Triumph Stag


My wife loves horse power, yet she is not much of a Petrol Head. However, she does drive a cute Mini Cooper but her absolutely favourite car is a burgundy coloured Triumph Stag.

As a kid my pal’s Dad had a Triumph 2.5 PI, with which he used, sorry other road users, to tow a caravan. Temperamental would probably be the best description of this car’s mechanics. Along with the guy ropes and tent pegs he’d carry a heavy rubber hammer. The normal assumption would be that this hammer would be used to see home the awning pegs – oh no…In an act of naked frustration this charming architect would administer the Petrol Injection system of his 2.5 a sound thwack – with the rubber hammer – in order to re-engage it to its primary purpose – to pump petrol!

The Triumph Stag – a 2+2 Convertible – launched in 1970, was spared the engine and fuel injection system of the PI and it was clad in well designed Italian loveliness. For me there were relatively few style icons of the 1970’s, certainly compared to the previous decade, but I am delighted to celebrate the Triumph Stag.

The Stag was blessed with a Triumph 3.0 litre V8 – increased to accommodate the then new and stringent US emission regulations – and in a production run lasting until 1978 nearly 26,000 were made and many were exported. It is believed that as many as 9000 survive today.


The Stag was designed by Italian, Giovanni Michelotti, who’s reputation had already been cemented in the UK with the Triumph Herald, the GT6 and the Spitfire. His target was to compete with the sports models of Mercedes Benz. Harry Webster, Triumph’s then Director of Engineering, had given Michelotti a Triumph 2000 – the antecedent of the 2.5 PI – in the mid-1960’s an the Stag was conceived as a styling experiment with this car – common ancestry was noticeable and much of the Stag lines were incorporated into later Triumph 2000 models.


In 1978 the Stag was “replaced ” by the unattractive Triumph TR7. The Triumph trademark is currently owned by BMW which was acquired in 1994 when BMW bought The Rover Group. BMW have retained the Triumph brand along with Mini and Riley. The Triumph brand last saw the light of day in 1984 isn’t it time for another successful revival?


In an era of close links between TV/Film business and the car industry it comes as no surprise that James Bond in “Diamonds Are Forever” relieves a diamond smuggler of his 1970 Triumph Stag. See here the car with its clear nod in the direction of the Ford Mustang with its “Stag” grill logo. See here our earlier piece on the iconic Ford Mustang Ford Mustang


If you’d like to add a version of this splendid Bond car to your collection please link on the following AMAZON link –james bond 007 diamonds are forever triumph stag yellow film scene car 1.43 scale diecast model

The iconic Haynes Manual will get its own standalone Aestheticons’ post – but for now you may like to buy a copy of this classic publication that dissects the Triumph Stag.

Please click here for the AMAZON link Triumph Stag (70 – 78) Haynes Repair Manual

How about the accompanying T Shirt? Haynes Workshop Manual 0441 Triumph Stag Black Men’s T-Shirt

Adding a Triumph Stag mug to your collection is a winner – click here Triumph Stag Mug with Caption: “Life isn’t complete without a Triumph Stag” Mug ideal gift

Or how about the simple line drawn Triumph Stag T shirt, a great present for female fans:

Triumph Stag Black Women’s T-Shirt Size 10 (M) (White Print)

and for blokes

T34 Triumph Stag Brown/Hazelnut Men’s T-Shirt XXL (Black Print)

And don’t forget the kids!

T34 Triumph Stag Red Kids’ T-Shirt 11-12 Years (Black Print)

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Image credits with grateful thanks to Thoroughbred Cars and Haynes Manual

Porsche 911 Targa


The Porsche Targa has the distinct characteristic of being is a semi-convertible car body style with a removable roof section and a full width roll bar behind the seats. The term was first used on the 1966 with the launch of the classic Porsche 911 Targa and the name, “Targa”, remains a registered trademark of Porsche AG.

The Porsche 911 coupe first debuted at the Frankfurt Motor Show in 1963. Designed by Ferry Porsche, the son of the Porsche founder and his cousin, Ferdinand Piech, who developed the air-cooled flat-six engine. Launched as the 901, an objection from Peugeot who claimed naming rights to any three digit configuration with a zero in the middle resulted in Porsche renaming their new car the “911”.

Ferry on the launch of the Targa in 1965 described the car thus – “The Targa is neither a coupe nor a convertible”.

It is said that Porsche got the name, “Targa”, from the Targa Florino, a famous Sicilian road race. In Italian and Castellano, the word “Targa” means “number-plate”.


The Targa style roof opening became popular in the 1960s and 1970s, resulting from fears that the US Department of Transportation (DOT) may ban convertibles because of safety concerns for the occupants should a car overturn.


Over the years Porsche designs have varied. In 1996 the Porsche 993 Targa featured a retractable glass roof a design that continued into the 996 and 997 models. The glass roof retracted underneath the rear window revealing a large sky-facing opening. For me, in the earlier models of this style this gives the windscreen an almost too high pitch that affects the overall aesthetics of the car.


The car received criticism as it was descriebed as a “coupe with a gigantic sun roof” – simply not what Porsche had intended and perhaps too far away from the core of this iconic car?


With the introduction and production of more recent 911 Targa, including the Type 991, Porsche decided to take the latest Targa in a different direction from that of the previous water-cooled Type 996/997 cars.

Is 2014 car has somewhat returned to its earliest Targa roots by the utilizing of a solid roof panel spanning over the front seats which was mechanized for automated lift-away and storage under the rear glass roof, which itself is mechanized to lift up and out of the way as the roof panel is placed into its stowed position.


Porsche seem to have decided that life should imitate art having produced a Targa that seems to take some design cues from a rather sophisticated toy from the late 1970’s. When I worked in the Christmas Holidays between University terms, I got myself a job at the now defunct Army & Navy Stores – a department store in Guilford (Surrey UK) in their Toy Department. I worked for a company called Bandai who were the licensees in the UK of the Transformer toy series. Those of you with either long memories or younger kids will know that Transformers were an amazing toy that “transformed” from a car to a Robot – for example – and subsequently has become a very successful film franchise. The range of car Transformers that I was selling – and I did hugely well outselling all other assistants – included a Porsche 911 in grey that transformed into a robot with green eyes. I still have one.

In August 2016 – the 50th Anniversary of its first Targa – Porsche announced an “Etna” blue Porsche Exclusive of the 911 Targa 4S Exclusive Design Edition – a collector’s edition!


The 2018 version is here – quite possibly one of the most beautiful modern era Porsche Targas made.



Our friends from Class Driver have recently posted the most remarkable film made by the Porsche Club of America about a secretive collection of over 65 Porsche cars dating from the late 1950’s to date each car being not only in pristine condition but all are uniquely painted white.

Enjoy the film here White Porsche Collection 

I defy any Porsche fan can control their passion for these fantastic vehicles – even a beautiful die-cast model should satiate some of the “must have one” moment. I have found the perfect two die-cast models – please click the Amazon link below the image in each case:


Schuco 450035400 1:18 Scale Porsche 911 S Targa – 1972″ Model Car


Porsche 911 (991) Targa 4S Metallic Blue 1: 18

You will need a range of various mechanical skills to maintain your 911 – built between 1965 -1989 – but you’ll also need a Haynes Manual – please click the Amazon link below the image


Porsche 911, 1965-89 Coupe, Targa and Cabriolet Automotive Repair Manual (Haynes Automotive Repair Manuals)

The role of a Porsche in our lives cannot be understated. So celebrate your passion with this colourful T shirt – please click on the Amazon link below the image


Dressdown Box 964 T 12 Colour Grid – Mens T-Shirt – White – XL

If you liked this post please “Like” and share it with your friends. We’d really like to hear your experiences of the subject(s) featured in this post. Please share them below in the “Leave a Reply” section. Thanks

Image Credit – Porsche AG and the Porsche Club of America with grateful thanks.