Nubuck Flip Flops, Multicolour (Brown CTK0), 42 42 EU

Or a pair of cool DC low top shoes….

64A3DBED-2102-403B-B472-17757B1A17F9

DC Shoes Trase TX, Men’s Low-Top, Blue (Navy/Camel Nc2), 8 UK (42 EU)

293E4920-25B0-4D58-B6F7-98E357BAD56A

Orange County on California’s Pacific Coast is the home Huntington Beach, Newport Beach and Laguna Beach each with their own distinctive surf communities. In the 1984 Shawn Stussy – a young surfboard manufacturer – who signed his boards with his distinctive signature – founded his eponymous surfwear brand with Frank Sinatra Jnr (unrelated to the singer) in Laguna Beach.

Stussy surfwear became a favourite of the hip-hop scene of the late 1980’s/early 1990’s. The brand is now a favourite of Drake and A$AP Rocky.

In 1996 Stussy left the brand selling his holding to Sinatra’s family who still own it.

A piece by Stussy is a must ….how about this signature cap? Click the Amazon link below the image

32E3AB07-4049-422C-A0C6-E2479833ECA8

Stussy Stock SP18 Snapback Hat Teal

Images with grateful thanks – El Niño Tarifa, Quiksilver/Boardriders, DC Shoes and Stussy.

If you like this post please “Like” and share it with your friends and colleagues. We’d really like to hear of your experiences of the products/subjects featured in this post. please share them below in the “Leave a Reply” section. Thanks 

Tennis Girl and Friends

Tennis Girl

It was the love child of Blu-Tack – the removable putty that could stick pretty much anything – provided it wasn’t too heavy – to a wall and UK art and poster shop, Athena founded in Hampstead (London, UK) in 1964 by Ole Christensen.

In 1969 Blu-Tack was the accidental by-product of research into creating a new sealant combining chalk powder, rubber and oil. Originally white in colour a blue dye was added to avoid any confusion with chewing gum. Around 100 tonnes a week are now produced by “Bostik” at its Leicester (UK) factory.

Athhena

Blu-Tack

Combining these two brands in the 1970’s resulted in the walls of many thousands of teenager bedrooms and student digs being graced by some of the most iconic posters ever produced.

Tennis Girl” – Taken by Martin Elliott in September 1976 at Birmingham University’s tennis courts and features an 18-year-old, Fiona Butler, Elliott’s then girlfriend.  First published by Athena as part of a calendar for the 1977 Queen Elizabeth II’s Silver Jubilee, then distributed as a poster, launching in 1978 and selling over two million posters at £2.00 each.

Get your own A3 framed “Tennis Girl” poster from AMAZON by clicking the following link Pyramid International Tennis Girl A3 Framed Print

God Save The Queen” by the Sex Pistols 1977. Taken from the “Never Mind The Bollocks Here’s is The Sex Pistols” was the Punk “celebration” of the Silver Jubilee. It was banned by the BBC and commercial radio in the UK yet still achieved a No 2 slot in the Official UK Singles Chart.

IMG_2945

Get your own “God Save The Queen” by the Sex Pistols poster by clicking the following AMAZON link Classic Sex Pistols God Save The Queen Poster British Flag Punk 24 x 36

Farrah” – selling a staggering 12 million copies. The original photo was shot in 1976, featuring the then relatively unknown Farrah Fawcett at her Bel Air (California, USA) home by Bruce McBroom of Pro Arts Inc. It was first published in Life magazine in September 1976.

IMG_2944

Che Guevara Red” by Jim Fitzpatrick’s based on Alberto Korda’s original 1960 photograph.

IMG_2949

Jaws” Stephen Spielberg’s 1975 telling of Peter Benchley’s story. The Highest Grossing Film of All Time – prior to the relates of Star Wars. The artist responsible for the original painting – which to this day is said to be missing – was Roger Kastel.

IMG_2946

Shaft” – Richard Roundtree starred – with a stunning Isaac Hayes soundtrack – in this  third blaxploitation movie released by a major studio. It is said to be the most popular of the genre and certainly was a commercial success costing $500,000 to make and earning $13m.

IMG_2948

Lunch atop a Skyscraper” was taken on 20th September 1932 by Charles Clyde Ebbets and depicts eleven men eating lunch on a girder during the construction of 30 Rockefeller Plaza (Manhattan, NYC, USA). It was taken on the 69th Floor.

IMG_0232

The Doors – featuring Jim Morrison – “American Poet” – who died aged 27 in 1971. It was photographed by Joel Brodsky.

IMG_0234

The Rolling Stone Lips – Mick Jagger liked the work of 24-year-old art school student, John Pasche, who accepted £50 to draw this world famous logo.

IMG_0235

Marilyn Monroe – a still from the Billy Wilder directed “Seven Year Itch” in 1955

IMG_0236

Beer – self deprecating humour was always part of growing up!

IMG_0237

Star Wars – released in May 1977, the George Lucas written and directed first outing for this amazingly successful franchise. Originals of the poster in good condition, designed by Tom Jung, are today worth $2500-$3000.

Star Wars 1

Fly United” – United Airlines spoof, 1970’s vintage, just for the laugh!

Fly 1

Athena was sold by Ole to E&O who grew the chain to sixty stores nationwide. In 1977 it was sold to the Pentos Group and floundered in 1995. It is now has a strong on-line offering.

If you liked this post please “Like” and share it with your friends. We’d really like to hear your experiences of the subject(s) featured in this post. Please share them below in the “Leave a Reply” section. Thanks

Images courtesy of Martin Elliott, Life/Pro Arts, The Rolling Stones, Virgin Records, LucasFilms, Elektra Records, Zanuck/Brown Productions, Fitzpatrick/Korda, 20th Century Fox.