Campari

campari-bottle

As a kid my father gave me two pieces of advice about drinking: the first and time honored is the “don’t mix grape and grain” – which has certainly influenced my drinking over the years – the second is if you are under pressure from a client to drink at, say, a lunch meeting always chose a cocktail – the best being – Campari-Soda or Campari-Orange. The resulting concoction is actually very flavourful, “looks like a drink” and Campari is famous for its lower alcohol content allowing you to continue functioning in the afternoon!

Depending on the country where you buy your bottle of Campari the alcohol content will vary from just over 20% to as high as 28.5% ABV. Its overwhelming taste is bitter and with its strong red colour this classic Italian aperitif is an infusion, in water, of herbs and fruits.

In 1860, Gaspard Campari – a master drinks maker – invented his iconic drink in 1860 in Novara (Italy). The recipe continues to be a secret known only to few who are involved in the production process – with alcohol and water the only known ingredients. Until 2006 the distinctive bright red colour was a dye, carmine, that was derived from crushed cochineal insects.

AFCFFA57-1C42-4946-B030-6A6A3830D167.jpeg

Campari’s first production in Sesto San Giovanni, near Milan (Italy) was opened in 1904. Gaspard’s son, Davide, stimulated overseas exports and Campari brand is now distributed in over 190 countries. Today it is produced by the Alfredo Campari Group that is still based in Italy.

FD3E9316-B45B-4734-85FE-831BCB4E14D3.jpeg

The very familiar bottle has graced many bar’s of world renown and Campari has become essential ingredients in cocktails including the Negroni – the original recipe – an iconic mix of Campari, gin and sweet red vermouth created by chance in Florence in 1919 by Count Camillo Negroni when he asked in error for gin instead of soda to be added to his Americano.

Each year since 2010 Campari has it special “Art label” collection featuring the work of contemporary artists who have linked the essence of Campari and the essential constituents as in the 2016 “There’s No Negroni without Campari” collection.

6EA78A22-E7BF-4F48-BAA1-2F68887E15FE

Are you fan of Campari already? If so, please click the following AMAZON link
Campari Bitter, 70 cl

F45C96B2-4ECC-45EF-844C-EEBD0317AEB4

Try the pre-mixed Campari Soda for your next cool Italian themed dinner party Campari Soda 10 x 98 ml. – Campari 

If Negroni is your cocktail of choice why not get the pre-mixed Camapari made version by clicking the following AMAZON Link

081C16B6-8F51-4A1D-958D-F4BA8A5D007A
Campari Negroni Ready-to-serve Cocktail

Images from Campari

One thought

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s