Volkswagen Beetle

Clarks Desert Boots

The Fast Show – a UK TV show from the mid-1990’s – had a wealth of characters created by Charlie Higson and Paul Whitehouse – amongs others. One particular favourite was “Louis Balfour” – played by John Thomson – who was the oh so slightly pretentious presenter of “Jazz Club” with a catchphrase – when all else failed – of “Nice!”. You rarely got to see his feet but my bet is that he would’ve worn Clarks Desert Boots

See here a sample of Jazz Club The Best of Louis Balfour’s Jazz Club

Now you have to follow this, Louis was cut from a very similar cloth to a couple of Art Masters at my last school. They insisted on being called “Chris” and “Steve” as indeed I suspect they were their real names and as 6th Formers it seemed odd to continue with “Sir”. They wore corduroy jackets – in brown and country green – one with contrasting leather elbow patches – they had a penchant for practical Farah Hopsack trousers – don’t ask – and each had several pairs of iconic Clarks Desert Boots.

Quite what desert there were planning to cross in leafy Cheshire was uncertain but none the less these two were simply the coolest guys in the school. “Steve” with his long hair even drove a late reg VW Beetle – click here to our previous post Volkswagen Beetle – an icon re-imagined – you can imagine he was already ice cool to me.

Assured not to be bitten by scorpions nor rattle snakes, Clarks Desert Boots to this day are an iconic and a highly flexible wardrobe essential that you can wear with jeans, moleskins or chinos and they will always look the part. Just avoid wearing in the rain – they are suede and, after all, are intended for deserts!

C. & J. Clark International Ltd, (“Clarks”) was founded in 1825 by Quaker brothers Cyrus and James Clark in Street, (Somerset, England) where its HQ is still based – although manufacturing is now predominantly undertaken in Asia. Clark’s continues to be 84% family owned.

Since 1879 the Clark’s trade mark has been the distinctive Glastonbury Tor with the St Michael’s tower.

The Desert Boot was launched in 1950 having been designed by the co-founders, James’, great-grandson, Nathan Clark, a serving British Army Officer based in Burma. It is said that the Desert Boot was based on the unlined boots made in the bazaar’s of Cairo for returning British Army Officers during the Second World War.

Post War the Desert Boot saw adoption by the Mod Culture in UK, the Beatnik Culture in the US and were known to be a favourite of the Student anit-capitalist demonstrations in Paris in May 1968.

Why not be like Steve McQueen or Liam Gallagher and get a pair of Clarks original Desert Boots – please click the links below the images below to be directed to AMAZON – the two links show the full colour range available.

Clarks Desert Boot, Men’s Derby, Braun (Cola Suede), 10 UK

Clarks Originals Desert Boot, Men’s Derby Lace-Up, Brown (Brown Sde), 9 UK 43 EU)

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Images courtesy of C & J Clark International Limited

Iconic Beach Cars

As many return from overseas holidays, stay-cations and City breaks I wanted to send a “wish you were here” digital postcard – also my 300th Aestheticons post – from a wonderful visit to France’s Cote d’Azur, more particularly, the iconic French beach-side town of St Tropez with it’s simply beautiful pastel shaded port.

Fame was assured for this picturesque coastal town when the 1950’s French actress, Brigitte Bardot, born in 1934 and still a local resident at Baie des Canebiers, featured in the 1956 Roger Vadim directed and ground breaking “And God Created Woman” (“Et Dieu Crea la Femme”). Mdme. Bardot’s impact on the region has been honored by local baker “Senequier” who in 1956 launched the delicious “La Tarte Tropezienne”, a delicate almond cream filled brioche topped with powdered icing sugar and chopped pistachio.

Shot on location in and around St Tropez the film also provided a springboard for the world renowned beach club/restaurant “Club 55” that was founded from a dilapidated beach shack by the parents of current owner, Patrice de Colmont, who provided food for the cast and crew of filmmakers. Rumored to have recently been offered €30m for his iconic beach club M Colmont is understood to have politely turned down the offer as he preferred not to become one of his clients eating the signature dish of “Panier des Crudites” with anchoiade mayonnaise!

The town’s along this stretch of the Cote D’Azur are each rather distinct and have their own style. The beach is never far from people’s minds as they negotiate, sometimes to the frustration of the locals, the summertime traffic of fellow tourists.

Naturally in this style capital it is vital to get your beach or port transport right. For those not seeking to impress in the vast array of American muscle cars that are to be spotted in many locations, my preference is to celebrate the more quirky and classic vehicles.

Aestheticons readers will already know of my passion for the GRP bodied Citroen Mehari – see our previous post here – Citroën Méhari – A reliable French classic that is patriotically supported and really enjoyed in St Tropez and its surrounding villages.

The Mini Moke, which has the look of a vehicle that was designed for the breeze of the Cote D’Azur, is a very popular ride either to the beach or to park up alongside a visiting boat transporting provisions for a day at sea. For the the right clients it is possible to rent one of these wonderful and iconic cars for your stay. See our previous posts here – Mini Moke Goes Electric .

Closer to the original Mini, I have seen parked in Grimaldi Village, a beach version with wicker seats and no doors, called the “Austin Mini Beach”. It was very beautiful and, I understand, extremely valuable! See our previous post here celebrating the iconic Mini – Mini – the best selling car in Britain

The third leaf of this Fleur de Lys of wonderful beach and port transport is the Ghia designed Fiat Jolly based on the equally iconic Fiat 500 – see our previous post here – Fiat 500 – 1957-2017

Seemingly one of the most valuable of these iconic beach cars price points of $100,000 have been mentioned for these basket weave seated, frilled canopied expressions of Italian style.

Greek shipping tycoon Aristotle Onassis is said to have had and loved his Fiat Jolly.

In 2108 this charming little car celebrated its sixtieth anniversary and to coincide the guys at Fiat commissioned Garage Italia to produce a reimagined version of the Jolly, limited to 1958 editions, and called the Fiat Spiaggina.

Image Credits – used with grateful thanks – Hemmings Car Auctions and Garage Italia/FIAT

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Iconic Surf Brands

I love surf/hippie/beach culture. Whilst it may be a complete mare to get to in July and August the realm of Tarifa, on Spain’s Costa de la Luz, is a Mecca for those who get their kicks on a kite, surf, SUP or boogie board – see our previous post here on Morey Boogie Boards – Morey Boogie boards.

This is a lifestyle, available to all adherents. Whether you are a weekend hippie with a real job in corporate finance, benefit from a distant relative having invented some practical gizmo that makes life easier even today, a vacationing student or a “Crusty”, who sees the conventional pressures to earn a living, have a mortgage or to otherwise conform to some dated middle class ideal of the perfect life, as pointless, then there’s a welcome for you on the beach.

For core participants of this tribe, whose transient existence may be complemented, if they have the funds, see previous references to those in the City and/or being a Trustafarian – by a VW bus – see our previous post here – Volkswagen Kombi – as the perfect transport for your kites and boards, their careful devotion to their appearance on an off the sand is crucial. Indeed being able to take the beach with them as they return to their other life is made possible by several wonderful and iconic surf brands who shroud the faithful when the smell of the salt air is a fading memory.

Founded in Tarifa in the 1990’s by designer Andoni Galdeano and entrepreneur Herbert Newman, the El Niño brand of surfwear is defined by a passion for the perfect wave and embraces much of what our tribe of surf worshippers love. It’s colourful, expressive and almost all pieces bare the distinctive El Niño logo that my family has always called “the Angry Sperm” – the little discontented drip. In fact the name comes from the “levante” wind of the same name that blows from the East over Tarifa.

For Adults and Children – add an El Niño shirt to your summer collection by clicking the Amazon link after the image

El Niño The Child 11102 T-Shirt, Men, Men, 11102, Grey (Stone Grey), Medium

El Niño The Child 0128013101 T-Shirt, Children, 13101, Orange (Fiesta), 12

Quiksilver was founded in Torquay (Australia) in 1969 by Alan Green and John Law. It is now a multi-million dollar business, one of the largest manufacturers of surf and related sports goods, operating many stores worldwide. The company developed the successful young woman’s wear brand “Roxy” – who’s logo is a duplicate of the Quiksilver wave doubled to form a heart – it also owns the DC brand of skate shoes.

After a difficult period of trading in 2016 and restructuring the majority shareholder is now Oaktree Capital Management. In 2017 the company’s name was changed to “Boardriders” and is now based in Huntington Beach, California.

Quiksilver, along with Rip Curl – also founded in 1969 in Torquay (Australia) and still owned by co-founders Doug Warbrick and Brian Singer – and Billabong – founded on Australia’s Gold Coast (Queensland) by Gordon and Rena Merchant in 1973 and now co-owned by Oaktree Capital – are regarded as the “Big Three” Surfwear companies.

Add a pair of Quiksilver nubuck flip-flops to your beach collection by clicking the Amazon link below the image

Quiksilver Men’s Molokai Nubuck Flip Flops, Multicolour (Brown CTK0), 42 42 EU

Or a pair of cool DC low top shoes….

DC Shoes Trase TX, Men’s Low-Top, Blue (Navy/Camel Nc2), 8 UK (42 EU)

Orange County on California’s Pacific Coast is the home Huntington Beach, Newport Beach and Laguna Beach each with their own distinctive surf communities. In the 1984 Shawn Stussy – a young surfboard manufacturer – who signed his boards with his distinctive signature – founded his eponymous surfwear brand with Frank Sinatra Jnr (unrelated to the singer) in Laguna Beach.

Stussy surfwear became a favourite of the hip-hop scene of the late 1980’s/early 1990’s. The brand is now a favourite of Drake and A$AP Rocky.

In 1996 Stussy left the brand selling his holding to Sinatra’s family who still own it.

A piece by Stussy is a must ….how about this signature cap? Click the Amazon link below the image

Stussy Stock SP18 Snapback Hat Teal

Images with grateful thanks – El Niño Tarifa, Quiksilver/Boardriders, DC Shoes and Stussy.

Porsche 959 Paris – Dakar

Occassionally, with some smugness, you think you know everything about a preferred iconic item or product. Well, at the Grand Prix at Silverstone I was talking to a colleague who reminded me of the Porsche 959 that was made race ready for the 1980’s infamous Paris-Dakar Rally.

As we age there may come a point where crawling into and, more appropriately, out of a low slung sports car becomes a regrettable chore. Such is this case. A passionate 911 owner with a distinguished military history that has left his body a bit battered found his beloved 911 just too low and therefor unmanageable for daily use. However, the 959 with its revised and heightened suspension – the height of today’s SUVs – built for the inhospitable terrain not of the “Autoroute du Soleil” – the A6 South of Paris – but more for the sands of the Sahara, is perhaps the perfect compromise. Some height but still a 911. No, in this case a Cayenne will simply not fill the gap.

The Porsche 959, the brainchild of Porsche’s Chief Engineer in 1981, Helmuth Bott, was manufactured between 1986 and 1993. Initially as a Group B rally car – featuring all wheel drive that later became standard on all Porsche’s turbocharged versions, aluminum and Kevlar – it became the fastest street legal production car with a top speed depending on variant of between 197 and 211 mph.

The 959 was unveiled at the 1983 Frankfurt Motor Show and produced at Porsche’s Baur custom facility and not at their usual Zuffenhausen plant. The road version was shown at the same show in 1985 with first deliveries in 1987 at a cost of $225,000 – which is said to be less than half the actual build cost. 345 cars in total were produced including eight produced from spare parts at Zuffenhausen between 1992/3.

In 1984, in response to encouragement from the Belgian Formula 1 ace, Jackie Icks and and in compliance with the FIA Rules, requiring that Group B rally cars needed to be based on a production car that had been produced in more than 200 examples, a total of six – only five surviving – 911s were modified to 959 specifications. Three were used in the grueling 1985, 8,700 mile, Paris Dakar Rally – driven by Rene Metge and Dominque Lemoyne – with limited success. A 1986 variant used at Le Mans finished first in its class.

The Paris-Dakar (Senegal) Rally – now called “The Dakar” – ran between 1979 to 2007 and in 2009 it moved to South America. It continues to be open to cars, quads, truck and motor bikes.

The 959 is a key link to later versions of the turbocharged 911s and one of these Porsche legends can be seen in the Porsche Museum.

If you’d like to own one of the rarest and most desirable Porsche’s ever built then you have a shot. In October (27th) this year RM Sotherby’s are hosting a Porsche 70th Anniversary Sale in Atlanta (Georgia). The centre piece of this sale is a Porsche 959 Group B Rally car decked out in its Rothman’s livery. Predictions suggest that the sales price for this once in a lifetime opportunity will be between $3m and $3.4m

If for some inexplicable reason you feel that the currently available 959 is a tad out of your price range, I have an essential man/woman cave scaled-down addition – please click the following Amazon link below the image.

Dickie-Schuco 413310006 – True 185 1986 1: 18 Scale Porsche 959/50 Dakar Rally Raid, Resin, White/Blue/Red Hmans Motif

Images – with grateful thnaks – courtesy of Robin Adams and RM Sotheby’s

Braun Calculator

Sometimes it’s not about doing the different but its about doing the similar only looking and functioning better.

I recently received a birthday gift from a very old friend, a Limited Edition white Braun Calculator. My pal has particularly good taste – obviously other than his clearly suspect taste in friends – and I know that he has championed, amongst other products, these perfect, stylish and durable calculators for years.

A little like the argument about why do you need a camera or a calculator when you have an IPhone? Surely they cover the same bases. Yes but no. Admittedly, you may need more than pockets or even a brief case to carry your choice of camera, calculator, Filofax – which, mark my words is about to see a resurgence supported by ‘back to basics’ and ‘digital detoxing’ Millennials – wallet, alarm clock and phone but there is something fun and creative in developing your portfolio of preferred items and relishing their use for their specialized task.

You are probably saying, Braun, don’t they make shavers, depilatory trimmers and hairstyling tools – and you’d be right. Originally, only available in black the iconic ET44 and ET66 Braun Calculator (the latter has an additional and very useful slide on protective cover) were collaboratively designed by Dietrich Lubs and Dieter Rams in 1977 and 1987, respectively.

Dieter Rams, joined Braun in 1955, a German business originally founded by Engineer, Max Braun, who made radio sets in Frankfurt in 1921, and it comprises a beautiful and practical example of Rams’ lean design philosophy “weniger, aber besser” – literally “less, but better”. It is said that early Apple designers – Rams is known to have been a huge influence on Apple’s chief designer, Jonathan Ives – were so influenced by the look of the ET44 that the original IPhone calculator app, down to the yellow “equals” button, and the early incarnations of the IPod bore striking resemblances to the Lubs/Rams designs, including the ET44.

The ET44 and ET66 are not Rams and Lubs’ only iconic collaboration for Braun. From 1971, we also have the the charming and hugely tactile AB1A travel alarm clock, another exceptional example of function, great design and adherence to Rams’ simple design mantra. It’s almost a pleasure to wake up to its shrill chirrup!

If you’d like to add these beautiful, highly practical and iconic objects to your personal collection please click the AMAZON link below the image in the following gallery.

Braun Calculator – White

Braun Calculator – Black

Braun Classic Square Travel Alarm Clock BNC002WHWH – White

Braun Classic Square Travel Alarm Clock BNC002BK – Black

Image credits – with grateful thanks – Braun AG and Zeon Ltd.

Brooks Brothers Shirts

There is every possibility that it’s a sin. Not one of the Seven Deadly – the major ones – but a guilty pleasure that I, and I am certain many other men, equally enjoy…..wow where’s this going? Pull yourself together. I am talking about the sensual feel of a box fresh/pins still in or freshly laundered/well ironed, one hundred cotton shirt. Bliss!

In my view, the shirts made by Brooks Brothers are not only iconic, given their extensive heritage including the Original Polo Shirt – my very own is our featured image – but their fabrics are simply beautiful and each shirt is a complete joy to wear. 2018 see the 200th anniversary of the launch of this US style icon – some classic Americana – but what’s the story behind these remarkable products?

On 7th April 1818 Henry Sands Brooks, aged 45, opens H. & D. H. Brooks & Co. on the corner of Catherine and Cherry Streets in New York City as both shirt makers and merchants. By 1833 Henry Sands Brooks called upon his sons to assist him with the business. His eldest son, Henry, Jr. took the helm upon his father’s passing a year later. Heny is in charge until 1850, when younger brothers Daniel, John, Elisha, and Edward, assume leadership and change the firm’s name to Brooks Brothers.

In 1849, Brooks Brother’s scored a first with the introduction of Ready-Made clothing – a modestly priced alternative to made to measure tailored suits.

In 1850, Brooks Borthers adopted the Golden Fleece, the historical symbol of wool merchants, as their trademark which has remained their distinctive logo ever since.

In 1865 a regular, Abraham Lincoln, was presented with a Brooks jacket with an embroidered lining bearing the words “One Country One Destiny” below a spread eagle. He wore the jacket at his second inauguration as President. He wore the same jacket two weeks later, on 14th April 1865, to the Washington’s Ford’s Theatre where he was fatally shot by, actor and pro-slavary activists, John Wilkes Booth.

In 1896 John E. Brooks the founder’s grandson was at a polo match in the UK when he saw that the polo players wearing shirts with disctivtive buttoned down collars. He told his colleagues in New York and the Button-Down shirt, a Brooks classic was born. To this day the Brook’s Polo Shirt includes the expression “The Original Polo Shirt” on its label.

In 1915 Brooks Brothers relocatesd to 346 Madison Avenue – see below including a list of earlier locations prior to arriving on Madison – set in the heart of New York’s Universities and social clubs.

Madison Avenue in the decades to come became the corporate homes to the advertising, illustration and marketing communities. It’s no surprise that Brooks Borthers have acted as costume advisors on and made suits for the “Mad Men” TV series set in the late 1950’s early 1960’s.

F. Scott FitzGerald was a very keen Brooks customer and drew heavily of his favourite stores in his writing. In this way Brooks effectively created Jay Gatby’s style for “The Gatsby Gatsby”. Indeed the 2013 remake of the movie featured a cast entirely dressed in Brooks.

From the mid-1920’s the Halls of the Ivy League were being dressed with Brooks shirts, striped Repp ties, khaki trousers and blue blazers in the definitive preppie style that I really like to this today and continues yes to be hugely popular.

During a slightly earlier era, the Ivy League students local to Bridgeport CT were throwing Frisbie tins – see our earlier post here – Frisbee

In 1946, Winthrop Holley Brooks, the great-great grandson of the founder sold the business to Julius Garfinckel and Company of Washington DC. The business is now owned and managed by the Italian “Retail Brand Alliance”.

The breadth of customers is truely fascinating – talk about voting with their feet! Whilst John F Kennedy loved their slimmer fitting suits, Andy Warhol, Richard Nixon and Clark Gable, apparently, shopped for clothes no where else. It is said that 39 out of 44 Presendients have chose to wear Brooks clothing.

Would you like to know more about the fastinating story of this American style icon? If so please click on the link below the image

Brooks Brothers: Two Hundred Years of American Style

Images from Brooks Brothers with grateful thanks

One Millionth Porsche 911

I was taught to drive on a Volkswagen Beetle – Volkswagen Beetle – an icon re-imagined and have had a love of these simply fabulous little cars for over fifty years.

It is said that if you can drive a VW Beetle – and they are sometimes a little tricky – then mastering virtually any other car – particularly a rear wheel drive, rear engine, whether or not air-cooled – is a breeze.

I have been fascinated by – and am still looking for one to refurbish – Volkswagen’s spin-off beauties – Volkswagen Karmann Ghia

And the Beach Bug.

However, simply the most compelling Beetle inspired car has to be the Porsche 911. First launched in 1963 the manufacturers of iconic car have just celebrated another massive milestone.

I was thrilled to read that on May 11th 2017 Porsche celebrated for the world’s Press, at their Stuttgart factor, the production of their millionth Porsche 911. The one millionth car with its distinctive green livery and stand-out number plate “S GO1911” is certain to be worth many millions of whatever currency you chose.

For me, appreciating a beautiful car is never about value. This car represents one of the longest lineages in motoring history and it is important to celebrate classics – even new classics – that add to our enjoyment of this classic brand. Most Petrol Heads will get this, although it is sometimes really difficult to explain just why certain cars appeal and others just don’t.

The Porsche 911 range, particularly the Targa Porsche 911 Targa – including its most recent iteration – are pure joy.

Images courtesy of Porsche

Volkswagen Kombi

No, you are definitely not sitting in traffic on the ring road around your local city, in your head, if you are over 40, there’s a Beachboys track playing, surfboards are stacked on the roof – having received a fresh waxing from Dr Zog’s – you can see the shimmering ocean ahead and your straight toothed friends are lounging on the vinyl seats behind you. If you are under 40, you are listening to some cool hip hop-raggae crossover, your tanned shoulders are graced by you sun bleached locks that blend seamlessly with your companion in her El Niño bikini.

So hand’s up who’s daydreaming? I am for sure …. Where in the World could you be? Santa Cruz (California (USA)), Tarifa, (Cadiz (Spain) or Surfers Paradise (The Gold Coast, Queensland (Aus)) – any of these and several thousands more. See our earlier post here – Morey Boogie boards

And what are you at the helm of? A iconic Volkswagen Kombi (or “Bus” (USA) or “Camper” or “Campervan” (UK)), of course!

Ben Pon, a Dutch importer of Volkswagens, visited the Wolfsburg factory in 1946 and was inspired by quality of the VW stock and, in 1947, produced a sketch – see below – of a van which he shared with Volkswagen. Early prototypes were produced but had very poor wind drag figures but splitting the screen improved this somewhat and validated the reason to commence production.

Introduced in 1949, the Kombi was an air-cooled rear engined van then known as the “Volkswagen Type 2”, the Beetle having been Type 1 – another passion of ours – see our earlier post here. Volkswagen Beetle – an icon re-imagined.

The standard Type 2 Kombi was built between March 1950 to then end of 1967 but a number of variants, including increasingly larger engines – between 1.1 litres up to 1.6 litres, were introduced including single-cab pickups and ambulances. The early T2 (later called the T1) model production was continued in Brazil until 1975, long after production ceased in Hanover in 1967.

Originally classified by the number of windows the Kombi vehicle had such as 21, 23 plus a panoramic roof of eight windows. Subsequently, international numbering has been based on the version from T2, T3, T4, T5 and T6 – which was launched in 2015.

The first sixty years of VW T1 to T3 history are shown in the following image:

The height of the Kombi’s popularity was its role in the Hippy subculture movement of the 1960’s when version were heavily painted often by hand in psychodelic spirals, flowers etc. Check out our earlier post on the Summer of Love – click here – Peace Sign and The Summer of Love

The Type 2S introduced in 1968 heavily modified the earlier vehicle. After production of the T2 ceased in Europe it was produced in Brazil – at the Anchieta plant at Sao Bernardo do Campo (Sao Paulo, Brazil) – until December 31, 2013, due to the introduction of more stringent safety regulations in the country.

There was a final production run of 1200 vehicles called “the Last Edition” see below that celebrated 56 years of Kombi production in Brazil. I have seen these final vans available on legitimate websites – imported as is – into the UK for around £42,000.

So, for those of you who want to relive an epic era in a new version of a classic and iconic vehicle – your dream is complete. In addition, there are several businesses around the world who maintain and rebuild original Kombis whether for sale or for hire. Indeed, I know of one intrepid soul who rented with friends a Kombi for Glastonbury. A perfect temporary home and respite from the Somerset mud!

For all you young and old hippies – the perfect desk-top dreamer is this fantastic scale model of a 1976 Hippie image clad T2 – get one here by clicking below the image:

PremiumX 1:43 Scale “Hippie 1976 Volkswagen T2 Kombi” Model Car

Shout out about your poassion with these VW Camper retro style T shirts – click the link below the image

Mens VW Campervan Camper Retro camp Van Volkswagen Top T-shirt NEW S-XXL (Medium, Black)

Mens VW Campervan T25 Camper Retro camp Van Volkswagen Top T-shirt NEW S-XXL (X-Large, Indigo)

Saving for your next surf adventure – why not get this wonderful VW Campervan Money box? Click on the link below the image

VW Collection by Brisa VW T1 Flowers Money Bank

Images with grateful thanks – Volkswagen AG

Volkswagen Beetle – an icon re-imagined

It was Iberian Red – as in our featured image – it had a “J” registration (GWW 665J to be precise) – when the letters came at the end of the numbers indicating the year – so it was a 1971 car and it was a 1302s. I call it my first car, and I treasure its memory as though it was, but our Volkswagen Beetle was, in fact, my Mother’s.

We are indebted to VW’s ad agency was Doyle Dane Bernbach, particularly Bill Bernbach and his creative department for an era from the late 1950s to mid-1970’s of iconic, simple, creative and hugely influential advertising.

There was something so sturdy about four wheels square on the floor, a slight pressure on your ears when you closed her doors – due to her airtightness – a heavy weave of plastic seating that became troublesomly sticky in the summer and a sturdy slightly domed gear lever that – once mastered – sung through the changes.

If you can drive a VW Beetle, I have been told, then virtually any car could be mastered in minutes. There was something reassuring for the young driver when your instructor told you to listen for the change in the sound of the engine to indicate when a gear change was necessary; this the VW Beetle delivered, massively. The sound of the engine – which for those who don’t know was situated in the rear – with its curious ticking, was phenomenally helpful in providing a very clear signal as to when each gear change was required.

The iconic VW Beetle was made and marketed by Volkeswagen from a faltering start in 1938 until 2003 selling over 21.5m vehicles. Dr. Ferdinand Porsche was commissioned in 1934 by the leader of Nazi Germany to design and build a sturdy, cheap and simple car. The design brief was very specific as it needed to carry two adults and three children at 100km per hour consuming no more than 7 liters of fuel.

Dr Porsche’s team, based in Stuttgart delivered a series of prototypes over several years which culminated in 1938 in a car with an air-cooled – primarily because of the lack of reliable anti-freeze.

Given the intervening war year mass production started – initially under the control of the Americans and then the British – and in late 1945 the Beetle was launched with the name “Volkswagen” – literally “People’s Car”. In 1945 over 1700 vehicles were produced, primarily for the British Army use. Production increased dramatically in line with European distribution arrangements and over one million vehicles were built between 1945 and 1955. Originally available as a modest 25 hp technical developments allowed a 40 hp to be developed which lasted until 1966 as the classic Beetle engine.

By 1973 over 16m Beetles had been produced in a variety of configurations including the stylish Cabriolet and Karmann Ghia Volkswagen Karmann Ghia versions.

The early 1970’s, in the face of strong competition from Japan and the US, sales started to fall. In 1974, following the receipt of German government support, the ailing VW launched the front-wheel drive Golf model effectively superseding the Beetle.

VW had entered into a variety of overseas manufacturing agreements in countries including Australia, South Africa, Brazil and Mexico. The last Beetle was produced in Puebla (Mexico) in July 2003 and the final 3000 Beetles were sold as 2004 models and badged the “Última Edition” with contemporary colours and white-wall tyres.

In 1994, VW premiered at the North American International Auto Show – a retro concept being a re-imagining of the Beetle – designed by J Mays and Freeman Thomas from VW’s Californian design studio – it was, initially, based on a Polo chassis. In 1998, in response to a strong reaction from the buying public, VW launched the “New Beetle”, built on the then contemporary Golf platform, which itself was succeeded in 2011 by an even more contemporary re-imagining of the original Beetle.

By 2012 the A5 – fifth generation Beetle was launched. Designed by Walter de Silver and Marc Lichte. A convertible version was launched in November 2012 for the 2013 model at the Los Angeles Auto Show.

There continues to be speculation in the motoring press that VW may be looking to cease production of the Beetle but we will have to see. It would be a heavy hearted day when and if that happens – but it wouldn’t be the first time!

I suspect the time may be right to start looking for a classic VW to rebuild and enjoy – my starting place is, of course, a Haynes Manual. Why not join me – click the following AMAZON link

VW Beetle and Karmann Ghia (1954-79) Automotive Repair Manual (Haynes Automotive Repair Manuals)

A book I’d highly recommend for all things classic VW is as follows:

The Complete Book of Classic Volkswagens: Beetles, Microbuses, Things, Karmann Ghias, and More (Complete Book Series)

Something to admire on your shelf whilst your rebuild takes shape? This diecast and very details 1973 1/24 scale model is perfect – click the link:

1:24th Special Edition – Volkswagon Beetle 1973

Image credits – Volkswagen AG and Doyle Dane and Bernbach

Volkswagen Karmann Ghia

I am giving serious thought to the expression “Favourite Car” in response to an enquirers question to name mine. Now, I thought I had a long-term and completely harmonious fictional relationship with a 1965 Porsche 911 Targa. See here our previous past Porsche 911 Targa

No question my pulse quicken and my throat dries a little at the thought of those classic lines, that ticking engine and those long lazy sunny days mastering the hairpins down to La Corniche. Then, as if to upset the harmony of a steady relationship, a perfectly formed little nose nudges you and with winking classic headlights clears its throat and ask you if, perhaps with a little hesitation and possibly some disappointment, whether you have forgotten them.

They remind you of the mid-1970’s classic car magazine collection “On Four Wheels” – which to the best of my recollection ran for about three years and with each edition – after the usual “magazine-crack” two for one introductory offer – became increasingly more expensive. They remind you of this endless summer days with your childhood pal, Mike, when you’d visit car showrooms, argue about the merits of Italian cars versus German or French ones and write to “concessionaires” asking for brochures often to be inundated with coffee table sized promo materials featuring sleek new sleek Lamborghinis and Maseratis. Mike still has his collection of brochures stored in a garage – Ebay anyone?

One such car is Volkswagen’s iconic Karmann Ghia – especially the Cabriolet version. My Godmother has a hard topped version in grey and she was quite cool so that was how this pretty car became locked in my evolving psyche from the mid-sixties.

The Volkswagen Karmann Ghia – based on the classic and mechanics of a first model Beetle – see our celebration of this amazing car here Volkswagen Beetle – an icon re-imagined – was debuted as a design concept at the 1953 Paris Auto Show. Following launch, it was available in 2+2 coupe versions (from 1955 to 1974) and as a cabriolet (from 1957 to 1974).

The Karmann Ghia was a collaboration that featured the styling genius of Luigi Segre, of the legendary Turin based coach-builder, Carrozzeria Ghia (now owned by Ford), and the hand-shapes panelling of German coach-builder Karmann – who VW had commissioned to develop the car. A massive success with over 445,000 cars built, the Karmann Ghia was extensively exported, particularly to the US market.

The VW Karmann Ghia Cabriolet was first introduced August 1957.

The Cabriolet has, along with many cars in the VW range, been featured in a series of classic Doyle Dane and Bernbach (DDB) print media adverts in the 1950s and 60’s; so much so that DDB’s work with Volkswagen, who they have represented since 1959 (opening an office in Germany in 1961) was voted the No. 1 campaign of all time by Advertising Age’s 1999 “The Century of Advertising”.

A classic DD&B poster from the early 1960’s:

In the early 1970’s, in response to increasing vehicle safety requirements, particularly in the US, the smooth chrome wrap-around bumpers were replaced with energy absorbing bumpers. By the mid 1970’s the model was phased out to be replaced, initially, by the Porsche 914 – never a particular favourite.

STOP PRESS: In the Gooding and Company Scottsdale Auction in January 2018 a 1963 hard topped version of the Karmann Ghia achieve a respectable $37,400 which whilst is not cheap does suggest that this fine German brand is an everyman collectible – see this lovely example and read here the Gooding and Company report Gooding and Company Karmann Ghia

Seen and loved the car – now get the T shirt – please click the AMAZON link under the image